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As per the company, the restructuring of its leadership team is a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

Brand Wagon

Liqvd Asia’s CCO Anish Varghese resigns, agency further makes leadership changes

Brand Wagon

The ABBY Awards has introduced new sub-categories in Digital Technology, Mobile, Design, and Audio Technology

The Advertising Club announces 54th edition of ABBY Awards

Work That Speaks | Top 10 Ads February 2023

The film has created 24.68 million engagements till date of the launch, the company claims

Star Health rolls out ‘Secure your Savings’ campaign to promote health insurance as an investment tool

The 'Backup Effortlessly' campaign will be live till April 4, 2023

Western Digital launches ‘Backup Effortlessly’ campaign ahead of World Backup Day

Star Sports brings on Ranveer Singh as brand ambassador

Fantasy gaming platform TFG launches “Tukka nahi chakka maro” campaign ahead of IPL 2023

Women, small-town India and older age groups big on digital for their content viewing choices on OTT and TV: BCG-Meta Report

Hitachi pins hope on scorching summer

Shiprocket partners with eBay to provide e-commerce solutions to Indian SMEs

Emotion-led marketing can influence purchase decisions: Aejaz Khan, CEO, Makani Creatives

Blogger’s Park: Why look at the rear-view mirror?

Interview: Mithila Saraf, CEO, Famous Innovations

Advertising

Lee Cooper launches new summer campaign ‘Life is out there’

Tata Gluco+ releases new Energy On, Game On campaign

After hours: Kailash Katkar, MD & CEO, Quick Heal Technologies

Haridasan is currently managing director and co-head of Equities at Axis Capital

Pranav Haridasan to take over as Axis Securities’s MD and CEO

Bira 91 collaborates with five IPL teams as official partner

Thums up launches new TVC with actors Shah Rukh Khan and Vijay Deverakonda

Disney+ Hotstar lost the IPL digital streaming rights last year for the 2023-27 period to Viacom18,

Batting on a sticky wicket

Viacom18 secures exclusive rights for MotoGP in India

IndiaCast appoints Piyush Goyal as chief operating officer

The blockchain-based fantasy cricket platform has raised Rs 10 crore in the pre-seed round

Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch

Dynamo, Mortal to TechnoGamerz: Indian gamers who made a fortune through online gaming

How startups are driving growth and innovation in the gaming industry

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

The main driver for the adoption of martech tools was the ability to deliver and track ROI, the survey revealed.

Surging spends

Infosys collaborates with microsoft to accelerate industry adoption of cloud

Comviva, Microsoft partner to deliver CPaaS solution

Online gaming sector readies for a high-tide as new taxation policy creates havoc

Taxability of winnings from Online Games – A Pandora’s Box

Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

The other area where the league has impressed is in the quality of play, which has been far better than women’s cricket tournaments in the past.

WPL scorecard: Not a patch on IPL, impressive nonetheless

Media industry experts maintain that the property has gotten off to a flying start as is evident from the social…

By Christina Moniz

March 28, 2023 10:27 IST

The company earned $190.6 million from programmatic advertising - a 42% increase compared to $134.4 million in the prior year.

AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million

It aims to clock a total revenue ranging between $453-$463 million, while adjusted EBITDA of anywhere between $141- $149 million.

By Nafisa Salim

March 28, 2023 09:50 IST

Prior to joining the DDB Mudra Group, Khan worked with FCB Ulka overseeing strategy in Mumbai and Bengaluru.

DDB Mudra onboards Saad Khan as president and managing partner – Growth and Strategy

As per the company, Khan will lead business and strategy for West region of the group.

By BrandWagon Online

March 27, 2023 17:32 IST

The campaign is live across Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn.

Home Credit India rolls out ‘Ummeed ka Tohfa’ campaign during Ramadan

The new campaign on the brand thought of ZindagiHit showcases Home Credit India as an enabler of fulfilling aspirations and…

By BrandWagon Online

March 27, 2023 16:12 IST

Previously, he served as the chief category officer at Pepperfry

Pepperfry appoints Hussaine Kesury as chief activation officer

Kesury will lead Pepperfry’s omnichannel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses.

By BrandWagon Online

March 27, 2023 14:35 IST

The new campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media

7UP Nimbooz unveils ‘Chatak Nimbook, Ghatak Nimbooz’ campaign with actor Mithila Palkar

Conceptualized by Leo Burnett, the TVC aims to celebrate the refreshing taste of the lemon-based beverage, Nimbooz

By BrandWagon Online

March 27, 2023 13:49 IST

The TVC will be rolled out in print, OOH, and active engagement through digital touchpoints.

Orient Electric rolls out new TVC with brand ambassaddor MS Dhoni

The TVC, ‘Orient BLDC Ghoomega, Toh India Jhoomega’ aims to promote their range of energy-efficient BLDC fans.

By BrandWagon Online

March 27, 2023 13:07 IST

All matches will be live on JioCinema for no cost this season

JioCinema onboards Sachin Tendulkar as brand ambassador

Tendulkar opens his digital innings with JioCinema in a film where he calls for fans to watch IPL only on…

By BrandWagon Online

March 27, 2023 11:36 IST

The ‘Aapne Kahan Hook Kiya?’ (Hook it Anywhere) stems from the consumer insight of losing/misplacing pens frequently.

ITC Classmate launches TVC ‘Aapne Kahan Hook Kiya?’ for its new product ‘Classmate Hook’

The pen has a clip which enables its user to hook it to any lanyard, pouch, bag zip or loop

By BrandWagon Online

March 27, 2023 11:07 IST

Work That Speaks | Ad Reviews 24 To 27 March 2023

Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi.

March 27, 2023 09:59 IST

It is believed that this collaboration is in perfect sync with Ampere's commitment to lead India towards a greener future.

Ampere Electric Vehicles becomes official EV partner of Royal Challengers Bangalore for IPL 2023

The collaboration aims to inspire the cricket community to build a sustainable living future, building on Ampere’s mission of making…

By BrandWagon Online

March 26, 2023 18:02 IST

The ads were released on OLVs and OTTs alongside traditional mediums on live cricket

A23 launches new set of brand films; highlights product offerings and responsible gaming

The new set of brand films under its ‘Chalo Saath Khelein’ campaign featuring actor Rakul Preet Singh aims to leverage…

By BrandWagon Online

March 26, 2023 17:03 IST

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Latest News

Rare Diseases, Ministry of Health, Ministry of Finance, Rare Diseases Treatment, Custom Duty, Healthcare news,

Govt gives full exemption of all imported drugs for rare diseases treatment

Govt exempts import duty on drugs, food for special medical purposes for personal use to treat rare diseases

Ajay Devgn | Bholaa | Bholaa star cast | Fee |

Ajay Devgn, Tabu to Sanjay Mishra: Here’s how much the stars of ‘Bholaa’ charged for their roles

Expect judicial independence and democratic principles to be applied: Germany on Rahul Gandhi’s disqualification

Good News for Haryana! Indian Railways completes 100% electrification of rail network, PM Modi promises ‘many benefits’

More rationalisation at Unacademy as funding winter bruises edtech unicorns

government borrowing, fiscal deficit, market borrowing, Sovereign Green Bond, Nirmala Sitharaman, fiscal consolidation, finance ministry, Budget 2023, green-shoe option

Government to raise Rs 8.88 lakh crore via market borrowing in H1 FY24; Sovereign Green Bond in H2

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