CCPA cracks down on surrogate advertising in alcohol and tobacco industries: New guidelines target celebrities and brands Premium Story
India’s snack food giants adapt to regional tastes and health trends amid booming market Premium Story
From Dimag ki Batti Jala De to Yes to Fresh: Perfetti Van Melle’s Mentos makes a comeback after eight years Premium Story
MG Motors launches campaign ‘EVing is Living’ to augment the need for EV adoption The campaign addresses concerns about range anxiety and performance to reservations about charging infrastructure associated with upgrading to an EV By BrandWagon OnlineAugust 31, 2023 16:45 IST
KRAFTON India to launch new gaming titles by the end of 2023 The company will also organise a India and South Korea friendly BGMI match some time around the end of the… By BrandWagon OnlineAugust 31, 2023 16:01 IST
TBO.COM and WebEngage partner to deliver hyper-personalised services to customers TBO.COM’s B2A (Business to Agents) global travel distribution platform will harness WebEngage’s marketing automation stack to consolidate data, derive insights,… By BrandWagon OnlineAugust 31, 2023 15:17 IST
Garena announces launch of Free Fire India from September 5 Garena also unveiled Indian cricketer MS Dhoni as the new brand ambassador for Free Fire India By BrandWagon OnlineAugust 31, 2023 14:39 IST
L&K Saatchi & Saatchi appoints Samir Shanbhag as business head and EVP Shanbhag will spearhead brand and business solutions’ development and lead overall business efforts By BrandWagon OnlineAugust 31, 2023 14:01 IST
54% of Indian consumers prefer hybrid shopping for festive season highlights InMobi’s Festive Report As per ‘The Marketer’s Guide to the Festive Season 2023’, 66% of Indian consumers plan to allocate a budget between… By BrandWagon OnlineAugust 31, 2023 13:22 IST
Animeta Brandstar partners with Malabar Gold and Diamonds for an influencer marketing campaign Animeta Brandstar platform identified the influencers to synergise with Malabar Diamonds’ festive campaign around Onam By BrandWagon OnlineAugust 31, 2023 12:41 IST
BharatPe’s chief business officer Dhruv Dhanraj Bahl quits Bahl’s exit follows a series of top executives’ exits from the Gurugram-based fintech company By PTIAugust 31, 2023 12:01 IST
Bharti AXA Life Insurance appoints Rikhil Shah as its chief financial officer Shah will be in-charge of leading the company’s financial operations, to assess and manage the financial risks, while ensuring compliance… By BrandWagon OnlineAugust 31, 2023 11:18 IST
Home textiles makers to weave revenue, profitability rebound this fiscal reveals CRISIL Ratings According to the analysis, improved operating performance to keep credit outlook stable despite moderate capex. By BrandWagon OnlineAugust 31, 2023 10:31 IST
Greenpeace unveils animated video as part of campaign targeting fossil fuel sponsorship of Rugby World Cup The film shows the Stade de France seconds before the start of the first match of the tournament between France… By Associated PressAugust 31, 2023 09:27 IST
CNN appoints former New York Times head Mark Thompson as the next CEO Thompson, who will also act as editor-in-chief for CNN content, will start on October 9, reporting to Warner Bros. Discovery… By BloombergAugust 31, 2023 08:49 IST
BrandWagon Ad Talk with DDB Mudra’s Rahul Mathew Premium Story Rahul Mathew, chief creative officer, DDB Mudra Group, talks to BrandWagon Online, about the dos and don’ts of digital marketing,… By Yukta RajAugust 31, 2023 08:14 IST
Nextiva appoints Senthil Velayutham as chief product and technology officer Most recently, Velayutham was chief product and technology officer at Trader Interactive, a Goldman Sachs and Eurazeo portfolio company. By BrandWagon OnlineAugust 30, 2023 19:14 IST
Apollo Tyres celebrates the spirit of Raksha Bandhan with a short film The film encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit… By BrandWagon OnlineAugust 30, 2023 18:31 IST
Astral collaborates with Shah Rukh Khan’s film ‘Jawan’ for a partnership The association marks a strategic move to promote the company’s brand, Bondtite, which is known for its bonding capabilities By BrandWagon OnlineAugust 30, 2023 17:45 IST
Wild Stone launches third edition of ‘BhaiZone Ka The End’ campaign The campaign aims to resonate with its audience while showcasing the brand’s products in a lighthearted and relatable manner. By BrandWagon OnlineAugust 30, 2023 16:46 IST
Sony Marathi launches campaign for new show Rani Mi Honar The campaign is conceptualised and executed by Posterscope By BrandWagon OnlineAugust 30, 2023 15:41 IST
