Why the Bangla movies and entertainment industry’s fate hangs by a thread amidst the on-going protest? Premium Story
Disney Star onboards 18 sponsors for the Asia Cup 2023 The sponsors include brands such as Charged by Thums Up, Nerolac Paint+, Glow & Lovely from HUL, Surf Excel among… By BrandWagon OnlineAugust 30, 2023 14:45 IST
Legrand India launches campaign ‘India Ke All-Rounders’ The campaign film, directed by Arunima Sharma, portrays individuals from diverse backgrounds and regions, with the Allzy switch central to… By BrandWagon OnlineAugust 30, 2023 13:45 IST
Poonawalla Fincorp launches short film on Raksha Bandhan The film narrates some moments between a sibling duo and highlights the pivotal role played by the sister in fulfilling… By BrandWagon OnlineAugust 30, 2023 12:45 IST
Niyo launches campaign #SawaalHiNahi; targets students travelling abroad The campaign’s centrepiece is a video narrative that follows two students on their educational journey abroad By BrandWagon OnlineAugust 30, 2023 11:44 IST
Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ The platform has crafted several bite-sized tales and snackable videos of siblinghood as part of the campaign. By BrandWagon OnlineAugust 30, 2023 10:45 IST
Myntra launches OOH campaign #SpotItGetIt for FWD The OOH campaign is conceptualised by Ideas Farm By BrandWagon OnlineAugust 30, 2023 10:01 IST
RIL may take Campa Cola to north in national push Currently, the brand is available in Telangana, Andhra, Tamil Nadu By Viveat Susan PintoAugust 30, 2023 09:15 IST
Interview: Arnab Banerjee, MD & CEO, Ceat ‘We prefer to think of our business as B2C’ By Christina MonizAugust 30, 2023 09:09 IST
Blogger’s Park: Boon or bane? Treat AI in marketing as a co-pilot, not a backseat driver August 30, 2023 09:01 IST
On the spot: Ad positioned the humble cup of tea as social glue This campaign apart is its ingenious parallel between modern digital lingos and the everyday moments By Akanksha NagarAugust 30, 2023 08:52 IST
Sony, Disney, Viacom18 in three-way fight for Rs 4,000-cr bilateral cricket rights E-auction slated for Thursday; Amazon, Google, Zee keep out By Viveat Susan PintoAugust 30, 2023 08:31 IST
From Kama Ayurveda to T.A.C, Forest Essentials – how ayurveda skincare brands have made a mark Premium Story Revenue in the natural cosmetics market is expected to amount to $0.90 billion by the end of 2023, as per… By Yukta RajAugust 30, 2023 08:16 IST
Combonation unveils Rakshabandhan campaign Tyohaar Ki Tayyari The campaign further reveals that customers can take advantage of up to 90% off Rakhi discounts and up to 80%… By BrandWagon OnlineAugust 29, 2023 19:02 IST
UK watchdog cracks down on marketing claims by companies over false green statements British Airways said it’s working on a range of climate initiatives and prioritising reducing its emissions to net zero by… By BloombergAugust 29, 2023 18:13 IST
US Polo Assn onboards Palak Tiwari as female brand ambassador According to the company, her association with the brand embraces her style, charisma, and embodies the essence of modern fashion By BrandWagon OnlineAugust 29, 2023 17:15 IST
Centuary Mattresses onboards PV Sindhu as its brand ambassador In PV Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness… By BrandWagon OnlineAugust 29, 2023 16:28 IST
Hershey India unveils its gift pack for Rakshabandhan The brand has played on the factor of ‘How well do you know your sibling?’ By BrandWagon OnlineUpdated: August 29, 2023 15:55 IST
Tata Passenger Electric Mobility introduces new brand identity The brand identity of TATA.ev, developed with Landor & Fitch, reflects the brand platform ‘Move with Meaning’ with sustainability at… By BrandWagon OnlineAugust 29, 2023 15:00 IST
