Collective Artists Network expands to Dubai, aims to strengthen ties between Indian talent and Middle Eastern brands
Print ad space grows by 5% in H1 2024: auto and education sectors drive growth, TAM AdEx report reveals
India’s wedding industry booms: 3.5 million marriages to drive over ₹4.25 lakh crore spending this season
HUL weighs future of Kwality Wall’s amid rising competition in India’s evolving ice-cream market Premium Story
Titan expands IRTH branded bags with new retail outlets, aiming for Rs 600 crore topline by 2027 Premium Story
Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories Premium Story
Only 16% of Indian consumers aware of DPDP Act, 44% willing to pay more for data protection, reveals PwC Survey
Myntra ropes in Shah Rukh Khan as the face of ‘End of Reason Sale’ The brand campaign will be amplified extensively via multimedia channels leading up to and during EORS-18 By BrandWagon OnlineMay 26, 2023 12:43 IST
KRAFTON launches esports channel for India The KRAFTON INDIA ESPORTS YouTube Channel and Instagram page will serve as a hub for all esports enthusiasts, offering content,… By BrandWagon OnlineMay 26, 2023 11:29 IST
Tim Hortons, Starbucks set for a faceoff The Mumbai outlet of Tim Hortons is vying for customers on the same street as its nearest competitor, Starbucks By Viveat Susan PintoMay 26, 2023 10:23 IST
Scripting a comeback Can multiplex chains overcome the OTT onslaught? By Christina MonizUpdated: May 26, 2023 10:10 IST
Goafest 2023: Influencers’ role in brand building – the pros and cons As influencers lose credibility it is important for brands to create alternate route of channel of communication By Yukta RajMay 26, 2023 09:01 IST
Goafest 2023: The future of connected devices and cross-channel measurement In India, there are 223 million browsers, 619 million mobile devices and 22.1 million connected televisions. By Nafisa SalimMay 26, 2023 08:32 IST
As online gaming companies top ASCI violations list are these worrisome signs Premium Story The Ministry of Information and Broadcast had issued numerous advisories to caution against advertising or using promotional content for betting… By Saptak BardhanMay 26, 2023 08:01 IST
ZEEL won Broadcaster of the Year Award; FCB Group India won Direct Specialist Agency of the Year Cog Culture bagged Design Specialist Agency of the Year while FCB Group India won Direct Specialist Agency of the Year By BrandWagon OnlineMay 25, 2023 22:13 IST
GoaFest 2023: Leo Burnett wins the second Grand Prix in Digital Specialist; FCB Group India and Enormous shares the third place Mindshare won the Mobile Specialist Agency of the Year award as well as the Technology Specialist Agency of the Year By BrandWagon OnlineMay 25, 2023 22:00 IST
Radisson Hotel Group launches ‘Skip to Rewards’ campaign The ‘Skip to Rewards’ campaign features relatable situations which illustrate the challenges many customers face with traditional loyalty programs By BrandWagon OnlineMay 25, 2023 17:23 IST
Reliance Consumer Products Limited acquires 51% controlling stake in Lotus Chocolate Company Limited RCPL also subscribed to non-cumulative redeemable preference shares of LOTUS for an aggregate consideration of Rs. 25 crore By BrandWagon OnlineMay 25, 2023 16:51 IST
mSix&Partners wins integrated media mandate for Dr. Reddy’s OTC business The mandate will focus on crafting detailed micro-marketing solutions with a clear focus on the regionalization story for Reblanz ORS… By BrandWagon OnlineMay 25, 2023 16:05 IST
realme announces Shah Rukh Khan as the brand ambassador The announcement comes at a time as realme prepares to launch its flagship smartphone series, the realme 11 Pro Series… By BrandWagon OnlineMay 25, 2023 15:01 IST
Poker Sports League announces JioCinema as official streaming partner The association also paves the way for brand partnerships for PSL 2023, with the promise of high visibility given the… By BrandWagon OnlineMay 25, 2023 14:07 IST
Breaking News: IAMAI appoints Harsh Jain as chairman from 2023-2025 Rajesh Magow, co-founder and group CEO, MakeMyTrip, and Satyan Ganjwani, vice chairman, Times Internet, have been elected the vice chairman… By BrandWagon OnlineMay 25, 2023 13:22 IST
PlayerzPot promotes Mihir Sanchala to CTO Mihir introduced innovative changes, reducing the time to introduce new sports and achieving three times company growth By BrandWagon OnlineMay 25, 2023 13:03 IST
Tata Salt launches ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’ campaign The campaign emphasizes the role of normal mental growth in children and highlights the significance of providing them with adequate… By BrandWagon OnlineMay 25, 2023 11:51 IST
PUMA collaborates with Orangutan as official kit partner The two brands aim to spread the word that esports athletes deserve the same recognition as traditional athletes By BrandWagon OnlineMay 25, 2023 11:01 IST
‘I stop breathing while asleep’: Singer Amaal Mallik opens up about struggling with sleep apnea on Bigg Boss 19
