Shinmin Bali | April 17, 2018 5:31 PM
Closer home, NDTV began an initial experiment with mobile journalism about two years ago. Asim Warsi, SVP — mobile business, Samsung India, provides that the company and NDTV signed an agreement in 2017 wherein it provided Galaxy S8+ smartphones to the news organisation for the purpose of filming/recording of news and other programme/content.
Mobile phones have enriched prospects for journalists to report from the field.
Meghna Sharma | April 17, 2018 5:17 PM
To mark the occasion, Blue Star will also roll out a new corporate campaign around the thought, Change your World.
‘I’m currently reading The End of Power by Moises Naim’: Vinit Karnik, Business Head, ESP PropertiesMeghna Sharma | April 17, 2018 1:36 PM
I do hope to catch one of the expeditions to Antarctica next year.
Once upon a time, in the galaxy we live in, we had a device called voice recorder — used when we were unable to take notes. A one-way memory device which reduced gaps between hearing and writing, because we often speak about four times faster than we type/write.
Ankita Rai | April 17, 2018 5:26 PM
We want to have fun with our fans. We love many of our old Nokia phones and so do our fans. So every now and then, we take something special from the past — the classic design — and make it fresh and modern with the latest technology.
Ankita Rai | April 17, 2018 5:36 PM
Emotional With the latest Frooti campaign, the brand further builds resonance for #TheFrootiLife in line with the past campaign’s narrative.
Ankita Rai | April 9, 2018 10:44 PM
Issues like digital ad fraud or viewability miscalculations can be handled with closer ties to analytics, performance monitoring and third party verification.
FE Bureau | April 9, 2018 10:41 PM
Buying digital advertising is more complex and features many more links in the transactional chain than the (traditional) model it is rapidly replacing.
Shinmin Bali | April 9, 2018 10:35 PM
After cultivating its consumer base largely offline, aLL has rolled out a campaign to gather attention towards its online presence. Does it work?
FE Bureau | April 9, 2018 10:31 PM
India brings with it a large audience keen to consume news across various platforms. Are news broadcasters taking care of hygiene issues while aiming for a multi-platform approach?
“I genuinely can never get over Sholay’: Sneha Rajani, Deputy President & Head, Sony Pictures Networks ProductionsMeghna Sharma | April 9, 2018 10:28 PM
In TV series, I can watch The Thorn Birds over and over again owing to my penchant for unrequited love stories, she said.
‘We want 50% stores in tier I and the other half, in tier II’: Janne Einola, CEO & Country Head, H&M IndiaMeghna Sharma | April 10, 2018 1:46 PM
Swedish fashion retailer H&M might be facing inventory issues in the US currently, but in India, the brand seems to be doing fine.
FE Bureau | April 9, 2018 10:20 PM
Publicis Media has launched Commerce as its global practice dedicated to spearheading a comprehensive capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising.
Meghna Sharma and Shinmin Bali | April 9, 2018 10:16 PM
When news of the Facebook-Cambridge Analytica data leak broke, users of the platform knew they had been ‘sold’ as a product. Brands knew they could be caught in the cross fire.
FE Bureau | April 9, 2018 10:13 PM
It just amazes me how new cars from Audi can excite me time and time again, he said.
Meghna Sharma | April 2, 2018 11:08 PM
India, which has traditionally been more enthusiastic about food than fitness, is slowly but increasingly adopting wearable fitness bands to stay in shape. What is the potential for this market?
FE Bureau | April 3, 2018 6:14 PM
Indian consumers have finally moved beyond exploration and are now questioning the utility of wearable devices in their lives.
Ankita Rai | April 3, 2018 11:21 AM
Will the repackaged 11th season, promising higher reach, translate into bigger returns for Star India and advertisers?
FE Bureau | April 2, 2018 10:49 PM
Gen Z and millennials interact more through phones and apps than in real life. What does this entail for brands?
‘Digital is as measurable as you set it up to be’: Joanna Catalano, CEO — APAC, iProspect, Dentsu Aegis NetworkShinmin Bali | April 2, 2018 10:42 PM
As the digital ecosystem becomes more sophisticated, agencies of all shapes, sizes and specialisations have newer fields to play in, having to upgrade their offerings bearing in mind the changing market dynamics.
Shinmin Bali | April 2, 2018 10:36 PM
I am currently reading Odd visions and Bizarre Sights by Simon Bond, he said.
Shinmin Bali | April 2, 2018 10:30 PM
Being the first major advertiser in the smart speaker category in India, Amazon goes with the now familiar tone it has cultivated over the years for its maiden ad for Echo.
FE Bureau | April 2, 2018 10:22 PM
P&G’s agency for Old Spice gave a new twist to generate conversations while also spreading its fragrance.
FE Bureau | April 2, 2018 10:17 PM
Spotify has over 71 million paying subscribers but about two million people are accessing its premium service for free, as on March 21, 2018.
FE Bureau | April 2, 2018 10:13 PM
Charles Phillip Lazarus, founder of Toys “R” Us passed away on March 22 due to respiratory failure. He was 94. The news comes right after the global toy seller announced that it will start liquidating its stores in the US, which would mean about 30,000 of its employees losing jobs. The company had filed for […]
FE Bureau | April 2, 2018 10:08 PM
Facebook’s decision to ban Cambridge Analytica, after the political consulting and marketing firm accessed and used data of 50 million FB users for political gains without permission, led to a call for regulation of social media companies.
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