BrandWagon MarTech Summit & Awards 2024 Highlights: Changing times, changing minds – New Outlook for faster and better ROI
Campaign Decoded: Tata Trusts’ campaign advocates awareness and screening for Cancer Detection Premium Story
Baseline Ventures signs Harmanpreet Singh, exclusive representation of India’s hockey captain and Olympic medalist
Scaler partners with Disney+ Hotstar for WTC 2023 finals The edtech startup aims to garner around 50 million cumulative impressions for the edtech’s brand film By BrandWagon OnlineUpdated: June 6, 2023 11:36 IST
Microsoft agrees to $20 million settlement over child privacy violation The order requires Microsoft to take steps to improve privacy protections for child users of its Xbox system By ReutersJune 6, 2023 10:11 IST
Google antitrust lawsuit over ad tech sent back to Texas court A group of state attorneys general led by Texas sued Google in 2020, alleging the company illegally monopolized the advertising… By BloombergJune 6, 2023 09:15 IST
Smart workers! How marketers can use generative AI to drive RoI on campaigns Premium Story Indian marketers to embrace generative AI to meet rising customer expectations, according Adobe’s Future of Digital Experiences report By Nafisa SalimJune 6, 2023 08:11 IST
Reckitt launches Dettol Climate Resilient School to celebrate World Environment Day Reckitt aims to build ‘4 Dettol Climate Resilient Schools in Chardham – Gangotri, Yamuntori, Kedarnath and Badrinath’ with climate change… By BrandWagon OnlineJune 5, 2023 19:12 IST
Chargeup launches #ChargeForChange campaign on World Environment Day The campaign is an embodiment of its commitment to the welfare of drivers and promoting sustainable mobility across India By BrandWagon OnlineJune 5, 2023 18:40 IST
MAGGI launches initiative on waste segregation The initiative is aimed at educating consumers in the right way of disposing of an empty MAGGI packet By BrandWagon OnlineJune 5, 2023 17:56 IST
McDonald’s India- North and East launches TVC Conceptualized by DDB Mudra, the TVC features a banter between a grandfather and a granddaughter By BrandWagon OnlineJune 5, 2023 17:01 IST
Publicis Worldwide India onboards Sumant Bhattacharya as EVP Strategy Bhattacharya will be reporting to Snehasis Bose, chief strategy officer at Publicis Worldwide India, L&K Saatchi &Saatchi, and Saatchi &Saatchi… By BrandWagon OnlineJune 5, 2023 16:16 IST
Tata Tea launches new TVC for its Jaago Re campaign on World Environment Day The TVC uses popular nursery rhymes as a device to make the message of fighting against climate change relatable and… By BrandWagon OnlineJune 5, 2023 15:46 IST
Kapture CX appoints Shella Seth as president of sales Prior to her stint at Kapture CX, Seth has served as CBO at Helloverify By BrandWagon OnlineJune 5, 2023 15:17 IST
Furlenco pledges to eliminate the use of one-time plastic packaging The company has implemented various initiatives to minimise its environmental impact and help promote a circular economy in the retail… By BrandWagon OnlineJune 5, 2023 14:14 IST
Roche Diabetes Care ropes in 5W1H for creative and digital mandate The agency will be handling the brand’s end-to-end creative communications for HCP, Retail, digital solutions, e-commerce, performance marketing along with… By BrandWagon OnlineJune 5, 2023 13:49 IST
LALIGA presents new strategic positioning and international branding LALIGA’s new corporate colour is coral, symbolising football’s pride, passion, energy and excitement By BrandWagon OnlineJune 5, 2023 13:15 IST
YES SECURITIES partners with WatchYourHealth to provide investment solutions to the healthcare fraternity As per the company, this collaboration aims to offer customised investment plans aligned with the financial objectives of doctors and… By BrandWagon OnlineJune 5, 2023 12:42 IST
ITC Engage launches new range of perfumes with Bag on Valve technology As per the company, this offering embodies the fragrance of the future with an eco-friendly, technology enabled propellant By BrandWagon OnlineJune 5, 2023 12:08 IST
CleverTap launches Retention Accelerator program for start-ups globally As per the company, the program is designed to provide early-stage startups free access to CleverTap’s full-stack retention platform By BrandWagon OnlineJune 5, 2023 11:32 IST
TagZ Foods onboards Shikhar Dhawan as brand ambassador The partnership between TagZ Foods and Shikhar Dhawan is set to roll out with a range of marketing and advertising… By BrandWagon OnlineJune 5, 2023 11:00 IST
‘India has offered to cut tariffs to nothing, but it’s late’: Trump calls India-US trade ties a ‘one sided disaster’
