It has been about a year, post the implementation of 28% GST (goods and services tax) on full face value…
From Dimag ki Batti Jala De to Yes to Fresh: Perfetti Van Melle’s Mentos makes a comeback after eight years Premium Story
Mentos as a brand recently turned a value worth a billion Euro, which further emphasises that it is a very…
This is not the first time that a corporate entity has invested in a film production company. A look at…
Moreover, the growing demand from consumers for adventure, culture and culinary exploration has paved the way for channels like Discovery…
Voltas Limited — A Tata Enterprise, and Ardutch B.V. (a subsidiary of Arçelik A.S.; part of the Koç Group –…
The show has a basic format, but each season, the broadcaster introduces variations to keep things fresh. Case in point:…
Quick commerce is expanding into new categories with one in four electronics purchasers and one in three personal care buyers…
Info Edge founder Sanjeev Bikhchandani on the future of Zomato and the investment scene in India Premium Story
In conversation with BrandWagon Online, Sanjeev Bikhchandani, founder, Info Edge and non-executive director, Zomato, emphasises the importance of innovation and…
Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story
McDowell’s X Range: A bold step into premium spirits
To be sure, celebrities no longer have the field to themselves and will have to learn to live with their…
In an effort to raise awareness, the company has signed former cricketer Rahul Dravid as its brand ambassador.
It all begins with an idea. Nowadays there is no dearth of sources when it comes to researching for one.…
In conversation with BrandWagon Online, Sachin Chawla, vice president, India and South Asia, MongoDB shares insights into how the company…
From AI to global strategy, Iyer outlines the company’s approach to growth and innovation in the competitive madtech landscape
NetApp’s Gabie Boko on the company’s aim to become a key player in the data intelligent infrastructure space Premium Story
In a conversation NetApp’s Gabie Boko talks to BrandWagon Online, about the company’s marketing strategy—how it transcends traditional lead generation,…
The company posted a 1.5x rise in net profit to Rs 12 crore in FY23 from Rs 4 crore in…
The South Korean conglomerate inked a strategic partnership with Kelwon Electronics and Appliances for an exclusive brand licensee for Daewoo…
In conversation with BrandWagon Online, Loni Stark, vice president, strategy and product, Adobe, talks of how Adobe works towards embedding…
