BrandWagon Online

Articles By BrandWagon Online

695 Articles

Hyundai’s ‘Haq Hai Humara’ anthem celebrates the spirit of Indians during the crisis

The corporate anthem has been conceptualised by Innocean Worldwide India

The anthem has been composed and sung by music composer and singer Vishal Mishra and written by lyricist Manoj Muntashir

Kinetic Worldwide launches OOH planning tool ‘India On The Move’

IOM will provide customised mapping solution for clients with outline of audience aggregation across geographies

With the launch of IOM, the agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies

News genre witnessed 43% rise in viewership in H12020: BARC-Nielsen Report

According to the report, the total TV viewership in H12020 increased by 9% compared to H12019

FICCI Frames 2020: How OTT transformed into a mainstream media platform from a niche platform

With lesser options available for entertainment, consumers have turned to discovering high-value content on the platform

FICCI Frames 2020

FICCI Frames 2020: Aaditya Thackeray on the spirit of nationalism and looking beyond brand endorsement and investment

Thackeray emphasised on the need to promote India first products and services by all including celebrities

From companies to Governments as well as Bollywood brand ambassadors, times as these call for standing together as one

Tata Sky Binge+ partners with ZEE5 to strengthen OTT offering

With this partnership Tata Sky Binge+ adds over 125,000 hours of OTT content in 12 languages

Tata Sky Binge+ hosts many advanced features.

30-40% users play online fantasy sports on more than one platform: FIFS-KPMG Report

The OFS market, which had a CEA of over Rs 6,000 crore in FY19 is estimated to more than double to Rs 16,500 crore in FY20

15-20% of the active users on OFS platforms are paid-users

Diageo India elevates Julie Bramham as global brand director for Johnnie Walker

PepsiCo’s Deepika Warrier joins the company as CMO

Bramham will move to Amsterdam in her new role

WarnerMedia appoints Johannes Larcher as Head of HBO Max International

In his new role, Larcher will be responsible for the international rollout and management of WarnerMedia’s direct-to-consumer product HBO Max

Johannes Larcher will join the company in August

Television advertising back on track as ad volume rose 46% in June: TAM AdEx

Meanwhile, June’20 registered 23% decline in ad insertions on the digital space when compared to June’19.

According to the data, June 2020 saw 46% more ad volumes when compared to May 2020 with week 26 (June 21-27, 2020) registering 38% more Ad Volumes compared to week 23 (May 31-June 6).

FICCI Frames 2020: Why companies must build on a connected environment in the post-covid world

With many of the digital environments functioning in silos, companies are looking at building a first-party data ecosystem

The M&E industry must look at building interactivity in order to enable the ad rates to grow in the post-pandemic world

FICCI Frames: Why the government needs to work with the gaming industry

From lack of game developers to studios, why India is yet unable to design Triple A games

FICCI Frames 2020

DigiDarts wins digital marketing mandate for Vogo India

The agency will be involved in the strategic planning and execution of performance-led campaigns across digital channels

Vogo is a self-ride two wheeler rental service provider

Team Pumpkin bags the digital marketing mandate for Dixcy Scott

The mandate includes management of other portfolio brands of Dixcy too, like Uno and Slimz

The account will be handled out of the agency’s Bengaluru office

FICCI Frames 2020: WPP’s Mark Read on the structural shift in media consumption on digital channels

As digital transformation accelerates, advertising dollars and subscription money will shift creating pressure on traditional broadcasters, highlighted Read

The outdoor industry needs to move online and provide clients with much faster ways of changing their creative and adapting themselves

Ajay Gahlaut bids adieu to Publicis Worldwide

The agency elevated Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of joint national creative directors

Left to right: Ajay Gahlaut, Basabjit Mazumdar and Vikash Chemjong

FICCI Frames 2020: Star’s Uday Shankar on how advertising revenue is the biggest bane of the Indian M&E industry

From dependency on advertising revenue, standing of Indian content business to lack of talent training facility, Shankar highlighted the issues faced by the industry

FICCI Frames 2020, Uday Shankar in FICCI Frames 2020

FICCI Frames 2020: Google’s Sanjay Gupta on the need to engage in conversation about trade and economic recovery

Simplification of the taxation framework, adoption of a light-touch regulatory approach is relevant to the growth of the industry

India gets less than 7% of its revenues from the international markets

Wunderman Thompson Kolkata wins CenturyPly account for corporate and panel division

The mandate covers ply, board and a few other lines of business

The account was won following a multi-agency pitch

Paytm to acquire general insurer Raheja QBE to expand its financial services offerings

Raheja QBE is owned 51% by Prism Johnson and 49% by QBE Australia

The acquisition is subject to approval from the Insurance Regulatory and Development Authority of India (IRDAI)

Everymedia Technologies bags digital and PR mandate for Whiskers

The media tech company will implement creative communications, public relations, social media duties and influencer marketing strategy for the men’s grooming brand

Everymedia Technologies will build the brand’s presence across digital and media verticals

Covid-19 Ads: How brands are tailoring communications post lockdown

From Ikea to ICICI Lombard and Getty Images, brands and agencies are guiding consumers through the new normal

Brand communications are geared towards supporting consumers in navigating their way through the post-pandemic world.

Prince Pipes ropes in Akshay Kumar for its newly launched water tank segment

The actor has been associated with the brand since 2018 for the piping business

The actor will also continue to be the brand ambassador for the company’s piping business

dentsu X, Mindshare, Madison Media among COMvergence’s ‘New Business Barometer List 2019’

The COMvergence report evaluates agency business momentum by measuring 21 media agencies on major media business moves

Dentsu X, Mindshare, Madison Media have gained total new business for the year worth US $309 million, $230 million and $219 million respectively

Emami may take legal action against HUL over rebranding of ‘Fair & Lovely’

Last week, HUL had announced that it will drop 'fair' from its flagship brand to create a more inclusive vision of beauty.

On Thursday, the Indian arm of global consumer giant Unilever said it would rebrand its skin-lightening cream 'Fair & Lovely' to 'Glow & Lovely'

Tonic Worldwide launches personalised video marketing solution for brands

The AI driven new offering is an extension of its existing video content division 'Tonic Worldwide Intuitive Programming'

The agency has collaborated with to enable TWIP to extend customisation and personalisation in videos
Income Tax Calculator, Budget 2019, How to Calculate Income Tax


Stock Market