Odgers Berndtson’s Prasad Medury and Kaushik DasGupta on media recruitment trends and India expansion plans Premium Story
Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report
Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities
Titan expands IRTH branded bags with new retail outlets, aiming for Rs 600 crore topline by 2027 Premium Story
Welspun group eyes Rs 1 lakh crore revenue boost with growth in home textiles, infrastructure, and green energy Premium Story
Bitget partners with LALIGA as official crypto partner, expanding into Eastern, Southeast Asia, and Latin America markets
Blissclub launches campaign ‘Move Uninterrupted’; urges women to embrace uninterrupted freedom to move
While the rate of growth is not 30% anymore, it neither is three percent, says Shailesh and Rajesh of ManageEngine, ZohoCorp
PUMA collaborates with Orangutan as official kit partner The two brands aim to spread the word that esports athletes deserve the same recognition as traditional athletes By BrandWagon OnlineMay 25, 2023 11:01 IST
ChatGPT-powered feature to guide shoppers on Myntra The tool saves users from carrying out multiple searches for products they are looking for By Sameer Ranjan BakshiMay 25, 2023 10:05 IST
Goafest 2023: How brand and agency relationship has evolved in a post-pandemic era Brands now focus on both short term and long-term goals and agency partners need to understand this By Yukta RajUpdated: May 25, 2023 11:41 IST
Goafest 2023: EssenceMediaCom bags the Grand Prix for Innovative Use of Out-of-Home at this year’s Media ABBY EssenceMediaCom won the maximum number of metals at 20 followed by Mindshare at 18 By Nafisa SalimUpdated: May 24, 2023 21:46 IST
Goafest 2023: The on-going tussle between technology and creativity and redefining boundaries It is imperative to evolve with time, hence not only is it important break the ‘Berlin Wall’ of structures, also… By Nafisa SalimMay 24, 2023 19:16 IST
Ultimate Table Tennis announces Viacom18 as exclusive media partner UTT has witnessed the emergence of talents such as Sathiyan Gnanasekaran, Manav Thakkar, Sutirtha Mukherjee and Manika Batra By BrandWagon OnlineUpdated: May 24, 2023 17:43 IST
Superdry launches campaign with brand ambassador Kartik Aryan The collection takes inspiration from both the seventies and Y2K era to offer a trend-led range of denim that caters… By BrandWagon OnlineMay 24, 2023 16:11 IST
Larah Opalware by Borosil unveils a new brand identity The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives By BrandWagon OnlineMay 24, 2023 15:07 IST
65% of people want brands to wow them with advertising: Wunderman Thompson 49% of respondents said they are more likely to buy from brands that bring them a sense of joy, or… By BrandWagon OnlineMay 24, 2023 14:11 IST
Amazon Prime launches campaign ‘Sach Mein Too Much’ Media Monks and Ogilvy were the creative partners for the campaign #SachMeinTooMuch By BrandWagon OnlineMay 24, 2023 13:03 IST
Google to launch new AI tools for advertisers, marketers Advertisers will be able to use AI-powered chat products for text and images as they create their ads By BloombergMay 24, 2023 12:07 IST
Porter onboards Interbrand to strengthen brand strategy and positioning The agency was roped in to help the brand revisit and elevate its employer value proposition and associate value proposition By BrandWagon OnlineMay 24, 2023 11:15 IST
On the Spot: With Venugopal Ganganna, CEO, Langoor By promoting environmentally friendly practices such as recycling and reducing energy consumption, the campaign resonates with consumers who prioritise sustainability By Akanksha NagarMay 24, 2023 10:05 IST
Interview: Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull ‘E-commerce, D2C already contribute 20% to our sales’ By Akanksha NagarMay 24, 2023 09:35 IST
The future is conversational Conversational commerce mirrors in-store experience May 24, 2023 09:07 IST
To meme or not to meme! Does meme marketing serve a purpose Premium Story To discover popular memes and trends, brands routinely browse social media platforms, internet forums, and meme-sharing websites. By Yukta RajMay 24, 2023 08:17 IST
Dish TV India Limited proposes Manoj Dobhal as the CEO-designate The proposed succession is a result of Anil Dua’s submission to relieve him from his current responsibilities as the CEO… By BrandWagon OnlineMay 23, 2023 19:41 IST
Vedanta Sesa Goa launches campaign #SesaAgainstPlasticPollution The campaign will feature a variety of activities, including a social media campaign to raise awareness about the impact of… By BrandWagon OnlineMay 23, 2023 19:05 IST
‘United in strengthening’: Putin backs BRICS to counter western economic influence ahead of SCO Summit
