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By communicating purpose, vision, and mission, business leaders can attract customers, investors, and top talent.

Stories – makers and breakers of brands

Mehta will be leading the marketing function and will be responsible for devising strategies and overseeing overall marketing efforts for the company.

Noise appoints Gaurav Mehta as its chief marketing officer

Consumers will also be able to enjoy exclusive Glance-led T20 content such as latest scores, match updates

Glance and JioCinema partner to bring TATA IPL to over 200 million lock screens across India

Dell Technologies launches ‘Back to School’ campaign; reiterates how “doing is the new learning”

My11Circle unveils multiple campaigns for the IPL season

Cadbury Dairy Milk rolls out #CheerForAllSports campaign amid the IPL fever

Fantasy gaming app Super4 launches campaign #IndiaJeetega ahead of IPL 2023

Schneider Electric appoints Deepak Sharma as zone president-Greater India, MD and CEO, SEIPL

No HBO: Most users to continue their Disney+ Hotstar subscriptions

Influencers: From real to virtual

Black Panther: Wakanda Forever to Pathaan as exhibition business hopes to spring back to life, the journey might not be that easy

TV advertisers stare at slow pitch as IPL begins today

Advertising

The campaign again leads back to CEAT’s purpose of ‘Making Mobility Safer & Smarter. Everyday’.

CEAT launches new campaign featuring Cricketers Rohit Sharma, Shreyas Iyer and Shubman Gill

L&K Saatchi & Saatchi onboards Pallavi Nayak as executive vice president of strategy

ITC Engage rolls out ‘Engage Suddenly’ campaign for its pocket perfumes range

The updated policies include expanding its financial services verification program to 10 new countries, expanding protections for teens and strengthening elections ads policies.

Google removed 5.2 billion ads in 2022; restricted over 4.3 billion ads, according to the Google Annual Ads Safety Report 2022

D2C men’s utility brand Arista Vault onboards Ishant Sharma as its brand ambassador

Western Digital launches ‘Backup Effortlessly’ campaign ahead of World Backup Day

Disney+ Hotstar lost the IPL digital streaming rights last year for the 2023-27 period to Viacom18,

Batting on a sticky wicket

Viacom18 secures exclusive rights for MotoGP in India

IndiaCast appoints Piyush Goyal as chief operating officer

The blockchain-based fantasy cricket platform has raised Rs 10 crore in the pre-seed round

Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch

Dynamo, Mortal to TechnoGamerz: Indian gamers who made a fortune through online gaming

How startups are driving growth and innovation in the gaming industry

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

The main driver for the adoption of martech tools was the ability to deliver and track ROI, the survey revealed.

Surging spends

Infosys collaborates with microsoft to accelerate industry adoption of cloud

Comviva, Microsoft partner to deliver CPaaS solution

Online gaming sector readies for a high-tide as new taxation policy creates havoc

Taxability of winnings from Online Games – A Pandora’s Box

Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

As per the company, the restructuring of its leadership team is a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

Liqvd Asia’s CCO Anish Varghese resigns, agency further makes leadership changes

As per the latest announcement, Saptarshi Banik has been appointed as the national director – Business and Services, while Sunil…

By BrandWagon Online

March 30, 2023 12:26 IST

The ABBY Awards has introduced new sub-categories in Digital Technology, Mobile, Design, and Audio Technology

The Advertising Club announces 54th edition of ABBY Awards

The awards will be held as part of the Goafest from May 24- May 26, 2023; aims to strengthen partnership…

By BrandWagon Online

March 30, 2023 11:14 IST

Work That Speaks | Top 10 Ads February 2023

Brands that cut through: CaratLane, Instax, Myntra, smallcase, Coke Zero, Cadbury, Maaza, Britannia, Sprite, Nedmeds, PregaNews, Bharat Matrimony.

March 30, 2023 10:00 IST

The film has created 24.68 million engagements till date of the launch, the company claims

Star Health rolls out ‘Secure your Savings’ campaign to promote health insurance as an investment tool

The company aims to create insurance awareness and drive deeper insurance penetration in the nation

By BrandWagon Online

March 29, 2023 17:42 IST

This association makes the first actor to be associated with Star Sports

Star Sports brings on Ranveer Singh as brand ambassador

Singh will begin his association with Star Sports as a ‘Sutradhaar’ in TATA IPL 2023 on TV bringing to life…

By BrandWagon Online

March 29, 2023 15:25 IST

Cricketers Khaleel Ahmed, Tilak Varma, Ambati Rayudu and others will be seen supporting the platform

Fantasy gaming platform TFG launches “Tukka nahi chakka maro” campaign ahead of IPL 2023

Co-founder Deepak Chahar also serves as company’s brand ambassador

By BrandWagon Online

March 29, 2023 14:47 IST

The ‘Seeing the BIG Picture - Harnessing digital to drive M&E growth’ report by BCG and commissioned by Meta was done with over 2600 consumers across 15 towns and cities.

Women, small-town India and older age groups big on digital for their content viewing choices on OTT and TV: BCG-Meta Report

80% of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear…

By BrandWagon Online

March 29, 2023 13:24 IST

Hitachi pins hope on scorching summer

Targets 10% market share growth

By Alokananda Chakraborty

March 29, 2023 12:11 IST

All eBay cross border trade sellers from India will be able to choose Shiprocket X as their shipping partner for eBay shipments as a part of this partnership

Shiprocket partners with eBay to provide e-commerce solutions to Indian SMEs

The partnership aims to provide cost-effective, cross border shipping solutions to Indian eBay sellers by integrating ‘eBay Global Shipping’ (EGS)…

By BrandWagon Online

March 29, 2023 11:53 IST

'The campaign showed that if there is a bigger, more universal story behind a product, you should tap into it.'

Emotion-led marketing can influence purchase decisions: Aejaz Khan, CEO, Makani Creatives

‘If you want to get into the head, aim for the heart’

By Christina Moniz

March 29, 2023 10:45 IST

As businesses grow, families might not always find the most qualified persons for specialised roles, within the family.

Blogger’s Park: Why look at the rear-view mirror?

Legacy might not be sustainable for some family businesses

March 29, 2023 10:31 IST

"I believe digital contributes more to business than creativity"

Interview: Mithila Saraf, CEO, Famous Innovations

‘From being anti-craft to being high-quality’

By Akanksha Nagar

March 29, 2023 10:21 IST

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