Once a creator, now a storefront Premium Story
Flipkart’s recent partnership with Meta turns the creator into an online shopping channel.
Shedding old baggage Premium Story
VIP Industries is strengthening its e-commerce play in a category stacked with unorganised and D2C players
Ready for kick-off Premium Story
With just under a week to go for the FIFA World Cup, broadcaster Zee is pulling out all the stops…
Smoothing out the frizz Premium Story
Sunsilk’s consistent brand refresh, innovation and distribution depth have driven its turnover to over Rs 1,000 crore
Bonding with the consumer Premium Story
Fevicol’s new ‘Kursi Pe Nazar’ campaign, based on a script by late ad legend Piyush Pandey, highlights how the adhesive…
Goafest 2026 begins today in Goa, bringing together leading advertising and media industry figures to discuss AI, changing consumer behaviour…
Credibility matters more than ever Premium Story
Fake AI usage is creating new risks for legacy brands, blurring the lines between authentic communication and manufactured content
‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story
Shekhar Banerjee, president, client solutions, WPP Media South Asia talks about the firm’s rebranding strategy, its efforts in upskilling talent…
Brewing a growth story Premium Story
Affordable pricing, rurban expansion and premiumisation have made Nescafé a key business driver for Nestlé in India
Calling for a new pitch Premium Story
Experts say in-house agencies should consider redefining their value proposition, either by specialising or by collaborating with specialists
Helena Kuylenstierna, director, H&M India, talks about what its new initiatives mean for Gen Z and the brand’s growth plans…
Executive director of PVR INOX, tells what the success of Dhurandhar 2 means for the company and the industry at…
In search of relevance Premium Story
Vespa has built a niche, but it needs to move away from being a premium ‘foreign product’ to an aspirational…
Godrej Industries Group unveils a unified brand identity and growth roadmap, targeting higher scale, new listings and stronger alignment across…
Coping with bad optics: Lenskart’s handling of social media backlash offers key lessons in crisis management Premium Story
Lenskart’s grooming policy controversy highlights how delayed, defensive responses can escalate brand crises and even impact market value.
Brands are working with OTT platforms and developers to embed themselves into the content and avoid the traditional “skippable” ad…
Stepping out of the comfort zone Premium Story
Glucon-D’s recharge push hinges on balancing its legacy strengths with sharper pricing to stay competitive.
Sooryavanshi’s IPL fireworks could make him the next big breakout star for brands
