In the last year, Web Engage has invested, especially in expanding operations. It has grown substantially in the Saudi and…
By examining brain activity, marketers can identify the moments and components that elicit emotional responses
Chai pe Charcha with BrandWagon Premium Story
Avlesh Singh, co-founder and CEO, WebEngage, talks to BrandWagon Online about his weekends, favourite vacation destination and more
BrandWagon Adtalk with Godrej Locks & Architectural Fittings and Systems’ Shyam Motwani Premium Story
Shyam Motwani, business head, Godrej Locks & Architectural Fittings and Systems, talks to BrandWagon Online about the dos and don’ts…
SPPL’s Avneet Singh Marwah on the importance of Blaupunkt’s licensing along with their plans to establish an offline presence Premium Story
The company’s revenue from operations grew from Rs 460.69 crore in FY22 to Rs 566.29 crore in FY23, as per…
Around 93% of media buyers are planning to include in-game advertising methods by 2025
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani Premium Story
Sumeet Bhojani, head – brand and strategic insights, Godrej & Boyce, talks to BrandWagon Online about the dos and don’ts…
Chai pe Charcha with BrandWagon Premium Story
Rubeena Singh, country manager India and MENA, AnyMind Group, talks to BrandWagon Online about her weekends, favourite vacation destination, and…
The process can lead to a 20-40% rise in marketing ROI, on account of its ability to correlate martech stacks…
Aditya Birla Capital’s Darshana Shah on the need for financial inclusion and transparency Premium Story
The company posted a 23.33% increase in total revenue from operations from Rs 22,229.91 crore in FY22 to Rs 27,415.65…
Utilisation of contextual targeting, data clean rooms, and privacy-preserving cohorts are considered equally important for shifting to the cookieless future
BrandWagon Adtalk with Schneider Electric’s Rajat Abbi Premium Story
Rajat Abbi, vice-president global marketing and chief marketing officer, Schneider Electric, talks to BrandWagon Online about the dos and don’ts…
Chai pe Charcha with BrandWagon Premium Story
Ramashrya Yadav, founder and CEO, Integrow Asset Management, talks to BrandWagon Online about his weekends, favourite vacation destination and more
“I think there has been an expansion of the agency-studio model business,” Drake specified
BrandWagon Adtalk with Godrej Appliances’ Swati Rathi Premium Story
Swati Rathi, head of marketing, Godrej Appliances, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…
Chai pe Charcha with BrandWagon Premium Story
Poulomi Roy, chief marketing officer, Joy Personal Care (RSH Global), talks to BrandWagon Online about his weekends, favourite vacation destination…
Hyper-personalisation: A double-edged sword for brands? Premium Story
69% of customers expressed their displeasure around how mobile applications are utilised to gain private data, as per Internet Society…
Chai pe Charcha with BrandWagon Premium Story
Pankaj Nawani, CEO, CarePal Secure, talks to BrandWagon Online about his weekends, favourite vacation destination and more
