Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Story TV to Launch AI-Integrated Historical Thriller ‘The Bose Network’ on August 15

Story TV to launch India’s first AI-integrated drama on Netaji’s life

Winning the test of time

Spreading its wings

Shah Rukh Khan tops Kroll's 2025 list of India's most valuable celebrity brands with a valuation of $177.9 million.

SRK is India’s most valuable celebrity at $177.9 mn: Report

Left, right, or down the middle? Premium Story

After hours with Venkatesh Naidu CEO at Bajaj Capital Insurance Broking Premium Story

Rewriting the rules of engagement Premium Story

RoohAfza: On-demand coolness Premium Story

A narrow margin Premium Story

Language of Market Expansion: How brands are turning their desi roots into pricing power at home & abroad Premium Story

How much risks are brands willing to take to reach Gen Z Premium Story

Taking the plunge Premium Story

Born in 1939, priced at Rs 5 – How India’s iconic biscuit became world’s best-selling Premium Story

After Hours – Rohit Choudhary, Co-Founder & CEO, Seekho Premium Story

Mercedes-Benz joins Indian Padel Tour as title partner; season to span 10 cities

Stepping beyond the airwaves Premium Story

After Hours with Rikant Pittie, CEO & Co-Founder, EaseMyTrip Premium Story

Advertising

The premium paradox

Affle acquires AdColony assets from DT to boost AI-led consumer platform growth

Rethink keyword advertising after the Google verdict

Marketing

AI-powered branding: The next big shift in marketing strategy

Rewriting the marketing playbook Premium Story

Media

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

Gaming

Acer targets premium PCs, gaming to grow market share

Grandstand to game screen: How live sport & gaming are becoming one connected ecosystem

Delta Corp Bulk Deal: 21.45 lakh shares sold at Rs 66.81

Digital Marketing

Agentic AI: Marketing’s new brain

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

The Common Measurement Currency

Marketers face challenges with attribution due to privacy and platform changes. A common measurement currency is essential to evaluate marketing…

July 15, 2026 01:04 IST

Star Plus Bets on Anil Kapoor and Logic to Crack TV’s Final Frontier: The Elusive Male Viewer

Betting big on reality Premium Story

Star Plus is looking to bring back the families in front of the small screen with a new reality show.…

July 13, 2026 01:29 IST

After hours with Utkarsh Kawatra, co-founder & CEO of myHQ Premium Story

My most productive window is early morning. I am usually at my desk before the day begins; those one to…

July 13, 2026 01:25 IST

Formula 1 India Return: How a 100-Million Fanbase and the Adani-Jaypee Deal Are Driving the 2028 Revival Roadmap

Waiting for the green flag Premium Story

F1 might have to tweak its earlier India business model to make a successful comeback. Here’s what it can learn…

July 10, 2026 00:27 IST

‘Public listing has helped us retain both clients & talent,’ Q&A with Shekar Swamy, MD, R K SWAMY Premium Story

RK Swamy’s MD & group CEO Shekar Swamy talks about their investments in businesses like brand consulting and customer experience,…

July 8, 2026 05:49 IST

How Science-First Innovation Propelled Innovist into a ₹4,000-Crore L’Oréal Deal

When skincare gets a glow-up Premium Story

Innovist’s bet on science- and ingredient-led positioning separated it from many D2C players, helping it clinch a mega deal with…

July 6, 2026 05:30 IST

Precision Over Reach: Why Apple, JLR, and Premium Brands are Pivoting to the FIFA World Cup

Eyes on the goal

Advertisers are cashing in on football’s expanding economy this World Cup season, both on and off the live broadcast

July 6, 2026 05:30 IST

After hours with Anil Kumar, Founder and CEO, Redseer Strategy Consultants

An inside look at the life of a mid-market strategy consultant in India, balancing rapid-fire corporate decision-making with a minimalist…

July 6, 2026 05:30 IST

Hero MotoCorp’s Vida Reclaims EV Momentum: Market Share Hits 11% Amid Bold Premium Rebrand

Speeding on the EV highway Premium Story

Here’s How Hero MotoCorp’s electric vehicle arm is looking to transition into a comprehensive mobility ecosystem

July 2, 2026 23:16 IST

‘Original thinking is now the most valuable currency in advertising’: Q&A with Dhruv Sachdeva, founder & chief creative officer, Humour Me Premium Story

Dhruv Sachdeva, founder of Humour Me, discusses how independent agencies like his are reshaping advertising, focusing on creativity, culture, and…

Updated: July 1, 2026 06:09 IST

India’s Cannes collapse sparks ad industry’s soul searching

India’s advertising industry faces a deep creative crisis after a sharp decline at Cannes Lions, highlighting issues of credibility, originality,…

June 30, 2026 19:00 IST

Brands are increasingly investing in generative engine optimisation (GEO) to improve their visibility and recommendations across AI assistants such as ChatGPT and Gemini.

Brands race to crack the AI discovery code

The shift from search to conversations is spawning a new category of commerce startups

June 29, 2026 10:49 IST

The many faces of creativity Premium Story

While AI and technology dominated conversations at Cannes 2026, most big winning campaigns were rooted in human and cultural insights

June 29, 2026 05:30 IST

Stick or twist? It’s time to change course Premium Story

India’s drastic drop in Cannes Lions awards highlights a shift towards measurable results, technology, and sustainable strategies over traditional storytelling…

June 28, 2026 20:54 IST

Amazon Now Plots 300-City Quick Commerce Blitz Supported by a $48-Billion Global War Chest

In the fast lane Premium Story

Amazon’s ecosystem is a clear advantage as it gears to take Amazon Now to 300 Indian cities; the challenge would…

June 25, 2026 22:22 IST

Cannes: From what’s best to what’s next Premium Story

As the 2026 Cannes Lions Festival transforms into a dual operating system—balancing evening creative awards with daytime AI and platform…

June 25, 2026 02:20 IST

India's Cannes Lions 2026 Campaign Stalls at 5 Metals as Experts Urge Shift from Execution AI to Deep-Tech Insight

Metal-less day for India’s Cannes Lions campaign

While India’s shortlist tally crawled to 24 on Day 3 of the 2026 Cannes Lions, its metal haul remained frozen…

June 25, 2026 01:04 IST

Ogilvy and VML Lead the Pack as Kantar Unveils India’s Most Creative and Effective Ad Campaigns of 2026

Ogilvy, HUL dominate Kantar’s most effective ads of 2025

Awards are based on consumer testing of over 1,500 Indian ads rooted in local culture and storytelling

June 24, 2026 17:37 IST

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