Page 2 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Hemant Jain, Joint Managing Director, Kewal Kiran Clothing Limited

Rewriting the marketing playbook Premium Story

Stepping out of the comfort zone Premium Story

Blogger’s park: The rise of real-time logistics Premium Story

The JioHotstar Monopoly: How the Reliance-Disney Merger is Redefining the Economics of Indian Cricket

One man show on the cricket pitch Premium Story

After hours with Neil Sonawala, Managing Director, Zen Diamond India Premium Story

Staying relevant: How Amul went on to become first Indian FMCG brand to cross Rs 1 lakh crore in turnover Premium Story

Rethinking the agency compensation model Premium Story

Blogger’s park: Old and classic films are becoming a hit on OTT platforms driven by Nostalgia Premium Story

Honda must have a strong product pipeline and localise deeply to mount a serious challenge in the crowded EV market Premium Story

IPL’s Billion-Dollar Boom: Why franchise deals are drawing global PE money Premium Story

Dhurandhar to Disney: Why blockbuster films aren’t translating into merchandise sales in India Premium Story

Interview: Sanjeev Kumar Bijli, executive director, PVR INOX Premium Story

Why Gen Z rejects vague ads and demands specificity

After hours with Gulbahar Taurani, CEO & MD, Versuni India

New rules of building GenAlpha brands

Playing a new tune

Rs 700 cr splurge game – Influencers to win maximum bet this IPL season

Advertising

For the modern strategist, the shift is clear. While mobile captures the individual's attention in short bursts, CTV captures the household’s intent. As older formats reach their saturation point, CTV stands as the most robust pillar for impactful reach.

Blogger’s Park: Rethinking video advertising Premium Story

‘Folding legacy agencies into new structures is a P&L game’: Snehasis Bose on Publicis’ transformation play Premium Story

Why is Deepika Padukone’s 82°E spending Rs 1.76 to earn every Re 1 – Revenue drops 30% in FY25

Marketing

OFF/BEAT karta kya hai? Aman Gupta turns curiosity into a marketing campaign

A break from crisis

This ‘desi burger’ brand hits Rs 120 crore revenue, plans 200+ new outlets

Media

On the upside, ShareChat says more than 60% of its users come from Tier 2 and Tier 3 cities and that base is not just growing in size but is increasingly relevant to advertisers as the cohort is comfortable with both e-commerce and digital payments.

ShareChat’s Quick TV clocks 300 million daily episode views, fuels growth push Premium Story

What is Axel Springer? German media giant strikes $766 mn deal to buy UK’s Telegraph, make it ‘leading center-right’ outlet

Why post-production is regional film’s strongest ally Premium Story

Gaming

Indian folklore being retold, one game at a time

For GTA VI, Rockstar Games goes hiring in Bengaluru for game testers ahead of November launch

PUBG Mobile 4.3 update download live: Check official link and easy steps to install

Digital Marketing

Rs 10,000 crore in 100 days: GST jackpot for ad industry

Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

Martech

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

Toons, powered by trust

KidZ leans on safety and curation to differentiate in a YouTube-dominated market.

Updated: March 25, 2026 07:48 IST

After hours with Yashraj Bhardwaj,Co-founder & CSO, Plannex Recycling and Petonic AI Premium Story

“Weekends are often catch-up time. I’m not very active on WhatsApp during the week, so Sunday mornings are usually me…

March 16, 2026 09:36 IST

Dabur has brought back Chaubey-ji, played by actor Manoj Pahwa. “Dabur will be present across categories such as oral care, hair care and beverages, with a strong focus on reach-based planning across TV and digital,” says Rajiv Dubey, media head, Dabur India.

IPL 2026: Second-screen surge reshapes advertising playbook Premium Story

Brands are padding up this IPL season with humour, nostalgia and micro-creatives

March 16, 2026 09:30 IST

Last season, the IPL drew over a billion viewers across TV and digital, demonstrating the tournament’s massive reach and growing digital penetration. It will be interesting to see if JioStar can build viewership further.

IPL bets big on ads: Revenues may top Rs 5,200 crore this season Premium Story

IPL ad revenues are expected to cross Rs 5,000 crore this season though West Asia tensions and real money gaming…

March 16, 2026 09:25 IST

Experts say a big chunk of the summer spending of around Rs 15,000 crore by sectors such as beverages, ice-cream, consumer durables and travel spend is at stake.

On a war footing Premium Story

Ad spending might take a 10-15% hit in the near term as brands, faced with a protracted West Asia turmoil,…

Updated: March 13, 2026 14:57 IST

At the same time, 76% of shoppers say free returns influence where they buy. Retailers cannot cut costs blindly. They need decisions that protect margins and customer trust together.

Blogger’s Park: How to work better, every day Premium Story

The real challenge in e-commerce has now moved ‘behind the scenes’

March 11, 2026 09:20 IST

Zee is also hoping its earlier experience in the sports broadcasting space will come in handy during its second innings on the field. It was a major player in the category through Zee Sports, which was rebranded Ten Sports after the latter’s acquisition in 2006.

Playing against the spin Premium Story

As Zee re-enters sports broadcasting, it looks to build IPs in emerging sports rather than investing in big-ticket cricketing tournaments

March 11, 2026 09:14 IST

But more broadly, we are still an underrepresented industry overall. That applies to gender, orientation and even socio-economic backgrounds. Advertising shapes culture.

Interview: Chandni Shah, CEO, Kinnect & 22feet Tribal Premium Story

Many of our strongest partnerships today have grown that way over several years. Going forward, our focus will remain on…

March 9, 2026 09:46 IST

From boardroom to screen: Should CEOs double up as brand endorsers? Premium Story

The episode also brought a bigger question back into focus for advertisers: Should CEOs double up as brand endorsers?

March 9, 2026 09:30 IST

Weekends are for spending quality time with family. Sports, movement, and a bit of downtime help me reset both body and mind. With my extended family based in Jaipur as well, weekends also mean catching up over shared meals, long conversations, and laughter.

After hours with Amit Jain, Co-founder & Group CEO, CarDekho Premium Story

My aim is to build an organisation that outlasts generations. My role goes far beyond titles – it’s about setting…

March 9, 2026 09:25 IST

T20 final ad rates see a slog-over surge

TV spots for Sunday’s match zoom to Rs 50 lakh. The spike isn’t limited to television.

Updated: March 7, 2026 06:19 IST

To get this right, brands need three things: on-ground intelligence, partnering with creators who think in the region's emotional grammar, and a flex in storytelling.

Go hyperlocal to stay relevant Premium Story

Brands often mistake regionalisation for a few cosmetic actions — inserting a festival reference, changing a costume, switching to a…

March 5, 2026 15:22 IST

The business case for everyday bling Premium Story

A report by the World Gold Council says listed jewellery retailers in India recorded strong revenue growth between 37% and…

March 4, 2026 14:53 IST

Asher adds that strategically what works best for brands is a layered approach that features broad reach channels like YouTube and social to build mental availability, and thereafter the use of retail media and platform-specific activations to capture demand at the point of purchase.

Delivering at record speed: Growth in E-retail ad spends has flipped the marketing playbook Premium Story

Quick commerce alone surged by nearly 200% to reach an estimated `6,000 crore, with D2C brands shifting budgets from digital…

March 2, 2026 12:31 IST

I admire TripAdvisor / Viator for the transparency it brought into travel decisions. It gave travellers access to real experiences before they committed time and money.

After hours with Dev Karvat, founder & CEO, Asego Premium Story

My weekdays are a balance between strategic thinking and ground realities. I spend time with teams across product innovation, operations,…

March 2, 2026 12:26 IST

Rimzim will need more than Nostalgia to move the needle in the Rs 4,000-Crore ethnic drink market Premium Story

Lahori posted turnover of more than Rs 500 crore in the financial year 2024-25 (FY25) and is expecting to grow…

March 2, 2026 12:08 IST

Interview: Meghna Apparao, director, e-commerce & retail (India), Meta Premium Story

Meta and the Retailers Association of India (RAI) recently released a whitepaper outlining how AI, creators, short-form video and messaging…

February 27, 2026 09:33 IST

The mobility startup has good reason to feel ambitious. As per a recent report by Sensor Tower, Rapido ranked third (above heavyweights Uber and Ola) with the highest monthly active users (MAU) in 2025 in the travel and navigation segment in India across Android and IOS devices.

Rapido hopes to replicate its ride-hailing success in food delivery. Can it? Premium Story

With fewer restaurant options on the platform, giving listed giants like Swiggy and Eternal-owned Zomato a run for their money…

February 25, 2026 09:23 IST