Brand Wagon

Flipkart, Amazon get fashion conscious

Can the fast growing fashion category be as lucrative as mobile phones for e-commerce players?

Fashion retail: Bagful of similarities

How do handbag brands hope to stand out despite similar looking ads and communication strategies?

In The News

Zee Network’s Deepak Rajyadhakshya has joined as head of Colors Marathi and Raj Kannan as head of programming for Colors Tamil.

Around the World

Disney+ will showcase the studio’s past titles and original series, including new content from the Marvel and Star Wars franchises.

lnterview: ‘Croma stores see 50% repeat customers on average’, says Avijit Mitra, CEO Croma

Tata Group’s consumer electronics retail chain Croma is in expansion mode.

Bloggers Park: Why customers are angry with big brands?

Are brands setting unrealistic expectations or is the Indian customer getting angrier?

After Hours: Anupam Bokey VP, Marketing (CMO), RP – Sanjiv Goenka Group FMCG Business

Understanding the branding and marketing ecosystem is one of his personal passion points, he says.

Take 5: Interview with Azhar Iqbal founder of Inshorts


E-commerce: The festive sale cacophony

To publicise the sale, Amazon had a festival band generate buzz on ground, at metro stations and airports, and with its partnership with Sony Music, the company held a 90-minute digital music concert.

Eveready: charting out a new course

In the last seven-eight years, batteries as a category has been growing at a CAGR of 2-3% (volume). Today, remote controls are the biggest consumers of batteries in India.

Advertising, F&B are key growth verticals: Alok Tandon, CEO, INOX Leisure

With approximately 11% market share in domestic box office collections, INOX Leisure (INOL) is looking at both organic and inorganic growth to expand its operations.

Why businesses should focus on actionable metrics rather than vanity metrics on social media

Modern-day marketers will vouch that the most valuable brand-buyer relations are built on loyalty and patronage by subscribers.

Review Corner: Diwali Ads from Coca Cola, Nokia, Haier,, Croma

A Review Corner of Diwali Ads from Coca Cola, Nokia, Haier,, Croma.

Fintech: The rise of digital lending

What’s spurring the growth of fintech start-ups in India and will the possible entry of Google and WhatsApp in the lending space pose a threat to existing players?

Hyundai Santro Review: More fluidic, more modern – all you should know about this new car

The Santro was not just a tallboy design; it had a tall stature. Is the new Santro as path-breaking a product ?

SBI aims to be the preferred bank for urban youth: Dinesh Menon, Chief Marketing Officer

State Bank of India is striving to become the bank of choice among the youth. Its sprightly campaign, replete with a rap and catchy tunes, to promote its YONO app was a step in that direction.

Uniting retail: Why online versus offline debate must end

The growth of online retail is blamed for the closed shopfronts on American and European streets and dead malls in India and China.

After Hours: Daniel Mazon, VC and MD Philips India

A peek into the personal life of Daniel Mazon, VC and MD Philips India

Putting their best foot forward

From donning new identities to launching athleisure and premium offerings, legacy footwear brands are stepping up their game.

In The News

Zee launches Malayalam GEC Zee Keralam is the network’s fifth channel in the South. The channel’s programming line-up includes seven fiction shows and three non-fiction shows, apart from movies. I

Pepperfry: Drawing in young shoppers

With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.

What’s next for OnePlus after dethroning Apple as India’s number one premium smartphone brand

According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.

After Hours: Swati Jain, Marketing Director, Avon

One of the best things about working in a beauty company is that you are the first one to know about the fashion and beauty trends, she says.

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