Brand Wagon

Landing troubles: Uncertainty looms post TDSAT’s landing page judgement

The landing page, also known as the barker channel, is a form of digital signage that one sees when the TV set is switched on. TRAI’s earlier directive was meant to “protect the interest of service providers, consumers and ensure the orderly growth of
Industry News

After Hours: How Max Life Insurance’s Aalok Bhan unwinds after hectic work hours

Being in the life insurance industry, I get to deal with real problems that customers face. This encourages me to find solutions to serve them better while feeling a sense of satisfaction, said Aalok

Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance News

Channelising social chatter: What is the potential of social media listening and analytics?

With the help of detailed social listening reports, the company concluded that people were not really happy with the seat style of its recently launched car.

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. News

In The News

Havas Group India has appointed Shivaji Dasgupta as chief strategy officer, effective immediately.

Dell, Havas Group, Nielsen, Sunita Uchil, ZEEL, Nirmalya Sen,  The Rethink Company, Tiger Shroff, G-Shock News

With digital emerging as a distribution channel, does TV stand to lose?

With digital emerging as a distribution channel for movies, does TV stand to lose?

Amazon Prime Video, Amazon Prime Video library, Netflix, Sony Pictures Networks, Bollywood films,  OTT platforms News

How advertisers are leveraging the movie screen

Advertisers see greater ROI from brand integrations within movies

Bahubali 2: The Conclusion, Bahubali Tiger biscuits, ICICI Bank, Alkem Laboratories, ESP Properties, Amazon Sellers News

How new-age technology based developments will reshape retail industry

Blockchain is by far the most disruptive technology that can be adapted to redefine customer experience by focussing on areas where the customer interacts with the product or service, such as to incen

retail industry, new-age technology, Big Data, machine learning, AI, 3D live experience, real time ERP system, RFID tags News

Take 5: Ashish Mishra, Managing Director, Interbrand India

The Collected Poems by Sylvia Plath. Have always loved her poems for their intensity. After this, I will pick up the social sensation Rupi Kaur’s book

Take 5, Ashish Mishra, Managing Director, Interbrand India News

Around the world: Amazon to open pop-up shops in the UK

The e-commerce giant is expected to open 10 pop-up shops selling everything from food and drinks, to electronics, beauty products and homewares.

Industry News

TRAI’s new tariff order is impacting Hindi GECs: Here’s why

A look at how TRAI’s new tariff order is impacting Hindi GECs

free hindi channels, free hindi channels,on DTH, TRAI tariff, Hindi GECs News

Hyundai Venue: The era of connected cars begins in India

The smartphone has made our lives more efficient, and the Venue does the same on four wheels. There is no doubt it’s a path-breaking SUV, but the features that set the Venue apart (from every other

hyundai venue, hyundai venue review, hyundai venue test drive, hyundai venue interior News

Indian mobile brands are struggling to stay afloat

Weighed down by the influx of international players and dwindling sales, Indian mobile brands are struggling to stay afloat

Indian smartphone brands, intex, lava, micromax, karbonn, smartphones in india, News

RedBus CEO says bus travel isn’t preferred in North, East markets

Prakash Sangam in conversation with Sonam Sain.

travel tourism News

CNN to scale down London operations

CNN is expected to make substantial cuts to its London-based TV news operation, resulting in at least a dozen job losses.

cnn, london News

After hours: Abhishek Ganguly, MD, Puma India

Weekends are full of sports and more sports, he says.

Abhishek Ganguly, puma india News

Playing fair: Bringing in transparency in digital media trading

Marketers are increasingly facing a challenge with financial transparency when it comes to digital advertising.

transparency, digital media News

Tanishq, Bournvita, Shoppers Stop: How adds are faring on screen

Although the tagline is Looking Good and Loving It, we doubt the consumer will sing along, given the mediocrity.

Industry News

Online lingerie players driving sales through omnichannel approach. But at what cost?

It plans to have 60 stores by FY20, and is present in 800 multi-brand outlets such as Shoppers Stop.

Lifestyle News

In India, we expect growth in both OTT and Linear TV, says BBC Studios’ Myleeta Aga

On linear television, Khatra Khatra Khatra is on air on Colors. That apart, there are other shows in the early stages of production.

Lifestyle News

Take 5 Interview : Umang Bedi, President, Dailyhunt

Everest Base Camp. I have wanted to go there for some time. I think there is something magical about mountains.

Industry News

Blogger’s park: The mannequin makeover

Mannequins are now an integral part of branding and visual merchandising.

Industry News

In the news: Sanjiv Puri is the new chairman of ITC

In his 33-year-long tenure at ITC, Puri has held various responsibilities across different verticals of the company, including the FMCG businesses and the tobacco division.

Sanjiv Puri is the new chairman of ITC,  BARC, MullenLowe Lintas, Wavemaker India, YouTube,  Harish Narayanan, Myntra  News

Will media tie-ups with Netflix and Nat Geo give OnePlus a shot in the arm?

According to Sumit Saxena, co-founder, Pixights Consulting, OnePlus’s tie-up with Netflix is a “glorified sponsorship”, but there is also a synergy between the two because a lot of OTT consumpti

Netflix, Nat Geo, OnePlus, National Geographic magazine, OnePlus 7, OnePlus 7 Pro , OnePlus 6T McLaren Edition, marketing News

Netflix, Amazon Prime, Disney+: The problem of plenty in the OTT space in Indian market

What does the entry of large global players in the OTT space mean for the Indian market?

Netflix, Amazon Prime, Disney+, OTT space, Indian market, OTT space in Indian market,  Walt Disney, OTT services News
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