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Hitachi pins hope on scorching summer

Brand Wagon

All eBay cross border trade sellers from India will be able to choose Shiprocket X as their shipping partner for eBay shipments as a part of this partnership

Shiprocket partners with eBay to provide e-commerce solutions to Indian SMEs

'The campaign showed that if there is a bigger, more universal story behind a product, you should tap into it.'

Emotion-led marketing can influence purchase decisions: Aejaz Khan, CEO, Makani Creatives

As businesses grow, families might not always find the most qualified persons for specialised roles, within the family.

Blogger’s Park: Why look at the rear-view mirror?

"I believe digital contributes more to business than creativity"

Interview: Mithila Saraf, CEO, Famous Innovations

Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch

Pranav Haridasan to take over as Axis Securities’s MD and CEO

Bira 91 collaborates with five IPL teams as official partner

Thums up launches new TVC with actors Shah Rukh Khan and Vijay Deverakonda

Lee Cooper launches new summer campaign ‘Life is out there’

Tata Gluco+ releases new Energy On, Game On campaign

WPL scorecard: Not a patch on IPL, impressive nonetheless

AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million

Advertising

"Despite a usually packed daily work routine, I also dedicate a significant amount of time staying updated on the latest trends and threats in the cybersecurity landscape"

After hours: Kailash Katkar, MD & CEO, Quick Heal Technologies

7UP Nimbooz unveils ‘Chatak Nimbook, Ghatak Nimbooz’ campaign with actor Mithila Palkar

Orient Electric rolls out new TVC with brand ambassaddor MS Dhoni

Prior to joining the DDB Mudra Group, Khan worked with FCB Ulka overseeing strategy in Mumbai and Bengaluru.

DDB Mudra onboards Saad Khan as president and managing partner – Growth and Strategy

Home Credit India rolls out ‘Ummeed ka Tohfa’ campaign during Ramadan

Pepperfry appoints Hussaine Kesury as chief activation officer

Disney+ Hotstar lost the IPL digital streaming rights last year for the 2023-27 period to Viacom18,

Batting on a sticky wicket

Viacom18 secures exclusive rights for MotoGP in India

IndiaCast appoints Piyush Goyal as chief operating officer

Dynamo, Mortal, TechnoGamerz, top gamers in india, carryminati, gamers in india, indian online gamers, lifestyle

Dynamo, Mortal to TechnoGamerz: Indian gamers who made a fortune through online gaming

How startups are driving growth and innovation in the gaming industry

How metaverse is reshaping Web3.0 gaming

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

The main driver for the adoption of martech tools was the ability to deliver and track ROI, the survey revealed.

Surging spends

Infosys collaborates with microsoft to accelerate industry adoption of cloud

Comviva, Microsoft partner to deliver CPaaS solution

Online gaming sector readies for a high-tide as new taxation policy creates havoc

Taxability of winnings from Online Games – A Pandora’s Box

Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

All matches will be live on JioCinema for no cost this season

JioCinema onboards Sachin Tendulkar as brand ambassador

Tendulkar opens his digital innings with JioCinema in a film where he calls for fans to watch IPL only on…

By BrandWagon Online

March 27, 2023 11:36 IST

The ‘Aapne Kahan Hook Kiya?’ (Hook it Anywhere) stems from the consumer insight of losing/misplacing pens frequently.

ITC Classmate launches TVC ‘Aapne Kahan Hook Kiya?’ for its new product ‘Classmate Hook’

The pen has a clip which enables its user to hook it to any lanyard, pouch, bag zip or loop

By BrandWagon Online

March 27, 2023 11:07 IST

Work That Speaks | Ad Reviews 24 To 27 March 2023

Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi.

March 27, 2023 09:59 IST

It is believed that this collaboration is in perfect sync with Ampere's commitment to lead India towards a greener future.

Ampere Electric Vehicles becomes official EV partner of Royal Challengers Bangalore for IPL 2023

The collaboration aims to inspire the cricket community to build a sustainable living future, building on Ampere’s mission of making…

By BrandWagon Online

March 26, 2023 18:02 IST

The ads were released on OLVs and OTTs alongside traditional mediums on live cricket

A23 launches new set of brand films; highlights product offerings and responsible gaming

The new set of brand films under its ‘Chalo Saath Khelein’ campaign featuring actor Rakul Preet Singh aims to leverage…

By BrandWagon Online

March 26, 2023 17:03 IST

Chennai Super Kings onboards MS Dhoni backed drone tech startup Garuda Aerospace as official partner

As per the company, this partnership marks the first-ever drone partnership for an IPL team in India.

By BrandWagon Online

March 26, 2023 16:03 IST

The 360-degree campaign is live and promoted across all mediums. It will be aired on Cricket, GEC, movie, news, and regional channels

Lloyd launches new brand campaign ‘Khayaal jo ghar ko ghar banaye’

Featuring Bollywood couple Ranveer Singh and Deepika Padukone, the campaign aims to promote Lloyd Grande heavy duty air conditioner range

By BrandWagon Online

March 26, 2023 15:01 IST

He will also be implementing new-age strategies, and tools in order to create solutions for brands

Liqvd Asia appoints Vaibhav Ajmera as director – business and services for its south India business

Ajmera will be responsible for upscaling digital offerings in Bangalore

By BrandWagon Online

March 26, 2023 13:27 IST

'My weekends are dedicated to spending time with loved ones - friends and family alike.'

Chai Pe Charcha with BrandWagon

Bishan Jain, director, Goldmedal Electricals, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 26, 2023 11:52 IST

"When not at work, I like to read about topics that deal with human psychology and its application to the workplace"

Chai Pe Charcha with BrandWagon

Manish Jethani, co-founder and CEO, Hevo Data talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 25, 2023 16:07 IST

According to Statista, the augmented, virtual, and mixed reality market is expected to reach $30.7 billion in 2021 and close to $300 billion by 2024.

How VR and AR technologies will help in developing Indian businesses

Here are four ways virtual and augmented reality will help Indian businesses make their mark on a global stage

March 25, 2023 14:05 IST

'I enjoy chilling at home with the dogs, watching some movies on weekends'

Chai Pe Charcha with BrandWagon

Ashok Shastry, co-founder and CEO, DriveU, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 25, 2023 12:02 IST

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