BrandWagon Online

Articles By BrandWagon Online

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Trivago replaces Santoor Sandal And Turmeric to emerge as the most advertised brand in Week 2: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest spender

Top 10 advertisers, Top 10 brands News

Digital ad industry to amount to Rs 17,000 crore by the end of 2020: DAN Digital Report 2020

Meanwhile, FMCG sector emerged as the biggest spender, contributing 30% to Rs 20,182 crore to the advertising industry

the Indian advertising industry has grown at a rate of 9.4% to Rs 68,475 crore by the end of 2019. News

LAVA urges consumers to fight against fake forwards with its latest #SendItBack campaign

The campaign is conceptualised and executed by 82.5 Communications

The campaign has been rolled out across various digital platforms including Facebook, Twitter, Instagram and Youtube. News

Facebook appoints Avinash Pant as marketing director

This is the first time Facebook India will have a marketing director

Avinash Pant, Facebook News

Sanju Menon is the new COO of Publicis Ambience and Publicis Beehive

He takes over the reins from Paritosh Srivastava, who was elevated to the role of MD, L&K Saatchi & Saatchi

In his new role, he will be responsible for driving the growth agenda. News

fbb urges consumers #WearYourPatriotism this Republic day

Sales proceeds of the scarf collection will be donated to the Indian Army

As part of the campaign, social media influencers, activists and youth will share their ways of wearing a scarf on the social media platform News

White Rivers Media bags the digital marketing mandate for English entertainment cluster of Times Network

The agency will be responsible for the social media and digital marketing for Times Network’s English GEC

The account shall be handled out of the agency’s head office in Mumbai News

Leo Burnett appoints three senior members in account management team

Ashima Mehra and Maninder Bali join as senior vice president while Sarina Baretto joins as vice president

Left to right: Ashima Mehra, Maninder Bali and Sarina Baretto News

Why Facebook’s move to introduce ads on WhatsApp is a complicated affair

The platform has over 1.5 billion users across the world and 400 million in India

With this move, the company has positioned itself as a marketing hub News

WATConsult unveils a digital brand campaign for Wacoal India

Truly Yours for #TrulyYou campaign will mark the launch of Wacoal's Autumn Winter 2019 Collection

The campaign aims to highlight how women should embrace their true selves News

ASCI comes out with guidelines to use awards and rankings in ads

The movies aim to curtail misleading claims, especially from educational institutes and healthcare services

Also, ads disclose all material facts which if suppressed or distorted would mislead the consumer by implication or omission. News

Tata AIA Life Insurance urges customers to protect the future of their families as well as the planet

The insurance company launched media campaign ‘Rakshakaran Heroes’ promoting both greenery and life insurance

In extension of the brand promise of Tata AIA, Rakshakaran Ki Reet, the TVC highlights the larger purpose that buying a term policy serves. News

WolfzHowl partners with Leap Frog Strategy for the post-digital, integrated era of brand management

Wolfzhowl specialises in creating behaviour change through brands

In 2019, 12,000 brands used TV, two Lakh brands advertised on print and the number of brands that put money on digital was over a million News

Max Life Insurance partners with PAYBACK India to drive adoption of life insurance through digital sales

Partnership will allow members of Payback to discover and purchase life insurance via digital channels

As per the partnership, Payback will act as a corporate agent for Max Life and offer life insurance policies to prospects through its digital platforms. News

INOX pays tribute to popcorn on World Popcorn Day with a digital campaign

The digital campaign included a video film, lobby displays and a series of creatives on social media

Counted amongst the top 10 multiplex chains in India, INOX Leisure Limited has 147 multiplexes and 617 screens across 68 cities News

Data is under the microscope and this is affecting all industries: Wunderman Thompson Intelligence

From complex cocktails and digital spas, to subscription insurance and scientific expeditions, “The Future 100” predicts 2020 will usher in an era that’s realistic yet imaginative

According to the report, companies are urging the consumers to look forward towards an optimistic future as unsettling political, economic and environmental times have left consumers feeling anxious News

Ola rewards its drivers with the launch of ‘Heroes of Ola’ program

‘Heroes of Ola’ program to enable Ola’s 200 million consumers to share inspiring story experiences with driver-partners

Ola has rolled out a digital film highlighting how driver-partners are real-life heroes in spite of the trials and travails that they may face in their everyday lives News

Kingfisher Ultra appoints Farhan Akhtar as the new face of the brand

Kingfisher Ultra will release a promotional film highlighting how ‘Kingfisher Ultra is the Smooth Choice’

Kingfisher Ultra has based its activations on prominent genres like fashion and music. News

Welspun takes the digital route to highlights Indian water crisis

Welspun has rolled out a digital campaign to raise awareness around the decreasing groundwater levels across the country. The digital campaign will feature digital ad banners backed by API integration which will reveal to res

Users who are in the critical ground water level zone have engaged 28% more than those users in moderate and good ground water level zone News

iProspect India bags global mandate of VFS Global

DAN’s Carat and Posterscope too will also be working on the account

The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally. News

Viacom18 and the MTV Staying Alive Foundation collaborates with partners for the launch of MTV Nishedh campaign

The 7-week mini-series is part of a 360-degree youth empowerment campaign

Viacom18 and MTV Staying Alive Foundation partner with CIFF, UNICEF, BMGF, Ashoka University, Packard Foundation and Johnson & Johnson as funders for the campaign News

Wunderman Thompson South Asia bags the creative mandate for Sugarlite

The agency will be working on positioning the brand through creative communication and content

Sugarlite is a premium sugar brand from Zydus Wellness News

Yum! appoints Merrill Pereyra as MD Pizza Hut Indian Subcontinent

Pereyra will oversee the growth and expansion of the brand’s footprint across the subcontinent countries

Yum! appoints Merrill Pereyra as MD Pizza Hut Indian Subcontinent News

Joy Personal Care empowers acid attack survivors with its latest initiative #justhireone

Joy Personal Care has initiated a nationwide employment drive to support the livelihoods of acid attack survivors

Joy Personal is planning to launch a nationwide employment drive for acid attack survivors by associating with an NGO. News

Digital ad insertions dips by 12% in 2019: TAM AdEx

Amazon Online India retained the top position despite 5% decline in digital ad insertions during 2019

Digital ad insertions News

Sunrisers Hyderabad ropes in JK Lakshmi Cement as the title sponsor

Prior to this, the cement company was the title sponsors of Rajasthan Royals for the eleventh and twelfth season

With this partnership, both the team and the company aims to rise and scale newer heights while giving their fans and customers a memorable experience. News
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