The episode also brought a bigger question back into focus for advertisers: Should CEOs double up as brand endorsers?
According to the 15th Brand Trust Report by TRA Research, Amazon has climbed 11 spots to become India’s most trusted…
The 2026 Banking 500 report by Brand Finance reveals SBI as India’s only AAA+ rated bank, ranking 16th for global…
The business case for everyday bling Premium Story
A report by the World Gold Council says listed jewellery retailers in India recorded strong revenue growth between 37% and…
Delivering at record speed: Growth in E-retail ad spends has flipped the marketing playbook Premium Story
Quick commerce alone surged by nearly 200% to reach an estimated `6,000 crore, with D2C brands shifting budgets from digital…
Meta and the Retailers Association of India (RAI) recently released a whitepaper outlining how AI, creators, short-form video and messaging…
With age-based restrictions on social media, advertisers will likely see an initial disruption, particularly in categories such as beauty, fast…
Across dining, travel and entertainment, solo consumption is no longer an oddity but a lifestyle signal.
Quick commerce set to be fastest growing channel, to reach Rs 6,000 crore
Content-driven ads will account for 70% of the market this year
The Nike-Nykaa arrangement is a reminder for global brands that India needs its own playbook Premium Story
The change comes at a time when Nike is struggling to cope with declining market share and operational and supply-side…
Martin Sorrell, founder and executive chairman of S4 Capital, talks to Christina Moniz about the need for agencies to re-examine…
U-turn triggers upturn in ad rates. For advertisers and broadcaster JioStar, the India–Pakistan showdown is less a cricket match and…
How Bajaj Chetak’s spin on its legacy has enabled its comeback in the EV two-wheeler market Premium Story
Last month, Bajaj Chetak, best known in the 1980s and 1990s as the iconic two-wheeler brand for middle-class families, launched…
Aditya Kanthy, who was appointed president & MD of Omnicom Advertising India, talks to Christina Moniz about the restructuring of…
Digital commands over half of the industry’s ad spending; will account for 70% by 2027.
Earlier this month, home services app Snabbit’s outdoor campaign across major cities like Mumbai, Bengaluru and Delhi NCR got netizens…
Rising disposable incomes, young consumers and corporate sponsorships have transformed live music into a Rs 20,800 crore opportunity.
