Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

To get this right, brands need three things: on-ground intelligence, partnering with creators who think in the region's emotional grammar, and a flex in storytelling.

Go hyperlocal to stay relevant Premium Story

The business case for everyday bling Premium Story

Asher adds that strategically what works best for brands is a layered approach that features broad reach channels like YouTube and social to build mental availability, and thereafter the use of retail media and platform-specific activations to capture demand at the point of purchase.

Delivering at record speed: Growth in E-retail ad spends has flipped the marketing playbook Premium Story

I admire TripAdvisor / Viator for the transparency it brought into travel decisions. It gave travellers access to real experiences before they committed time and money.

After hours with Dev Karvat, founder & CEO, Asego Premium Story

Rimzim will need more than Nostalgia to move the needle in the Rs 4,000-Crore ethnic drink market Premium Story

Interview: Meghna Apparao, director, e-commerce & retail (India), Meta Premium Story

Rapido hopes to replicate its ride-hailing success in food delivery. Can it? Premium Story

ChatGPT’s India debut: Attractive messaging, disturbing implications Premium Story

HomeLane has thrown its weight behind franchisees to expand beyond metro markets Premium Story

After Hours with Arnab Banerjee, MD & CEO, CEAT Tyres Premium Story

Table for one – How marketers are targeting solo consumption

Why post-production is regional film’s strongest ally Premium Story

How Ikea is tweaking its retail strategy to align with the changing needs of the Indian market Premium Story

Interview: Kevin Pietersen, investor, & Debashish Shyam, Co-Founder & Director, Ardent Alcobev Premium Story

The Nike-Nykaa arrangement is a reminder for global brands that India needs its own playbook Premium Story

Here’s why lab-grown diamonds fit perfectly into Titan Company’s growth plans Premium Story

Advertising

Interview: Aditya Kanthy, president & MD, Omnicom Advertising India Premium Story

India’s advertising industry to reach Rs 1.3 lakh crore this year: report

Sugar, spice and nothing nice: Is it time to crack down on junk food advertising? Premium Story

Marketing

As Punch continues to clutch his stuffed toy at Ichikawa zoo, the internet’s attention is already shifting. Another cultural flashpoint will take his place, and then brands will be rushing to relate.

Don’t monkey around with FOMO: 5 moment marketing rules from viral Punch trend

Yamaha Motor to consolidate India operations into two entities

Marketing in the age of disruption

Media

How US and Russian media reacted to Trump-Modi ‘trade deal’

Ashish Kacholia portfolio: Why the ‘big whale’ just bet on this BrandTech small-cap

Why 2025 became a wild year for Media and Advertising Premium Story

Gaming

BGMI Vehicle Specialization coming soon: Here’s how it will change gameplay and squad strategies

Pay more to feel more: Businesses up ‘premium’ game

Digital Marketing

Agentic AI: Marketing’s new brain

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

‘If (brands) don’t use the new methods, they get taken apart’: Martin Sorrell, founder and executive chairman, S4 Capital

Martin Sorrell, founder and executive chairman of S4 Capital, talks to Christina Moniz about the need for agencies to re-examine…

Updated: February 13, 2026 05:55 IST

India-Pak Showdown: U-turn triggers ad up-turn

U-turn triggers upturn in ad rates. For advertisers and broadcaster JioStar, the India–Pakistan showdown is less a cricket match and…

February 12, 2026 07:21 IST

Taking the road less travelled Premium Story

It will take more than visual appeal for noice to stand out in a tough market

February 6, 2026 09:53 IST

They have a tie-up with Urban Company which sends its local carpenters for accurate measurements and there is virtual consultation leading to servicing the home furnishing needs in smaller cities.

Why smaller cities now drive nearly half of luxury and apparel demand Premium Story

The next development is the penetration of q-commerce into the hinterlands of India where the mom and pop stores are…

February 4, 2026 09:21 IST

Turning over a new leaf: Can the Duster replicate its 2012 performance in 2026? Premium Story

Only this time, the market is different. In 2012, the Duster created the midsize SUV segment. In 2026, it’s ruled…

January 30, 2026 10:00 IST

According to Satish Meena, founder, Datum Intelligence, most newer platforms will find it challenging to replicate the UC business model, which can be time consuming and require huge investments.

Can platforms like Snabbit compete with Urban Company on speed and price alone? Premium Story

Earlier this month, home services app Snabbit’s outdoor campaign across major cities like Mumbai, Bengaluru and Delhi NCR got netizens…

January 28, 2026 10:21 IST

One of the most far-reaching shifts lies in nutrition for women, which has been focused on weight loss or specific life stages like pregnancy and puberty. Elite sport normalises women eating for strength, not shrinking.

The cultural shift unfolding through women’s cricket Premium Story

Like millions of Indians, I started following women’s cricket after India’s World Cup victory. I’m a Women’s Premier League (WPL)…

January 28, 2026 10:07 IST

After Hours with Shrenik Ghodawat, Managing Director, Sanjay Ghodawat Group Premium Story

“My weekdays are anchored in review and direction-setting. Mornings begin with discussions around performance, priorities, and decision-making, ensuring alignment between…

January 27, 2026 12:46 IST

Not just noise: How live concerts became serious business in India Premium Story

Rising disposable incomes, young consumers and corporate sponsorships have transformed live music into a Rs 20,800 crore opportunity.

January 26, 2026 09:41 IST

Of course, there are many individual stars who also attract good endorsement money but as a sport "badminton is not making any effort to bring money into the game", says Prashant Joglekar, founder, SportsBiznet.

India loves badminton. Brands don’t—yet Premium Story

The BWF India Badminton Open 2026 concluded last Sunday, drawing a lot of attention not for standout performance by local…

January 26, 2026 09:35 IST

Six months in, Tesla’s India dream hits the speed bumps Premium Story

If Tesla were to make the most of its immense brand power it has to work on network expansion in…

January 23, 2026 09:13 IST

RCPL is keen to stress that SIL’s growth will not be limited to captive shelves. Right from the outset, the company has been focused on building a national distribution network with a strong emphasis on general trade and kirana stores, which the comapny describes as “the backbone of India’s vast consumer market”.

Taking a leaf from the Campa playbook packed space Premium Story

For Reliance, competitive pridcing is not simply a short-term penetration tactic. Megha Raturi, head of marketing at RCPL, frames it…

January 21, 2026 10:12 IST

This is not a tactical adjustment — it is a structural shift. In the intelligence economy, the most valuable position is not the top link. It is being part of the final answer. GEO is how brands will earn that place.

The shift from SEO to GEO: How AI is rewriting the rules of search Premium Story

AI is no longer just a productivity aid — it has become an indispensable partner in decision-making.

January 21, 2026 09:18 IST

Interview: Vinay Raina, chief commercial officer, JSW MG Motor India Premium Story

In this interview, Vinay Raina, chief commercial officer, talks to Geetika Srivastava about MG’s pricing, localisation, and ecosystem plays, and…

January 19, 2026 10:23 IST

After hours with Ananth Narayanan, Founder & CEO, BRND.ME Premium Story

” I don’t think of myself as a boss. I think of myself as an enabler. The real work is…

January 19, 2026 10:17 IST

Gig-supporters have sprung up to equate the 10-minute delivery promise that Deepinder has been front-ending with the customer appeal of two of the biggest players in the service-play.

The power & perils of personal branding Premium Story

By choosing to front-foot the conversation, rather than relying on corporate statements, Goyal has turned what might have remained a…

January 16, 2026 09:33 IST

Blogger’s Park: Small rooms, big wins

This is the new reality of consumption and B2B buying. Trust is no longer built through claims; it is earned…

January 14, 2026 09:35 IST

How Santoor’s slow burn strategy made it the country’s top-selling soap

The 40-year-old soap bar, in its signature orange hue, has come a long way since its test launch in 1985…

January 14, 2026 09:26 IST

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Brand Wagon

Go hyperlocal to stay relevant Premium Story

The business case for everyday bling Premium Story

Delivering at record speed: Growth in E-retail ad spends has flipped the marketing playbook Premium Story

After hours with Dev Karvat, founder & CEO, Asego Premium Story

Rimzim will need more than Nostalgia to move the needle in the Rs 4,000-Crore ethnic drink market Premium Story

Interview: Meghna Apparao, director, e-commerce & retail (India), Meta Premium Story

Rapido hopes to replicate its ride-hailing success in food delivery. Can it? Premium Story

ChatGPT’s India debut: Attractive messaging, disturbing implications Premium Story

HomeLane has thrown its weight behind franchisees to expand beyond metro markets Premium Story

How brands are gearing up to deal with age-based restrictions Premium Story

After Hours with Arnab Banerjee, MD & CEO, CEAT Tyres Premium Story

Interview: Aditya Kanthy, president & MD, Omnicom Advertising India Premium Story

Sugar, spice and nothing nice: Is it time to crack down on junk food advertising? Premium Story

Why 2025 became a wild year for Media and Advertising Premium Story

Taking the road less travelled Premium Story

Why smaller cities now drive nearly half of luxury and apparel demand Premium Story

Turning over a new leaf: Can the Duster replicate its 2012 performance in 2026? Premium Story

Can platforms like Snabbit compete with Urban Company on speed and price alone? Premium Story

The cultural shift unfolding through women’s cricket Premium Story

After Hours with Shrenik Ghodawat, Managing Director, Sanjay Ghodawat Group Premium Story

Not just noise: How live concerts became serious business in India Premium Story

India loves badminton. Brands don’t—yet Premium Story

Six months in, Tesla’s India dream hits the speed bumps Premium Story

Taking a leaf from the Campa playbook packed space Premium Story

The shift from SEO to GEO: How AI is rewriting the rules of search Premium Story

Interview: Vinay Raina, chief commercial officer, JSW MG Motor India Premium Story

After hours with Ananth Narayanan, Founder & CEO, BRND.ME Premium Story

The power & perils of personal branding Premium Story