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Haridasan is currently managing director and co-head of Equities at Axis Capital

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Pranav Haridasan to take over as Axis Securities’s MD and CEO

Brand Wagon

Bira 91 collaborates with five IPL teams as official partner

The campaign has been brought to life through integrated 360-degree efforts across TV, social, digital, and OOH

Thums up launches new TVC with actors Shah Rukh Khan and Vijay Deverakonda

Lee Cooper launches new summer campaign ‘Life is out there’

Tata Gluco+ releases new Energy On, Game On campaign

WPL scorecard: Not a patch on IPL, impressive nonetheless

AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million

After hours: Kailash Katkar, MD & CEO, Quick Heal Technologies

Surging spends

Batting on a sticky wicket

DDB Mudra onboards Saad Khan as president and managing partner – Growth and Strategy

Home Credit India rolls out ‘Ummeed ka Tohfa’ campaign during Ramadan

Pepperfry appoints Hussaine Kesury as chief activation officer

Advertising

The new campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media

7UP Nimbooz unveils ‘Chatak Nimbook, Ghatak Nimbooz’ campaign with actor Mithila Palkar

Orient Electric rolls out new TVC with brand ambassaddor MS Dhoni

ITC Classmate launches TVC ‘Aapne Kahan Hook Kiya?’ for its new product ‘Classmate Hook’

All matches will be live on JioCinema for no cost this season

JioCinema onboards Sachin Tendulkar as brand ambassador

Ampere Electric Vehicles becomes official EV partner of Royal Challengers Bangalore for IPL 2023

Chennai Super Kings onboards MS Dhoni backed drone tech startup Garuda Aerospace as official partner

The network will bring motorcycle racing to date starting March 24 with Portuguese GP

Viacom18 secures exclusive rights for MotoGP in India

IndiaCast appoints Piyush Goyal as chief operating officer

TAM: Print Ad volume grew by 16% in 2022; services sector topped the chart

Dynamo, Mortal, TechnoGamerz, top gamers in india, carryminati, gamers in india, indian online gamers, lifestyle

Dynamo, Mortal to TechnoGamerz: Indian gamers who made a fortune through online gaming

How startups are driving growth and innovation in the gaming industry

How metaverse is reshaping Web3.0 gaming

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

Infosys Cobalt and Microsoft Cloud solutions will help businesses uncover value and accelerate enterprise cloud transformation.

Infosys collaborates with microsoft to accelerate industry adoption of cloud

Comviva, Microsoft partner to deliver CPaaS solution

While the rate of growth is not 30% anymore, it neither is three percent, says Shailesh and Rajesh of ManageEngine, ZohoCorp

Online gaming sector readies for a high-tide as new taxation policy creates havoc

Taxability of winnings from Online Games – A Pandora’s Box

Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

Work That Speaks | Ad Reviews 24 To 27 March 2023

Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi.

March 27, 2023 09:59 IST

The ads were released on OLVs and OTTs alongside traditional mediums on live cricket

A23 launches new set of brand films; highlights product offerings and responsible gaming

The new set of brand films under its ‘Chalo Saath Khelein’ campaign featuring actor Rakul Preet Singh aims to leverage…

By BrandWagon Online

March 26, 2023 17:03 IST

The 360-degree campaign is live and promoted across all mediums. It will be aired on Cricket, GEC, movie, news, and regional channels

Lloyd launches new brand campaign ‘Khayaal jo ghar ko ghar banaye’

Featuring Bollywood couple Ranveer Singh and Deepika Padukone, the campaign aims to promote Lloyd Grande heavy duty air conditioner range

By BrandWagon Online

March 26, 2023 15:01 IST

He will also be implementing new-age strategies, and tools in order to create solutions for brands

Liqvd Asia appoints Vaibhav Ajmera as director – business and services for its south India business

Ajmera will be responsible for upscaling digital offerings in Bangalore

By BrandWagon Online

March 26, 2023 13:27 IST

'My weekends are dedicated to spending time with loved ones - friends and family alike.'

Chai Pe Charcha with BrandWagon

Bishan Jain, director, Goldmedal Electricals, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 26, 2023 11:52 IST

"When not at work, I like to read about topics that deal with human psychology and its application to the workplace"

Chai Pe Charcha with BrandWagon

Manish Jethani, co-founder and CEO, Hevo Data talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 25, 2023 16:07 IST

According to Statista, the augmented, virtual, and mixed reality market is expected to reach $30.7 billion in 2021 and close to $300 billion by 2024.

How VR and AR technologies will help in developing Indian businesses

Here are four ways virtual and augmented reality will help Indian businesses make their mark on a global stage

March 25, 2023 14:05 IST

'I enjoy chilling at home with the dogs, watching some movies on weekends'

Chai Pe Charcha with BrandWagon

Ashok Shastry, co-founder and CEO, DriveU, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By BrandWagon Online

March 25, 2023 12:02 IST

It is also crucial to approach these efforts in a manner that aligns with the needs and values of consumers

Beyond the ‘Hour’ this Earth Hour

How marketing is paving the way towards a sustainable society

March 25, 2023 10:01 IST

The campaign will be carried out extensively in prominent localities of Delhi/NCR

Virat Kohli backed Rage Coffee rolls out OOH campaign in Delhi/NCR

The campaign will run its course for 60 days and is targeted to increase Rage Coffee’s brand visibility

By BrandWagon Online

March 24, 2023 18:24 IST

The campaign which leverages multimedia platforms to deliver bespoke messages across 8 cities

Magicbricks rolls out multicity marketing campaign #OurCityOurHome

The campaign unveils video trilogy celebrating Chennai, Hyderabad and Bengaluru as real estate growth engines

By BrandWagon Online

March 24, 2023 17:32 IST

The film highlights Microsoft’s commitment to empowering people and organizations around the world with its solutions

Microsoft rolls out new brand film to showcase the power of technology

Featuring actor and director, Pankaj Kapur, the film illustrates how technology can serve as a powerful tool for equality

By BrandWagon Online

March 24, 2023 15:13 IST

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