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India to soon have electric two-seater aircraft! Check details here

Economists hail India’s ‘resilient growth’ with FY23 GDP growth at 7.2% but warns against global headwinds

Financial Emergency: Should you sell your gold or take a gold loan?

Ajay Maken EXCLUSIVE: ‘Kejriwal wants control over Vigilance to stall probe against AAP govt’

Brand Wagon

96% of Indian consumers want to view videos of products, 91% want to engage in immersive and virtual worlds

Indian marketers embrace generative AI to meet rising customer expectations says Adobe report

Kapiva appoints Nicholas Kelley as CEO and Maria N Lacher as CMO

Cybeart will manufacture home and consumer electronics products that feature Warner Bros. Discovery IPs

Cybeart signs a multi-year deal with Warner Bros Discovery Global Consumer Products

Springwel has also introduced multiple new innovative mattresses with advanced technology

Springwel launches campaign ‘Dhang Se Soya Hota, Toh Ye Na Hota’ with actor Boman Irani

The 19th season of the reality show starts on 3 June, and will air every Saturday and Sunday at 7 PM on MTV and JioCinema

MTV announces 19th season of MTV Roadies Karm ya Kaand

Dunzo launches LightGayiKya campaign

Creativeland Asia Network acquires 62% majority stake in Creators Inc

Tetra Pak South Asia appoints Cassio Simões as managing director

Reckitt onboards Wavemaker as their media agency in India

KRAFTON unveils BGMI themed docu-series India Ki Heartbeat

Farmley announces Rahul Dravid as brand ambassador

TATA IPL finals clocked 12 crore viewers on JioCinema

Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre appoints Prithvi Pal Singh as director of sales and marketing

Advertising

Health minister Mansukh Mandaviya released the guidelines on World No Tobacco Day

Govt makes anti-tobacco warnings on OTT platforms a must

Bidstack announces partnership with The Tiny Digital Factory and Fat Cigar Productions

ITC Fiama unveils campaign featuring actress Sara Ali Khan

Marketing

Kapil has held leadership roles at companies such as ICRA, HSBC, and Infosys

eClerx Services appoints Kapil Jain as CEO

iD Fresh Food launches Frozen Fruit Blend in the UAE market

Adidas fails to freeze Kanye West’s $75 million marketing payment

Media

Sethuraman has been the CEO of multiple advertising agencies in the past both overseas and in India

Chalkboard Entertainment forays into non-fiction content space

JioCinema hits the ball out of the park in nail-biting IPL final

KC Global Media collaborates with Prime Video for Animax+GEM

Gaming

Premium

BGMI had over 100 million users at the time it was banned in India

As BGMI returns esports industry expects a boost in number of streams and revenue

Gaming set to emerge as a source of income in India: EPWA Report

Mortal and Thug voice packs launched in BGMI

Digital Marketing

Scrollin Media emerged as the winner following a multi-agency pitch

Scrollin Media bags digital mandate for Frugivore

Is AI the future of the creator economy

L’Oréal Paris onboards Tonic Worldwide as its digital partner

Martech

Premium

According to Verint’s latest Engagement Capacity Gap (ECG) study, 87% of Indian organisations are highly confident in their company’s ability to provide high-quality customer experiences during 2023

Verint’s Martyn Riddle on the need to break down organisational silos to enhance customer experience in India

boAt partners with ONDC network via Shopalyst’s plugin

Grammarly sets its sights beyond the classroom, aims to extend AI solutions to the workplace

Premium

Why CBDT’s guidelines for TDS deduction is roller coaster ride for online gaming companies

Will Central Regulation of Online Gaming by MeitY resolve the GST issue finally?

Fantasy Sports generated investment worth Rs 15,000 crore until FY22; grew 31% to reach Rs 6,800 crore in revenue

the total value of the table has surpassed the US$ 100 billion mark for the first time

TCS most valued Indian brand according to Interbrand’s report

Technology is the leading contributor to the total value over the last decade, says top 50 most valuable brands report

By BrandWagon Online

May 31, 2023 16:45 IST

Dezy has raised funds from investment firms such as Sequoia, Chiratae and Falcon Edge (Alphawave)

Dental care start-up Smiles.ai rebrands as Dezy

The start-up plans to launch 300 clinics, clock in annualized revenue of Rs 300 crores by FY25

By BrandWagon Online

May 31, 2023 15:49 IST

This alliance between KwikFix Auto and Kodo Studio aims to deliver marketing solutions

KwikFix Auto appoints Kodo Studio as its creative agency

The collaboration brings Sreejith Kodoth, founder and creative director, Kodo Studio on board as the senior creative director, KwikFix Auto

By BrandWagon Online

May 31, 2023 14:12 IST

Dream11.com was leading the list of common brands

TAM Sports: 96 brands advertised across sports channels during 71 matches in IPL16

The top two advertisers accounted for 18% share

By Saptak Bardhan

May 31, 2023 13:43 IST

The "Nutella Back to School" campaign will be live during the month of June 2023 across various digital platforms and social media channels

Nutella launches “Back-to-School” campaign ahead of new academic year

As part of the campaign, Nutella has collaborated with chef Vikas Khanna

By BrandWagon Online

May 31, 2023 13:07 IST

For survival and not just growth, ‘reintermediation’ is an unavoidable necessity

Blogger’s park: Food for thought

How ‘disintermediation’ is a threat to technology

May 31, 2023 10:06 IST

Scott reviews campaign 'The Gun Survivor Reviews' by Energy BBDO Chicago for Guns Down America

On the spot with Hayden Scott, creative head, Virtue Worldwide (Vice Group)

Right place and right message executed to perfection

By Christina Moniz

May 31, 2023 09:49 IST

The agency won 75 metals at The ABBY One Show 2023

Interview: Dheeraj Sinha, CEO, Leo Burnett South Asia and chairman, BBH India

‘Not in business to chase awards’

By Akanksha Nagar

May 31, 2023 09:34 IST

Premium

Good Media Co. comprises digital media platforms including POPxo, ScoopWhoop, BabyChakra, MissMalini Entertainment and Tweak India.

The Good Glamm Group’s Priyanka Gill on using content to drive commerce

This is a global first business model which solves the pain points of three large industries, that is, media, e-commerce…

By Nafisa Salim

May 31, 2023 08:18 IST

The campaign offers netizens a chance to win an all-expenses paid trip to Las Vegas.

Adda52 announces second edition of ‘Fly to Vegas’ campaign

As per the company, players can be a part of the poker fiesta by earning PGP (Poker Game Points) targets…

By BrandWagon Online

May 30, 2023 18:31 IST

The 18th edition of EORS, is set to be held from 1st June with Early Access beginning on 31st May

Myntra unveils virtual fashion influencer Maya ahead of EORS

Myntra aims at connecting with GenZ shoppers through the association with virtual fashion influencer,Maya

By BrandWagon Online

May 30, 2023 18:01 IST

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