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BharatPe launches ‘De Dena Aaram Se’ campaign for postpe

The campaign will run for the October –December 2021 quarter

Realme elevates Madhav Sheth as president, international business group

In his new role, Sheth will be responsible for Realme’s overseas business operation

GM Fabrics unveils new campaign with Taproot Dentsu

The campaign comprising four TVCs taps into various moments created at home

The campaign has beautifully brought out relationships that exist at home, Gurvinder Singh, MD, GM Fabrics said

Nykaa acquires home-grown skincare brand Dot & Key

Dot & Key has recently expanded into nutraceuticals under the brand ‘IKWI’, whose products are dermatologically tested and cruelty free

The acquisition is in line with the company’s strategy to grow skincare category

Google reduces Play Store fees for subscriptions and music streaming apps

Starting January 1, 2022, Play Store fees will be slashed to 15% on subscription apps, while media apps will be eligible for a service fee of 10% from today

Google is currently facing a probe from India's antitrust body CCI over the issue of mandatory use of Google Play Store’s payment system for paid apps and in-app purchases

Wunderman Thompson South Asia appoints Shamsuddin Jasani as CEO

Jasani will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson

The appointment will come into effect on November 1.

Adidas partners with Deepika Padukone

As per the company, Padukone embodies strength and resilience like no other while also encouraging millions around the globe

adidas strengthens its focus on democratising and diversifying sport for women through inspiring personalities.

Skit appoints Ashish Gupta to its Board of Directors

With over 20 years of experience, Ashish Gupta has board experience from several successful technology companies

Ashish Gupta has started several enterprises in his career including Junglee, Tavant Technologies, Helion Ventures, and Drishti Technologies.

Realme ropes in KL Rahul as brand ambassador for smartphone category

Rahul will work closely with Realme to accelerate the growth of the category

Hero Vired becomes the official knowledge partner for LaLiga in India

The partnership will continue till the end of 2023

With the partnership, 25 select LaLiga fans will get full access to Hero Vired programs

Television ad volumes register 15% year-on-year growth in September: Report

Television channels across all languages have seen growth in ad volumes in the July-September quarter

Wunderman Thompson names Tarun Rai as executive director, strategic initiatives, APAC

Rai will report to Ewen Sturgeon, CEO, International, Wunderman Thompson

WayCool Foods appoints dentsuMB as lead communication partner for its consumer brands

The account will be handled out of the agency’s Chennai office

ACKO’s new campaign encourages new car buyers to buy insurance online

The campaign has been conceptualised by Sideways

It emphasises on huge savings that customers get when they buy from ACKO

Amazon launches the second edition of #DeliverThanks campaign

The campaign encourages customers to thank associates across its operations network by sharing messages of happiness with a creative poster on social media

The campaign is conceptualised and produced by Organic

IN10 Media’s Gubbare partners with Smile Foundation

Gubbare, Smile Foundation have joined hands for the Shiksha Na Ruke campaign

Through this partnership, the Gubbare and Smile Foundation want to provide access to education to thousands of underprivileged children

Bira 91 rolls out its first 360-degree campaign ‘Make Play with Flavors’

The campaign highlights Bira 91’s entire portfolio in seven animated films

Glamyo Health names Rajat Kapoor as brand ambassador

With this association, the brand wants to create awareness around elective surgeries

Shyam Steel launches new TVC featuring Lovlina Borgohain and Manpreet Singh

The TVC is a continuation of Shyam Steel’s ‘Maksad Toh India Ko Banana Hai’ campaign

Snapdeal launches a new campaign with Mohit Raina

Raina will be seen in various Diwali looks showcasing Snapdeal’s fashion collection

This festive season, Snapdeal is running regional campaigns and has collaborated with popular social media influencers.

Dentsu Webchutney’s Gautam Reghunath and PG Aditiya resign; plans to launch their own venture next year

Sidharth Rao to take direct charge of dentsu Webchutney from January 2022

PG Aditiya and Gautam Reghunath

Wondrlab raises $7 million in pre-series funding

Wondrlab will utilise the funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of martech platforms

Wondrlab believes the differentiated strategy of being platform-first is a great value proposition for its clients

Common stereotypes used in advertising for young unmarried women were not aspirational: Report

ASCI-Futurebrands’ GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers

Study finds that advertising needs to catch up with women.

Legends League Cricket ropes in Avishek Mazumdar as vice president, business operations

Mazumdar brings with him over 25 years of experience in various industries

Hyper Connect Asia appoints Neh Rathi as ECD

Rathi will be leading the recently expanded creative team at Hyper Connect (HC) and spearhead the future creative campaigns at the agency

Neh Rathi has worked with network agencies such as McCann, Ogilvy and Publicis

Bajaj Allianz General Insurance launches ‘Unloop the Loop’ campaign

The company has collaborated with WATConsult for the campaign

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