Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

‘Unite around outcomes, not organisation structures’ Q&A with Omnicom Advertising, Rohan Mehta

Once a creator, now a storefront Premium Story

India’s D2C sector is shifting from rapid expansion to sustainable growth as brands focus on profitability, omnichannel presence and reducing dependence on digital platforms.

India’s great consumer brand creation cycle

The 2 AM Paradox: Decoding the Uniquely Indian Obsession with the FIFA World Cup

Not one story. Thousands Premium Story

Blogger’s park: Building brands that outlive trends

Shedding old baggage Premium Story

Exclusive: ‘A planner would be the first person to thank AI for coming into his life’ Q&A with Aman Lakhani Premium Story

Ready for kick-off Premium Story

AI is misrepresenting India’s most regulated financial brands Premium Story

Exclusive: ‘We are competition-aware, not competition-obsessed’ Q&A with Prabhjeet Singh, President Uber India Premium Story

‘Short-term volume softness often masks the underlying shift’: Abhishek Gupta, VP, customer development, Coca-Cola India & Southwest Asia Premium Story

Smoothing out the frizz Premium Story

Experience as currency Premium Story

Ad rates for IPL final wait for powerplay surge Premium Story

GoaFest not just a fest. It is advertising’s IPL Premium Story

Celebrity marketing: Aspiration through a new lens Premium Story

How they moved the needle Premium Story

Advertising

Affle acquires AdColony assets from DT to boost AI-led consumer platform growth

Rethink keyword advertising after the Google verdict

Why Gen Z rejects vague ads and demands specificity

Marketing

Rewriting the marketing playbook Premium Story

OFF/BEAT karta kya hai? Aman Gupta turns curiosity into a marketing campaign

Media

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

Gaming

The exterior architectural facade of a luxury casino resort vessel illuminated with colorful neon lights docking at an offshore entertainment pier.

Delta Corp Bulk Deal: 21.45 lakh shares sold at Rs 66.81

Gaming levels up in India – market set to cross $9.2 billion before 2030

Tencent returns to India with Rs 10 crore gaming push

Digital Marketing

Agentic AI: Marketing’s new brain

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

From adtech to agentic AI: The invention of agentic AI is changing how marketing teams themselves are set up Premium Story

Agentic AI is transforming marketing teams by automating campaign planning, audience analysis, ad optimisation and performance evaluation in real time,…

Updated: May 20, 2026 09:42 IST

Bonding with the consumer Premium Story

Fevicol’s new ‘Kursi Pe Nazar’ campaign, based on a script by late ad legend Piyush Pandey, highlights how the adhesive…

Updated: May 20, 2026 17:06 IST

Goafest 2026: Annual advertising jamboree looks to define AI-led future Premium Story

Goafest 2026 begins today in Goa, bringing together leading advertising and media industry figures to discuss AI, changing consumer behaviour…

May 20, 2026 00:10 IST

Erosion of Trust: ASCI Proposes Risk-Based Labeling Framework to Combat Deceptive AI Ads

Credibility matters more than ever Premium Story

Fake AI usage is creating new risks for legacy brands, blurring the lines between authentic communication and manufactured content

May 18, 2026 06:00 IST

The Big Streamers Move In: Jio and Amazon Launch Free Microdrama Verticals to Capture Fragmented IPL Audiences

Streaming giants join microdrama race Premium Story

Amazon & JioHotstar are riding on IPL to drive engagement in the crowded space

May 18, 2026 05:30 IST

Dealing with loyalty Premium Story

While digital-first brands across sectors flooded the market and acquired users with speed, they also hit a wall

May 14, 2026 02:00 IST

Why FIFA rights deal entered extra time Premium Story

Valuation gap and weak broadcaster appetite threaten to cut Indian viewers out of the football World Cup razzmatazz.

May 13, 2026 05:07 IST

Satwiksairaj Rankireddy’s Viral Post and the Harsh Reality of India’s Badminton Economy

Playing against the wind Premium Story

Despite 145 million followers and consistent international medals, badminton accounts for only 2% of India’s sports spending.

May 11, 2026 05:30 IST

How Nescafé Dominates 50% of India’s Coffee Market

Brewing a growth story Premium Story

Affordable pricing, rurban expansion and premiumisation have made Nescafé a key business driver for Nestlé in India

Updated: May 11, 2026 11:19 IST

Why Brands are Choosing ‘Speed’ Over Outsourcing in the Always-On Era

Calling for a new pitch Premium Story

Experts say in-house agencies should consider redefining their value proposition, either by specialising or by collaborating with specialists

May 8, 2026 05:30 IST

The ‘non-expert’ podcaster Premium Story

Raj Shamani’s cultivated amateurishness – one who’s simply trying to figure things out— has struck a chord among young podcast…

May 6, 2026 05:14 IST

‘Co-creation is an important focus area for us,’ says Helena Kuylenstierna, Director, H&M India

Helena Kuylenstierna, director, H&M India, talks about what its new initiatives mean for Gen Z and the brand’s growth plans…

Updated: May 1, 2026 07:14 IST

‘Cinema advertising is back to pre-Covid levels’ Q&A with Sanjeev Kumar Bijli, executive director, PVR INOX

Executive director of PVR INOX, tells what the success of Dhurandhar 2 means for the company and the industry at…

April 30, 2026 05:00 IST

In search of relevance Premium Story

Vespa has built a niche, but it needs to move away from being a premium ‘foreign product’ to an aspirational…

April 29, 2026 05:34 IST

How agentic AI is speeding up customer service Premium Story

Agentic AI is reshaping customer service by enabling proactive issue resolution and reducing the need for customer-initiated support interactions.

Updated: April 29, 2026 06:26 IST

How AI is Flattening Agency Hierarchies and Reshaping Indian Media Planning

Planning it differently Premium Story

The traditional media buying-selling model — built on manual negotiation and personal relationships — is being challenged by AI

April 24, 2026 05:30 IST

Recruitment advertising at a crossroads

Shift in behaviour has pushed recruitment advertising to borrow heavily from consumer advertising.

April 23, 2026 05:36 IST

Coping with bad optics: Lenskart’s handling of social media backlash offers key lessons in crisis management Premium Story

Lenskart’s grooming policy controversy highlights how delayed, defensive responses can escalate brand crises and even impact market value.

April 22, 2026 05:17 IST

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