Anushree Bhattacharyya

Articles By Anushree Bhattacharyya

33 Articles

Safety on the Internet has become the most important thing not only to us at Google but to everyone in society: Sanjay Gupta

Google plans to ramp up its Safety Centre which operates in eight languages to 11 by the end of this year.

google india, google india vp sanjay gupta interview, safety centre

It’s all about Jio: How sports is a key part of Reliance Industries gameplay in India

Reliance is believed to be creating a strong sports content play to give the much-needed boost to its telecom operations

It is all about Jio and creating a steady stream of content for the telecom operator.

Not so Natural after all; beauty brands make a dash for an organic lifestyle

From organic to natural, cosmetic brands find a vegan lifestyle

According to the market research firm, Grand View Research, the global organic skincare market was valued at $ 3.56 billion in 2015.

Elections 2021: Political parties to spend up to Rs 220 crore in election campaign; see which regional media will get more ads

Among states, West Bengal is expected to record the highest ad spend between Rs 120 crore and Rs 130 crore, followed by Tamil Nadu at Rs 35 crore to Rs 40 crore

2021 Election Expenditure in India, Assembly Election Spending 2021

As IPL scores for sports sponsorship opportunities, upcoming tourneys may revive the run rate

As per GroupM ESP Properties’ Business of Indian Sports playbook, the sports sponsorship industry in India grew at a CAGR of 12.8% in the last 10 years to reach Rs 9,000 crore in 2019

Sports Marketing, Sports Sponsorship

Politicisation of sports in India; how to run sporting federations

One way forward is for Indian sports bodies to mandate that any office-bearer must have had a minimum of 10 years of direct involvement with the sport

Jay Shah and Sourav Ganguly.

Film producers versus multiplex operators; how to release films like Laxmii, Suraj Pe Mangal Bhari in theatres

Why there is a need to relook at the current structure of the movie exhibition business

multiplex, cinema halls,

What’s next for Uday Shankar, president, The Walt Disney Company Asia Pacific and chairman, Star & Disney India

It is believed that Shankar's next voyage includes a project or rather any project which affects the mass and has social relevance with technology being at its core

Uday Shankar, Star India, Star's Uday Shankar, Uday Shankar Star India

IPL 2020: At 30-40% decline in sponsorship revenue, IPL franchises to clock Rs 300-350 crore

While leading franchises have seen a 10-15% decline, for the rest sponsorship amount has dropped by 25-30%

With Vivo exiting as the lead sponsor at Rs 440 crore per year, the central pool revenue is expected by Rs 200 crore.

Coronavirus Impact: As retailers open shop; serious shoppers make a return resulting in 50% sale of the inventory

Despite a drop in footfalls by 50%, retailers claim to have posted an increase in the average ticket price

Coronavirus Impact: Why the print industry is headed for a tough time

According to EY the print industry posted a 3.4% decline in 2019 to Rs 29,511 crore

Print media advertising in india, coronavirus in india

Coronavirus impact: IPL and Star India’s fate hangs by a thread

Between Star Sports, BCCI and the 8 franchises, the tournament stands to lose Rs 3,500 crore - Rs 4,000 crore

WPP looks to build a client-centric business model in India; to be backed by data and technology

The advertising conglomerate claims to have a 50% market share in the media and advertising industry

WPP New Business Model, WPP Strategy 2020

How MX Player is looking at ancillary services to boost revenue

Besides bulking the content library, the AVOD streaming platform has rolled out 10 games

Besides bulking the content library, the AVOD streaming platform already rolled out 10 games

Budget 2020: Will there be a quantum growth for the media and advertising sector

The media industry is going through a transformation where digital is gaining a bigger share

Budget 2020

Bike taxi start-up Rapido to spend $25 million in marketing in CY2020

Rapido plans to tap into video platform such TikTok and Youtube for marketing

rapido bike taxi app, rapido app

On building the brand and revenue story in India: Facebook’s Sandeep Bhushan

The social media giant claims to care for advertisers; and hence is building ROI driven solutions

Facebook ads and marketing

ZEE invests in Kyoorius Creative awards; to fund 75% of entry cost

The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication

Kyoorius expects 15% entries from smaller agencies and another 15% from regional agencies

Under NTO, MSO’s earning from NCF has been reduced to Rs 130 per household: TRAI’s SK Gupta

Post the rollout of NTO, prices of 19 channels were increased between 100% to 200%

TRAI, SK Gupta

How prices of TV channels may not reduce despite the new order by TRAI

Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates

TRAI, New tariff order

How ZEE5 is trying to leverage tech to build its own user base as competition stiffens in OTT

Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience and build awareness

ZEE5 rolls out a host of ad suite

Vivo India looks to further strengthen its position in 2020

Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million

aamir khan, aamir khan china, coronavirus

Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth

Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States

Publicis Sapient, CMO Teresa Barreira

PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign

Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital

The chips brand roped in 750 influencers, in its efforts to amplify the campaign online.

How Xaxis provides cost-effective marketing strategy while increasing revenue and sales

Xaxis Programmatic Solution: WPP and GroupM's outcome media company Xaxis is using programmatic solution to deliver results across mediums

Arshan Saha, CEO APAC, Xaxis

3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored

The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy

Google, Google India, criminal trial, defamation case,  Information Technology Act, industry news

KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets

KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa

Kwan South; Rana Daggubati
Income Tax Calculator, Budget 2019, How to Calculate Income Tax


Stock Market