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The campaign again leads back to CEAT’s purpose of ‘Making Mobility Safer & Smarter. Everyday’.

CEAT launches new campaign featuring Cricketers Rohit Sharma, Shreyas Iyer and Shubman Gill

The updated policies include expanding its financial services verification program to 10 new countries, expanding protections for teens and strengthening elections ads policies.

Google removed 5.2 billion ads in 2022; restricted over 4.3 billion ads, according to the Google Annual Ads Safety Report 2022

As per the company, she will partner with clients to solve their business growth and marketing challenges, ground upwards.

L&K Saatchi & Saatchi onboards Pallavi Nayak as executive vice president of strategy

The campaign targets gen Z and the need to be always ready to engage suddenly.

ITC Engage rolls out ‘Engage Suddenly’ campaign for its pocket perfumes range

Ishant Sharma will play for the Delhi Capitals team this Indian Premier League starting from March 31, 2023.

D2C men’s utility brand Arista Vault onboards Ishant Sharma as its brand ambassador

Liqvd Asia’s CCO Anish Varghese resigns, agency further makes leadership changes

The Advertising Club announces 54th edition of ABBY Awards

Work That Speaks | Top 10 Ads February 2023

Star Health rolls out ‘Secure your Savings’ campaign to promote health insurance as an investment tool

Western Digital launches ‘Backup Effortlessly’ campaign ahead of World Backup Day

Star Sports brings on Ranveer Singh as brand ambassador

Fantasy gaming platform TFG launches “Tukka nahi chakka maro” campaign ahead of IPL 2023

Women, small-town India and older age groups big on digital for their content viewing choices on OTT and TV: BCG-Meta Report

Advertising

'The campaign showed that if there is a bigger, more universal story behind a product, you should tap into it.'

Emotion-led marketing can influence purchase decisions: Aejaz Khan, CEO, Makani Creatives

Interview: Mithila Saraf, CEO, Famous Innovations

Lee Cooper launches new summer campaign ‘Life is out there’

Hitachi pins hope on scorching summer

Blogger’s Park: Why look at the rear-view mirror?

Pranav Haridasan to take over as Axis Securities’s MD and CEO

Disney+ Hotstar lost the IPL digital streaming rights last year for the 2023-27 period to Viacom18,

Batting on a sticky wicket

Viacom18 secures exclusive rights for MotoGP in India

IndiaCast appoints Piyush Goyal as chief operating officer

The blockchain-based fantasy cricket platform has raised Rs 10 crore in the pre-seed round

Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch

Dynamo, Mortal to TechnoGamerz: Indian gamers who made a fortune through online gaming

How startups are driving growth and innovation in the gaming industry

Netflix and Amazon Prime Video are available as add-ons for Tata Play DTH subscribers

ShortsTV is now available on Tata Play Binge

HiveMinds wins mandates for HomeLane and Zydus Lifesciences

Fruitbowl Digital onboarded as branding partner for DNY Hospitality

The main driver for the adoption of martech tools was the ability to deliver and track ROI, the survey revealed.

Surging spends

Infosys collaborates with microsoft to accelerate industry adoption of cloud

Comviva, Microsoft partner to deliver CPaaS solution

Online gaming sector readies for a high-tide as new taxation policy creates havoc

Taxability of winnings from Online Games – A Pandora’s Box

Death by over-taxation! Why the online gaming industry’s fate hangs by a thread

All eBay cross border trade sellers from India will be able to choose Shiprocket X as their shipping partner for eBay shipments as a part of this partnership

Shiprocket partners with eBay to provide e-commerce solutions to Indian SMEs

The partnership aims to provide cost-effective, cross border shipping solutions to Indian eBay sellers by integrating ‘eBay Global Shipping’ (EGS)…

By BrandWagon Online

March 29, 2023 11:53 IST

Bira 91 collaborates with five IPL teams as official partner

As part of a multi-year partnerships, Bira 91 will partner with Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad,…

By BrandWagon Online

March 28, 2023 15:17 IST

The campaign has been brought to life through integrated 360-degree efforts across TV, social, digital, and OOH

Thums up launches new TVC with actors Shah Rukh Khan and Vijay Deverakonda

The TVC revolves around the experience of drinking the beverage directly from the Returnable Glass Bottle (RGB)

By BrandWagon Online

March 28, 2023 13:59 IST

Tata Gluco+ releases new Energy On, Game On campaign

The light-hearted film has used humor to connect with Gen Z while gamifying the brand experience through the Energy On…

By BrandWagon Online

March 28, 2023 11:17 IST

The other area where the league has impressed is in the quality of play, which has been far better than women’s cricket tournaments in the past.

WPL scorecard: Not a patch on IPL, impressive nonetheless

Media industry experts maintain that the property has gotten off to a flying start as is evident from the social…

By Christina Moniz

March 28, 2023 10:27 IST

The company earned $190.6 million from programmatic advertising - a 42% increase compared to $134.4 million in the prior year.

AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million

It aims to clock a total revenue ranging between $453-$463 million, while adjusted EBITDA of anywhere between $141- $149 million.

By Nafisa Salim

March 28, 2023 09:50 IST

"Despite a usually packed daily work routine, I also dedicate a significant amount of time staying updated on the latest trends and threats in the cybersecurity landscape"

After hours: Kailash Katkar, MD & CEO, Quick Heal Technologies

The rapidly changing technology and AI landscape demands constant innovation to tackle new challenges.

By Akanksha Nagar

March 27, 2023 17:58 IST

Prior to joining the DDB Mudra Group, Khan worked with FCB Ulka overseeing strategy in Mumbai and Bengaluru.

DDB Mudra onboards Saad Khan as president and managing partner – Growth and Strategy

As per the company, Khan will lead business and strategy for West region of the group.

By BrandWagon Online

March 27, 2023 17:32 IST

The campaign is live across Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn.

Home Credit India rolls out ‘Ummeed ka Tohfa’ campaign during Ramadan

The new campaign on the brand thought of ZindagiHit showcases Home Credit India as an enabler of fulfilling aspirations and…

By BrandWagon Online

March 27, 2023 16:12 IST

Previously, he served as the chief category officer at Pepperfry

Pepperfry appoints Hussaine Kesury as chief activation officer

Kesury will lead Pepperfry’s omnichannel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses.

By BrandWagon Online

March 27, 2023 14:35 IST

The new campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media

7UP Nimbooz unveils ‘Chatak Nimbook, Ghatak Nimbooz’ campaign with actor Mithila Palkar

Conceptualized by Leo Burnett, the TVC aims to celebrate the refreshing taste of the lemon-based beverage, Nimbooz

By BrandWagon Online

March 27, 2023 13:49 IST

The TVC will be rolled out in print, OOH, and active engagement through digital touchpoints.

Orient Electric rolls out new TVC with brand ambassaddor MS Dhoni

The TVC, ‘Orient BLDC Ghoomega, Toh India Jhoomega’ aims to promote their range of energy-efficient BLDC fans.

By BrandWagon Online

March 27, 2023 13:07 IST

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