Festive gifting goes premium! Brands wrap up strategy with style, personalisation, and digital delight
Cipla launches ‘Tuffies’ to promote better respiratory care in children The campaign aims to inspire children living with asthma as well as caregivers to rise above the condition and unlock… By BrandWagon OnlineMay 18, 2023 19:02 IST
Campus Activewear collaborates with Umran Malik to launch its Nitrofly range With Nitro Technology at its core, these shoes are designed to elevate the performance of active individuals alike By BrandWagon OnlineMay 18, 2023 18:09 IST
Myntra launches AI-based ‘My Stylist’ feature ahead of EORS The feature, designed in-house at Myntra, uses machine learning, computer vision algorithms to enable recommendations By BrandWagon OnlineMay 18, 2023 17:15 IST
TAM Sports: Celebrity-endorsed ad volume grew up by 6%; overall celebrity count declines for TATA IPL 16 The share of film actors and sports persons endorsed ads per channel grew by 16% and 17% respectively in IPL-16 By BrandWagon OnlineMay 18, 2023 16:32 IST
coto partners with Voxxy Media to empower women content creators Through this association with Voxxy Media, the company aims to create a virtual environment for women influencers that incentivizes and… By BrandWagon OnlineMay 18, 2023 16:02 IST
Taco Bell India launches #GetNaked digital campaign for its new offering, Naked Veggie Taco The campaign aims to urge consumers to substitute the traditionally boxed pizza and fried chicken offerings with naked veggie and… By BrandWagon OnlineMay 18, 2023 15:04 IST
Zomato and Sociowash executes influencer video-led campaign The campaign saw the participation of actors and influencers including Jim Sarbh, Mithila Palkar, Mallika Dua, Danish Sait, Ankush Bahuguna,… By BrandWagon OnlineMay 18, 2023 14:12 IST
Mindshare India wins media mandate for Maruti Suzuki With a focus on innovative strategies and technology-driven solutions, Mindshare aims to co-create innovative solutions for Maruti Suzuki’s growth By BrandWagon OnlineMay 18, 2023 13:30 IST
India e-tailing reached $60 billion GMV in FY23 with 22% annual growth: Redseer report As per the report, the growth pattern in FY23 is different wherein the ‘regular shoppers’ i.e., the monthly user base… By BrandWagon OnlineUpdated: May 18, 2023 12:49 IST
Havas Media Group India elevates its senior leadership team The agency has promoted Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi to new roles By BrandWagon OnlineMay 18, 2023 11:44 IST
JK Lakshmi Cement launches campaign ‘Adoption’ As per the company, the intention is to bring a difference to the world for the better By BrandWagon OnlineMay 18, 2023 10:59 IST
Netflix ad tier reaches approximately 5 million monthly active users Netflix made its first presentation to advertisers at the annual ritual known as the upfronts, where networks aim to lock… By ReutersMay 18, 2023 10:15 IST
Lotus Organics+ releases campaign with brand ambassador Dia Mirza Dia will appear in a digital campaign that will run across social media and OTT platforms By BrandWagon OnlineUpdated: May 18, 2023 10:08 IST
TCL ups its marketing spend by five percent this fiscal; ad-spend account for 10% of its total revenue Premium Story Traditional media accounts for 40% the marketing spend while rest 60% will be spend on digital By Yukta RajUpdated: May 18, 2023 10:52 IST
Goibibo launches campaign #SabkaYaarDegaHazaar The campaign’s digital film features social media stars Prajakta Kohli, Vihan Samat, and Sanjana Sarathy By BrandWagon OnlineUpdated: May 17, 2023 19:24 IST
Bobble AI elevates Kaushik Parashar as chief product officer The company has also appointed Satyajit Deb Roy as revenue head- advertising and marketing By BrandWagon OnlineMay 17, 2023 18:15 IST
ASCI report highlights EdTech industry’s exemplary self-regulation standards Out of 8,951 complaints made to ASCI in 2022-23, EdTech accounted for just 2.7 percent of the complaints. By BrandWagon OnlineMay 17, 2023 17:32 IST
Data Security Council of India appoints Pramod Bhasin as chairman According to the company, the newly appointed leadership aims to make cybersecurity a cornerstone of the new era of digitization By BrandWagon OnlineMay 17, 2023 16:45 IST
‘My monthly income is Rs 10,000,’ says UP trader who got Rs 141 cr I-T notice linked to 6 Delhi firms
