India’s piracy economy hits Rs 224 Billion, with 62% calling for stricter enforcement, reveals report
Google removed 5.2 billion ads in 2022; restricted over 4.3 billion ads, according to the Google Annual Ads Safety Report 2022 According to the report, the tech giant blocked 1.5 billion publisher pages in 2022, updated 29 policies for advertiser and… By BrandWagon OnlineMarch 30, 2023 17:35 IST
L&K Saatchi & Saatchi onboards Pallavi Nayak as executive vice president of strategy Nayak joins the agency from DY Works where she was senior vice president – Business Design. By BrandWagon OnlineMarch 30, 2023 16:04 IST
ITC Engage rolls out ‘Engage Suddenly’ campaign for its pocket perfumes range The campaign has been conceptualized by Ogilvy and directed by Vinil Mathew By BrandWagon OnlineMarch 30, 2023 15:23 IST
D2C men’s utility brand Arista Vault onboards Ishant Sharma as its brand ambassador The company plans to leverage his popularity to increase brand visibility, drive engagement in the Men’s luxury tech brand space By BrandWagon OnlineMarch 30, 2023 13:49 IST
Liqvd Asia’s CCO Anish Varghese resigns, agency further makes leadership changes As per the latest announcement, Saptarshi Banik has been appointed as the national director – Business and Services, while Sunil… By BrandWagon OnlineMarch 30, 2023 12:26 IST
The Advertising Club announces 54th edition of ABBY Awards The awards will be held as part of the Goafest from May 24- May 26, 2023; aims to strengthen partnership… By BrandWagon OnlineMarch 30, 2023 11:14 IST
Work That Speaks | Top 10 Ads February 2023 Brands that cut through: CaratLane, Instax, Myntra, smallcase, Coke Zero, Cadbury, Maaza, Britannia, Sprite, Nedmeds, PregaNews, Bharat Matrimony. March 30, 2023 10:00 IST
Star Health rolls out ‘Secure your Savings’ campaign to promote health insurance as an investment tool The company aims to create insurance awareness and drive deeper insurance penetration in the nation By BrandWagon OnlineMarch 29, 2023 17:42 IST
Western Digital launches ‘Backup Effortlessly’ campaign ahead of World Backup Day Through the campaign, the company aims to cover over 1500 retail stores across 25 top cities through point-of-sale-materials (POSMs) to… By BrandWagon OnlineMarch 29, 2023 16:40 IST
Star Sports brings on Ranveer Singh as brand ambassador Singh will begin his association with Star Sports as a ‘Sutradhaar’ in TATA IPL 2023 on TV bringing to life… By BrandWagon OnlineMarch 29, 2023 15:25 IST
Fantasy gaming platform TFG launches “Tukka nahi chakka maro” campaign ahead of IPL 2023 Co-founder Deepak Chahar also serves as company’s brand ambassador By BrandWagon OnlineMarch 29, 2023 14:47 IST
Women, small-town India and older age groups big on digital for their content viewing choices on OTT and TV: BCG-Meta Report 80% of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear… By BrandWagon OnlineMarch 29, 2023 13:24 IST
Hitachi pins hope on scorching summer Targets 10% market share growth By Alokananda Chakraborty March 29, 2023 12:11 IST
Shiprocket partners with eBay to provide e-commerce solutions to Indian SMEs The partnership aims to provide cost-effective, cross border shipping solutions to Indian eBay sellers by integrating ‘eBay Global Shipping’ (EGS)… By BrandWagon OnlineMarch 29, 2023 11:53 IST
Emotion-led marketing can influence purchase decisions: Aejaz Khan, CEO, Makani Creatives ‘If you want to get into the head, aim for the heart’ By Christina MonizMarch 29, 2023 10:45 IST
Blogger’s Park: Why look at the rear-view mirror? Legacy might not be sustainable for some family businesses March 29, 2023 10:31 IST
Interview: Mithila Saraf, CEO, Famous Innovations ‘From being anti-craft to being high-quality’ By Akanksha NagarMarch 29, 2023 10:21 IST
Blockchain-based fantasy cricket platform Sportiqo targets to increase its user base by 3x with its IPL launch Sportiqo aims to raise eight to ten million dollars in the next three- six months By Ritarshi BanerjeeMarch 29, 2023 09:50 IST
