Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

After Hours with Rikant Pittie, CEO & Co-Founder, EaseMyTrip Premium Story

Brand Wagon

Wendy’s India Mounts 200 Crore Revival Strategy With Rebel Foods Leading the QSR Turnaround

Second time lucky? Premium Story

Amul Hits Historic Rs 1 Lakh Crore Turnover Mark as India’s Longest-Running Social Commentator Turns 80

Amul: Master of moment marketing Premium Story

SEBI Proposed Common Advertisement Code: A Comprehensive Overhaul for Finfluencers, AI Avatars, and Financial Entities

Shifting the gatekeeper role Premium Story

Looking for the sweet spot Premium Story

The Common Measurement Currency

Taking out the fizz Premium Story

Betting big on reality Premium Story

After hours with Utkarsh Kawatra, co-founder & CEO of myHQ Premium Story

Waiting for the green flag Premium Story

‘Public listing has helped us retain both clients & talent,’ Q&A with Shekar Swamy, MD, R K SWAMY Premium Story

When skincare gets a glow-up Premium Story

Eyes on the goal

After hours with Anil Kumar, Founder and CEO, Redseer Strategy Consultants

Speeding on the EV highway Premium Story

‘Original thinking is now the most valuable currency in advertising’: Q&A with Dhruv Sachdeva, founder & chief creative officer, Humour Me Premium Story

India’s Cannes collapse sparks ad industry’s soul searching

Brands race to crack the AI discovery code

Advertising

The premium paradox

Affle acquires AdColony assets from DT to boost AI-led consumer platform growth

Rethink keyword advertising after the Google verdict

Marketing

AI-powered branding: The next big shift in marketing strategy

Rewriting the marketing playbook Premium Story

Media

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

Gaming

The exterior architectural facade of a luxury casino resort vessel illuminated with colorful neon lights docking at an offshore entertainment pier.

Delta Corp Bulk Deal: 21.45 lakh shares sold at Rs 66.81

Gaming levels up in India – market set to cross $9.2 billion before 2030

Tencent returns to India with Rs 10 crore gaming push

Digital Marketing

Agentic AI: Marketing’s new brain

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

India's Cannes Lions 2026 Campaign Stalls at 5 Metals as Experts Urge Shift from Execution AI to Deep-Tech Insight

Metal-less day for India’s Cannes Lions campaign

While India’s shortlist tally crawled to 24 on Day 3 of the 2026 Cannes Lions, its metal haul remained frozen…

June 25, 2026 01:04 IST

Ogilvy and VML Lead the Pack as Kantar Unveils India’s Most Creative and Effective Ad Campaigns of 2026

Ogilvy, HUL dominate Kantar’s most effective ads of 2025

Awards are based on consumer testing of over 1,500 Indian ads rooted in local culture and storytelling

June 24, 2026 17:37 IST

Cannes Lions 2026: India Secures Record Jury Chairs Despite Sharp Decline in Award Entries

Jury members from India now Cannes Lion regular

Slug: Global confidence rising in country’s creative leadership .

Updated: June 24, 2026 17:58 IST

Slow start for India at Cannes Lions 2026

The jury process this year has seen more rigorous evaluations with fewer shortlists and awards for India

Updated: June 23, 2026 13:03 IST

The age of intelligent sameness

AI made smart content easy for every marketer but messed up brand differentiation

Updated: June 23, 2026 05:53 IST

The GEO Cool Down: Why Major Air Conditioner Brands are Skipping IPL Slots for Generative AI Search

The cool operators Premium Story

Getting their brands woven into the AI-generated responses is a key task for AC brands this season

June 22, 2026 01:07 IST

How Vaseline Cracked the ₹1,000 Crore Club by Rewriting its Winter Playbook

Giving legacy a facelift Premium Story

A social-first strategy and expansion beyond winter skincare have helped Vaseline in reaching the Rs 1,000-crore mark

June 22, 2026 01:06 IST

Testing times Premium Story

Horlicks is pulling out all the stops as consumer preferences change and growth slows down

June 18, 2026 23:29 IST

‘Unite around outcomes, not organisation structures’ Q&A with Omnicom Advertising, Rohan Mehta

Rohan Mehta from Omnicom Advertising India tells FE about what makes the job of team integration in a volatile market so…

Updated: June 17, 2026 12:27 IST

Once a creator, now a storefront Premium Story

Flipkart’s recent partnership with Meta turns the creator into an online shopping channel.

Updated: June 17, 2026 08:31 IST

India’s D2C sector is shifting from rapid expansion to sustainable growth as brands focus on profitability, omnichannel presence and reducing dependence on digital platforms.

India’s great consumer brand creation cycle

India’s direct-to-consumer (D2C) sector is entering a new phase as investors shift focus from rapid growth to profitability, cash generation…

June 16, 2026 12:50 IST

The 2 AM Paradox: Decoding the Uniquely Indian Obsession with the FIFA World Cup

Not one story. Thousands Premium Story

India may not be at the World Cup, but its fans will be. For brands, the challenge is to understand…

June 11, 2026 23:28 IST

Blogger’s park: Building brands that outlive trends

For brands seeking sustainable growth, chasing every market trend can result in risky missteps.

Updated: June 11, 2026 23:36 IST

VIP Industries Overhauls Legacy Brands and Supply Chain to Counter D2C Luggage Rivals

Shedding old baggage Premium Story

VIP Industries is strengthening its e-commerce play in a category stacked with unorganised and D2C players

June 11, 2026 22:02 IST

Exclusive: ‘A planner would be the first person to thank AI for coming into his life’ Q&A with Aman Lakhani Premium Story

The advertising media industry is evolving with AI-driven hyper-personalisation, programmatic buying, and digital-first strategies, reshaping media planners’ roles and client…

June 10, 2026 05:11 IST

Zee Enters India's Sports Market with 8-Year FIFA Deal; Launches Unite8 Sports Portfolio to Air 2026 World Cup

Ready for kick-off Premium Story

With just under a week to go for the FIFA World Cup, broadcaster Zee is pulling out all the stops…

June 4, 2026 22:06 IST

AI is misrepresenting India’s most regulated financial brands Premium Story

Sixty-eight percent of regulated brands do not appear in the AI answers being given to their own customers, investors, and…

Updated: June 3, 2026 14:40 IST

Exclusive: ‘We are competition-aware, not competition-obsessed’ Q&A with Prabhjeet Singh, President Uber India Premium Story

Prabhjeet Singh, president, India & South Asia, Uber, talks about Uber’s recent investment of Rs 3,000 crore in India and…

June 3, 2026 06:48 IST

Next »