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BrandWagon Online

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Slice rolls out a new campaign featuring brand ambassador Katrina Kaif

The new Slice TVC will be amplified across TV, digital, outdoor and social media with a 360-degree campaign

The new TVC film shows brand ambassador Katrina Kaif posing the ultimate taste challenge to a fan

Facebook celebrates the power of connections in the new ‘More Together’ campaign

The campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney

The campaign will go live in multiple languages across TV, digital, print, radio and OOH

Delhi Capitals ropes in JSW as principal sponsor

JSW insignia will be sported on the front of the team’s jersey and complemented by in-stadia branding

JSW Group is co-owner to the Delhi franchise, Delhi Capitals and was also Principal Sponsor for the team in the 2020 edition of the IPL.

Dalda Vanaspati ropes in Sanjeev Kapoor as the brand ambassador

Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo

With the association, the company aims to communicate the legacy and trust it has built over the years

Javadekar meets with OTT representatives; plans to set up an Inter-Departmental Committee

During the virtual conference with the representatives, Javadekar provided clarification to the rules introduced last Thursday

The I&B ministry had also asked the OTT platforms to set up a grievance redressal mechanism.

Tech-enabled health and well-being set to be the main goal of all consumers by 2030: Report

dentsu’s consumer vision report charts the long-term consumer trends that will shape the next decade

By 2030 consumers will select specific brands to be their main lifestyle partners

Acko’s new campaign highlights the ease of claim settlement process

The campaign has been conceptualised by Papers and Playground

The new campaign will be amplified across television, digital and social media

Fast&Up signs Shilpa Shetty Kundra as brand ambassador

The brand aims to raise awareness on the importance of active and fit lifestyle

Fast&Up has tied up with various sporting ventures, mass participative events and over 100 athletes, including international cricketer Mayank Agarwal

Wondrlab appoints Sweety Advani as chief financial officer

She joins from Publicis Groupe, where she was the finance director for South Asia

Advani will report to Saurabh Varma, founder and chief executive officer (CEO) at Wondrlab

Google says won’t build other web tracking tools after phasing out third-party cookies

As per the post, while the industry has tried to offer relevant advertisements to consumers, the manner in which it has been done has led to a general erosion of trust

Google aims to roll out the changes by next year.

Publicis integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide

The agency will provide the entire suite of brand building communication services under one roof

Indigo Consulting under the leadership of Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to build on its core strengths

Havas Creative wins the digital communication mandate for ITC’s Bingo

The mandate includes digital campaign planning, social media management, creative thinking, for the brand across all digital platforms

The account was won following a multi-agency pitch

MoEngage, Merkle Sokrati ink strategic partnership for APAC

The partnership will enable consumer brands to devise and execute a hyper-personalised experience for their users

MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services

News genre witnessed 27% rise in viewership in 2020: BARC

As per the report, the overall ad volumes registered a dip of 3%

The story of Indian television over the past has been one of strong regional growth.

Havas Creative wins creative mandate for Dabur Vedic Suraksha Tea

The agency will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions

The business will be managed out of the agency's Delhi office

Ad volumes grew by 34% in the second half of 2020 compared to the first half of 2020: BARC India

Top 10 advertising sectors contributed 80% to total ad volumes in 2020

Average time spent increased to 4 hours 2 minutes daily in 2020 from 3 hours 42 minutes in 2019.

Airtel Xstream app partners with DIVO

The users of Airtel Xstream will now be able to watch exclusive Tamil content like movies and digital premieres

The aim is to make Airtel Xstream app a hub for Indians to watch the content of all kinds and only pay for what they consume.

DHL Express joins Mumbai Indians as ‘Principal Sponsor’

DHL Express is the fourth international brand to join Mumbai Indians’ current partner list having Samsung, Marriott International and Cadbury

DHL Express is the fourth international brand to join Mumbai Indians.

Kuber Group bags title sponsorship rights for World Cup Qualifiers for Equestrian Tent Pegging

Kuber will also be the sponsor of National Equestrian Tent Pegging Championship

A total of seven countries including Russia, USA, Belarus, India, Pakistan, Qatar and Bahrain will be competing with each other at World Cup Qualifiers.

Trident rolls out digital campaign #PaperIsGoodAgain

The company plans to launch a three-part campaign featuring Divya Dutta

Trident Limited is the flagship company of Trident Group

Levi’s rolls out new brand campaign featuring Deepika Padukone

The campaign celebrates the spirit of women and their collective journey of inspiring and championing each other

The campaign will rolled out nationally using a creative mix of marketing mediums including print, broadcast, and digital

Social media entities are facing a “significant trust deficit”: Jack Dorsey

Twitter to make its content moderation practices more transparent following Government’s intermediary guidelines

Twitter aims to double revenue to $7.5 billion or more in 2023 and gain market share in the $150 billion market for digital advertising.

Tata Sky defines its new brand purpose to “make tomorrow better than today”

The DTH platform has launched a campaign conceptualised by Ogilvy India

Tata Sky’s new campaign will be communicated through multiple media channels across languages

BoroPlus brings Ayushmann Khurrana on board as the brand ambassador for it’s soaps and hand washes

BoroPlus launched soaps and hand washes under its hygiene portfolio last year

The association is aimed at creating awareness about personal hygiene

MX Player appoints Siddharth Mantri as senior vice president product

Mantri will lead strategy, product development and analytics

Mantri was previously with Grab, Singapore

Brands must make empathy the future of experience: Adobe Report

Speed to insight and action are vital to success in a fast-changing environment

Nearly half of consumer-facing companies report a burst of customers that were previously unknown to them

63% urban Indians do not mind watching ads in exchange for free content: YouGov Report

As per the report, Film and TV subscriptions are the most popular among urban Indians, followed by cable or satellite TV and music streaming services

Print appears to be a popular form of traditional media, however TV dominates the urban Indian life
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