CleverTap’s Sunil Thomas on the company’s plans to return to profitability before the end of FY25 and the recent acquisition of Leanplum Premium Story
Ad volume witnesses 1% surge as top 5 categories account for 52% ad volume share in the first 15 matches of IPL 17, reveals TAM report
TikTok content strategy head Nicole Lacopetti to depart amidst reorganisation and growing US scrutiny
As hackers find their way into esports; does the fate of yet another online gaming genre looms in the dark Premium Story
Sports nutrition brand MuscleBlaze announces Shubman Gill as its brand ambassador Gill will be seen in multimedia marketing campaigns for MB Fuel One Sports By BrandWagon OnlineMarch 21, 2023 12:42 IST
Dabur Herb’l Charcoal Toothpaste launches its first digital ad in India The new digital campaign created by Ogilvy India aims to break the conventional norms of oral care. By BrandWagon OnlineMarch 21, 2023 11:38 IST
TikTok-like risk posed by all social media platforms: Tech Oversight project says TikTok’s critics say its Chinese ownership gives the government in Beijing special authority to obtain user data and manipulate the… By BloombergMarch 21, 2023 10:32 IST
How the RRR’s Oscar win is all set to change the dynamics of earnings of actors down South It is believed that A-list actors will now look at a range of models from profit sharing to co-producing a… By Nafisa SalimMarch 21, 2023 09:50 IST
Anant Goenka named vice chairman of CEAT Ltd; COO, Arnab Banerjee to take over as MD and CEO Anant Goenka will lead RPG Group’s entry into new business segments By BrandWagon OnlineMarch 20, 2023 18:30 IST
Havells launches new marketing campaign, urges consumers to #LookUp Conceptualised and created by Mullen Lintas Delhi,the campaign showcases Havells journey of being at the forefront of innovation and delighting… By BrandWagon OnlineMarch 20, 2023 17:44 IST
Max Protein ropes in Kartik Aaryan as its brand ambassador Kartik Aaryan and Max Protein form ‘Protein Police’ force to bust unhealthy snacking in the digital campaign By BrandWagon OnlineMarch 20, 2023 16:15 IST
TradeIndia.com launches new digital campaign #PragatiKeRang to celebrate the MSME sector The campaign takes a storytelling route to showcase how various sectors, including agriculture, textiles, chemicals and many others contribute to… By BrandWagon OnlineMarch 20, 2023 15:01 IST
Protinex undergoes brand revamp after 65 Years, launches new commercial The TVC conceptualized by Brand David highlights the role of protein in an Indian adult’s life By BrandWagon OnlineMarch 20, 2023 13:54 IST
Yatra Online Limited partners with Delhi Capitals for its #BindassPlanKar campaign The digital marketing campaign will include three digital commercials featuring popular faces of the Delhi Capital By BrandWagon OnlineMarch 20, 2023 12:54 IST
Shemaroo makes two key appointments to its leadership team Arpit Mankar joins as head – non-bollywood category and Abhishek Joshi will be heading the OTT business, ShemarooMe By BrandWagon OnlineMarch 20, 2023 11:46 IST
After Hours with Mahesh Balasubramanian, MD, Kotak Mahindra Life Insurance Company Balasubramanian spends Sunday with family, friends, watch movies on OTT along with mandatory morning run By Alokananda Chakraborty March 20, 2023 10:41 IST
No respite from ‘manual’ tasks Report identifies issues faced while delivering new campaigns By Akanksha NagarMarch 20, 2023 10:27 IST
Tackling the boycott brigade How can advertisers raise issues without inviting netizens’ fury? By Christina MonizMarch 20, 2023 10:15 IST
Cognizant’s Gaurav Chand on how companies will create innovative ways to build a brand while focussing on demand generation Globally, financial services is Cognizant’s biggest industry, followed by healthcare while it continues to grow in retail and automotive By Anushree BhattacharyyaMarch 20, 2023 09:55 IST
Mortein adds Mortein Smart+ to its product portfolio As per the company, Mortein Smart+ provides continuous protection upto 2 hours even after switch off By BrandWagon OnlineMarch 19, 2023 16:01 IST
SportsBuzz11 associates with Delhi Capitals as fantasy partner for WPL 2023 SportsBuzz11 logo will be featured on the back of the match and training jerseys of the Delhi Capitals throughout the… By BrandWagon OnlineMarch 19, 2023 14:00 IST
Chai Pe Charcha with BrandWagon Abhishek Goel, CEO and co-founder, CACTUS, talks to BrandWagon Online about his weekends, favourite vacation destination and more By BrandWagon OnlineMarch 19, 2023 12:02 IST
‘I now make just a third of what I used to:’49-year-old laid off sales engineer shares shocking realities of job market
