BrandWagon Online

Articles By BrandWagon Online

1082 Articles

Mamaearth launches #TouchofGoodness campaign for its new plant based diapers

The film focuses on a mother's desire for the best products for her child

The film has been conceptualised by Korra Worldwide

Lifestyle celebrates the many moods of Diwali in its new campaign

The campaign has been conceptualised by Wunderman Thompson South Asia

The campaign encourages people to spread the light and joy in their own way

iProspect India adds HarperCollins to its clientele

The agency will handle the paid media and SEO duties for the brand

The account was won following a multi-agency pitch

Yellophant Digital wins digital marketing mandate for Anthi

The agency aims to launch and amplify the overall digital presence of the haircare brand

The agency bagged the account following a multi-agency pitch

Ravi Malik joins NH Studioz as CEO

Meanwhile, Rohit Bohara will be joining as Digital Head while Jatin Pandit will assume the position of head, Business Operations and Productions

Rohit Bohara and Jatin Pandit will be spearheading the digital content syndication businesses across verticals.

Contract Advertising creates a series of films for Lupin’s Lupisafe Wipes

The films encourage people to use alcohol based wipes to stay safe during these times

The campaign has been launched across TV as well as social media platforms of the company

ZEE Entertainment restructures the organisation

As per the company, the restructure is in line with the ‘ZEE 4.0 Strategy’

Zeel, ZEE, ZEE restructures organisation

Glenfiddich launches its new global advertising campaign ‘Where Next?’ in India

The campaign communicates the uncertain, risk taking and challenging journey of growth

The ad drives a strong message on the necessity of embracing risk to derive meaningful growth in times of uncertainty

CARS24 launches new ad campaign ‘Duniya Boli Lagayegi’

The campaign highlights the network that CARS24 has across the country and its unique bidding system

The ad film has been conceptualised by Ogilvy

Johnson’s Baby rolls out a new campaign for Cottontouch range

The campaign has been conceptualised by DDB Mudra Group

The TVC is a cluster of sequences where a mother bonds with her baby by using the new Cottontouch range

ASCI announces Covid-19 advertising advisory

The advisory has been released following various misleading claims by advertisers around coronavirus cures and preventions

The advisory is aimed at safeguarding consumers from the plethora of misleading pandemic-related claims

Mumbai City FC ropes in PUMA as official Kit Partner

PUMA and Mumbai City FC will continue to prioritise grassroot programs and youth initiatives that will give children an early exposure into the world of football.

PUMA has a relationship with City Football Group and provides the kits for Manchester City, Melbourne City FC, Girona FC, Montevideo City Torque and Sichuan Jiuniu.

OYO Hotels & Homes ropes in Sonu Sood for its ‘Sanitised Before Your Eyes’ campaign

The campaign aims to give guests the ease of mind while booking their stays

The consumer focussed campaign has gone live across TV and digital platforms with its first ad

Zero Gravity Communications bags the digital mandate of Nimba Nature Cure

As part of this mandate, the consultancy will handle creative and content duties in social media marketing, SEO and digital PR

The centre aims to leverage the agency’s approach in shaping a brand identity with a sound recall across platforms

TAM Media Research launches CRISP to help decode consumer sentiments

The AI based dashboard will be available to the users from October 2020.


Yes Bank launches its festive campaign ‘Khushiyon ki karein Zimmedari se Tayyari’

The campaign is aimed at empowering customers with enhanced access to digital finance and e-solutions

The campaign has been conceptualised by Mullen Lintas

Kantar appoints Alexis Nasard as CEO

The appointment will go into effect on December 30, 2020.

Alexis Nasard is currently working with Bata as CEO

Instagram encourages India to ‘Do Your Thing’ on Reels

The platform has launched its first consumer campaign in India during IPL

Through a series of ads, the campaign showcases all of the AR, music and editing features that allow creators to bring alive their imagination

61% consumers expect brand innovations that enable them to stay healthy or ensure their safety: Havas Group India

59% of the consumers have started to use brands’ relationship with their employees as an evaluation parameter

The 2020 Covid edition of the study was conducted across five markets – India, Singapore, Indonesia, Philippines and South Korea

HomeLane elevates Tanuj Choudhry as co-founder and COO

He will be responsible for managing HomeLane’s overall business operations and driving the company’s long term growth strategy

Choudhry joined HomeLane in 2015 as vice president - growth

ALTBalaji acquires 17.5% stake in celebrity engagement platform Tring

As part of this transaction, ALTBalaji will be entitled to appoint one board member to represent them on the board of BD Inno Ventures Pvt Ltd

Altbalaji, Tring

Covid-19 Ads: How brands have integrated themselves into consumers’ lives

From Volvo to The North Face, here’s how brands have been communicating over the last few days

From empathy, authenticity to being relevant are some of the ways brands are communicating

Digital news entities have one year to align to the FDI: DPIIT

As per the clarification, the DPIIT states that the top management of the entity should be an Indian

As per the notice, the digital news entities will have to obtain a security clearance of all foreign personnel likely to be deployed for more than 60 days an year hired in the capacity of appointment, contract or consultancy.

I&B allows advertisements in Digital Media; also allows formulation of self regulation body

Earlier DPIIT had permitted 26% FDI in digital media through press note 4/2019

The ministry has also stated that it will consider persons with PIB accreditation to also avail CGHS benefits.

Wunderman Thompson Group retains the creative and digital mandate of AMFI

The mandate was won post a closely contested multi-agency pitch

The agency led the ‘Mutual Funds Sahi Hai’ campaign for AMFI

Sachin Talwalkar joins Havas Life Sorento as ECD

He will be responsible for driving the creative vision and strategy for Havas Life Sorento

Most recently, Talwalkar worked as a brand and creative strategist for clients and agencies in India and Europe
Income Tax Calculator, Budget 2019, How to Calculate Income Tax


Stock Market