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BrandWagon Online

Articles By BrandWagon Online

1621 Articles

ESPL signs Tiger Shroff as the face of the esports league

Hyderabad announced as the first city team in a franchise-based league

Tiger Shroff becomes one of the first Bollywood actors to associate with Esports to push Esports to the mainstream in India

Balanced marketing strategy key to long term growth: Nielsen

As per the report, effective marketing needs more than mid and lower funnel activations even in a pandemic

Marketers have always been pressured to deliver measurable ROI for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future

Tute Consult onboards Shweta Mehrotra as strategy head

She will be responsible for all national strategic decisions and operations

Mehrotra will be working closely with Komal Lath, founder of Tute Consult

Global advertising to exceed $1 trillion in 2026: Report

As for digital advertising, the report forecasts 26% growth for all forms of pure-play digital media

Several markets are expected to see better than 20% growth, including the U.K., Brazil, China and India

Havas Media Group India announces key elevations for senior management

Roopali Sharma, Harbir Singh, Chandradeep Kumarm, Manish Sharma, Saurabh Jain and Rohan Chincholi have been promoted with immediate effect

Havas will continue to invest in people as it reaffirms its focus on Mx operating system.

TCM Sports Management appoints Sudip Roy as EVP – New Business

Roy comes with an experience of over two decades in sales and marketing roles, with specific emphasis towards strategic planning, business development, advertising sales and customer relationship management, across leading

TCM holds exclusive ground rights across various cricket stadia in India and globally.

Shyam Steel India becomes the official partner of ICC World Test Championship Final

As per the partnership deal, the brand’s logo will also be displayed in the backdrop for flash interviews and post-match presentations and in the ICC website and mobile app.

Shyam Steel India has also planned a series of activations across digital platforms to grow stakeholder engagement and brand recall.

L&K Saatchi & Saatchi gets Kanishka Vashisht as executive creative director

Vashisht joins the agency from Lowe Lintas Delhi where he was group creative director

He will report to Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi

Ad revenue in India forecast to rebound over 2020-25 with a CAGR of 13%: Report

Digital advertising is expected to benefit from India’s expanding digital economy across online gaming, edtech, food and delivery platforms

According to the report, net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% year-on-year in 2020

OTC product advertisements rose 200% on radio 2021: TAM AdEx

SBS Biotech emerged as the top advertiser on television, print and radio

Enkor D emerged as the top new brand on radio.

Taproot Dentsu awarded the creative mandate for Lenovo’s upcoming campaign

The project was won following a multi-agency pitch

The campaign will focus on Lenovo’s smart and innovative offerings

Viacom18 brings Vivek Mohan Sharma on board as head of branded content

Vivek Sharma’s appointment is effective immediately

Vivek Sharma will report to Mahesh Shetty, head – network sales, Viacom18.

IAMAI appoints Justice Sikri to chair Digital Publisher Content Grievances Council’s grievance redressal board

The appointment of GRB members is a crucial step towards setting up an independent grievance redressal mechanism in alignment with IT Rules 2021

Under Justice Sikri’s leadership, the GRB will aim to provide independent adjudication on content grievances escalated to it.

Leo Burnett India to manage the strategic and creative mandate of GOQii

The account will be handled by the agency’s Mumbai office

Founded in 2014, GOQii is a tech-enabled healthcare platform empowering consumers to lead healthier and better lives

GroupM appoints Madhvi Pahwa as chief people officer for South Asia

Pahwa replaces Rohit Suri, who is moving on to explore other opportunities

Pahwa, previously chief people officer Mindshare APAC, has been promoted into the role to lead the GroupM India talent team and develop GroupM’s talent proposition for the region

Pragya Bijalwan joins Crompton as chief marketing officer

Bijalwan’s previous stint was with Castrol India Limited

She will be leading the marketing, advertising and overall communication initiatives of the company

Ajay Arora moves on from Netflix

Arora joined Netflix in 2017 from Imgur

During his stint at Netflix, Arora was responsible for introducing a new lower-priced Netflix tier catering to emerging markets.

Enormous bags the communications mandate of Workex

The agency will be handling integrated creative duties for Workex, to create a brand positioning that's clearly differentiated

Workex is a unified technology platform for hiring and managing workforce for enterprises

Over 90% respondents view gaming as a viable career option: The HP India Gaming Landscape Report 2021

As per the report, 84% of all women respondents want to pursue gaming as a career, followed by 80% of male respondents

HP study reveals 9 in 10 respondents believe that a PC offers a better gaming experience than a smartphone

Mediacom bags media mandate for Ozone Overseas

The mandate was awarded after a multi-agency pitch

The media duties include full planning and buying across all media platforms

Ovenstory Pizza rolls out new brand campaign

The campaign has been conceptualised by Wondrlab

The campaign demonstrates Ovenstory’s pizzas as compared to other pizza brands by highlighting the brand’s innovative pizza flavours and offerings that appeal to customers

Arti Singh joins dentsu India as vice president of Hyperspace

Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business

A seasoned professional with more than 18 years of expertise in the field, Singh will be driving and developing strategies for brands

Airtel rolls out new brand campaign highlighting customer preference for its network

The campaign has been conceptualised by Taproot Dentsu

As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021

Dentsu appoints Rashmi Vikram as chief equity officer in APAC

She has previously worked with companies like Microsoft and Thomson Reuters

Vikram will report to Ashish Bhasin, CEO of dentsu international Asia Pacific and Kinch Ong, regional human resource director, Asia Pacific

Vivo ropes in Sara Ali Khan for the upcoming Y-series of smartphones

Khan will be seen across the marketing campaign of upcoming Y series smartphones, starting from Y73

The association will focus on showcasing the style and design of Y-Series smartphones
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