Page 2 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

Why brands pick on each other Premium Story

Brand Wagon

OpenAI Launches ChatGPT Ads in India, but High Costs and Meta-Google Dominance Pose Hurdles

Another David takes on the Goliaths Premium Story

Waiting for takeoff Premium Story

India’s Festive Ad Spends to Hit Rs 66,000 Crore with 10% Growth Driven by Digital and CTV

Bringing back the festive sparkle Premium Story

Martin Sorrell, founder and executive chairman, S4 Capital.

‘Ultimately, all spending will become digital in some way, shape or form’: S4 Capital founder

Blogger’s Park: Read between the lines

‘If (brands) don’t use the new methods, they get taken apart’: Martin Sorrell, founder and executive chairman, S4 Capital

Changing the game Premium Story

Lifebuoy: In step with the times Premium Story

Picking up on the vibes Premium Story

Giving legacy new wheels: Bajaj Pulsar revs up for its next phase of growth

After Hours with Kunal Sharma Premium Story

Camel: Facing the test of time Premium Story

Looking at the bigger picture Premium Story

Hygiene as competitive advantage Premium Story

Quick commerce players roll out premium food, grocery sub-brands in search of profits Premium Story

Cinthol: Soap to skin care Premium Story

From real to reel Premium Story

Advertising

The premium paradox

Affle acquires AdColony assets from DT to boost AI-led consumer platform growth

Rethink keyword advertising after the Google verdict

Marketing

Rewriting the marketing playbook Premium Story

OFF/BEAT karta kya hai? Aman Gupta turns curiosity into a marketing campaign

Media

A professional dual-monitor setup displaying technical analysis candlestick charts, MACD indicators, and moving averages for the Nifty Pharma and Metal indices on a financial trading desk.

Monday Watchlist: Nifty volatility persists as pharma and metal indices flash short-term reversal signals

‘Focus on brand building pays off during times of crisis’: Shekhar Banerjee, president, client solutions, WPP Media South Asia Premium Story

‘Multiple measurement currencies create chaos, need single source of truth’: Karthik Rao, CEO of Nielsen

Gaming

Grandstand to game screen: How live sport & gaming are becoming one connected ecosystem

Delta Corp Bulk Deal: 21.45 lakh shares sold at Rs 66.81

Gaming levels up in India – market set to cross $9.2 billion before 2030

Digital Marketing

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Martech

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

Sony Pictures Networks India Enters Tamil GEC Space with Launch of 'Sony VIZHA' / Courtesy: Sony Pictures Networks India

Sony Pictures Networks India forays into Tamil GEC with Sony Vizha

Sony Pictures Networks India (SPNI) has announced its entry into the South Indian GEC market with the launch of its…

August 15, 2026 17:31 IST

Story TV to Launch AI-Integrated Historical Thriller ‘The Bose Network’ on August 15

Story TV to launch India’s first AI-integrated drama on Netaji’s life

Eloelo Group’s microdrama platform Story TV is premiering The Bose Network, an AI-integrated historical thriller based on Netaji Subhash Chandra…

August 14, 2026 22:29 IST

Winning the test of time

Boost has outpaced the health food drink category growth to reach the Rs 1,000-crore milestone

Updated: August 14, 2026 06:10 IST

Spreading its wings

Cleartrip plans to increase the share of its non-air verticals to 40-45% by next year from about 10% in 2025.

August 8, 2026 05:17 IST

Shah Rukh Khan tops Kroll's 2025 list of India's most valuable celebrity brands with a valuation of $177.9 million.

SRK is India’s most valuable celebrity at $177.9 mn: Report

Digital endorsements are contributing 60%–75% of total brand associations for leading celebrities

Updated: August 5, 2026 14:59 IST

Rising Platform Fees Fuel Budget Food Apps: Can Swiggy’s Toing & Rapido’s Ownly Challenge Zomato?

A narrow margin Premium Story

Why low-cost food delivery apps might have bitten off more than they can chew

July 31, 2026 00:26 IST

Language of Market Expansion: How brands are turning their desi roots into pricing power at home & abroad Premium Story

Indian brands are embracing local language-inspired names to showcase authenticity and modern rootedness, combining cultural identity with global design and…

Updated: July 29, 2026 06:43 IST

How much risks are brands willing to take to reach Gen Z Premium Story

Indian Gen Z is a nuanced group valuing authenticity and genuine brand commitment. Brands must balance progressive ideals with cultural…

July 28, 2026 23:56 IST

Batter to Bites: Why iD Fresh Is Bypassing Quick Commerce for Its Risky Snacking Gamble

Taking the plunge Premium Story

While the opportunity is huge, iD Fresh’s foray into the snacks market is fraught with challenges

July 27, 2026 01:34 IST

Born in 1939, priced at Rs 5 – How India’s iconic biscuit became world’s best-selling Premium Story

India’s iconic glucose biscuit continues to dominate by making relevance—not novelty—its core strategy

July 27, 2026 01:33 IST

After Hours – Rohit Choudhary, Co-Founder & CEO, Seekho Premium Story

Inside the routine of Seekho’s leadership—balancing product vision for India’s learners with weekly team coffee chats, weekend getaways, and tech…

July 27, 2026 01:32 IST

Mercedes-Benz joins Indian Padel Tour as title partner; season to span 10 cities

Mercedes-Benz India partners as title sponsor for the 2026-27 Indian Padel Tour, which features 19 tournaments across 10 cities, boosting…

Updated: July 26, 2026 13:23 IST

BIG FM Transforms into AI-Powered 'One Big World' Ecosystem to Drive Hyperlocal Media Convergence

Stepping beyond the airwaves Premium Story

BIG FM is betting big on its unified platform that addresses media fluid consumption habits, while enabling cross-platform execution for…

July 24, 2026 00:33 IST

After Hours with Rikant Pittie, CEO & Co-Founder, EaseMyTrip Premium Story

EaseMyTrip CEO and Co-Founder Rikant Pittie discusses the company’s EMT 2.0 vision, focusing on tech-driven personalization and ecosystem expansions like…

July 19, 2026 18:35 IST