Anushree Bhattacharyya
Not so Natural after all; beauty brands make a dash for an organic lifestyle
From organic to natural, cosmetic brands find a vegan lifestyle
Elections 2021: Political parties to spend up to Rs 220 crore in election campaign; see which regional media will get more ads
Among states, West Bengal is expected to record the highest ad spend between Rs 120 crore and Rs 130 crore, followed by Tamil Nadu at Rs 35 crore to Rs 40 crore
As IPL scores for sports sponsorship opportunities, upcoming tourneys may revive the run rate
As per GroupM ESP Properties’ Business of Indian Sports playbook, the sports sponsorship industry in India grew at a CAGR of 12.8% in the last 10 years to reach Rs 9,000 crore in 2019
Politicisation of sports in India; how to run sporting federations
One way forward is for Indian sports bodies to mandate that any office-bearer must have had a minimum of 10 years of direct involvement with the sport
Film producers versus multiplex operators; how to release films like Laxmii, Suraj Pe Mangal Bhari in theatres
Why there is a need to relook at the current structure of the movie exhibition business
What’s next for Uday Shankar, president, The Walt Disney Company Asia Pacific and chairman, Star & Disney India
It is believed that Shankar's next voyage includes a project or rather any project which affects the mass and has social relevance with technology being at its core
IPL 2020: At 30-40% decline in sponsorship revenue, IPL franchises to clock Rs 300-350 crore
While leading franchises have seen a 10-15% decline, for the rest sponsorship amount has dropped by 25-30%
Coronavirus Impact: As retailers open shop; serious shoppers make a return resulting in 50% sale of the inventory
Despite a drop in footfalls by 50%, retailers claim to have posted an increase in the average ticket price
Coronavirus Impact: Why the print industry is headed for a tough time
According to EY the print industry posted a 3.4% decline in 2019 to Rs 29,511 crore
Coronavirus impact: IPL and Star India’s fate hangs by a thread
Between Star Sports, BCCI and the 8 franchises, the tournament stands to lose Rs 3,500 crore - Rs 4,000 crore
WPP looks to build a client-centric business model in India; to be backed by data and technology
The advertising conglomerate claims to have a 50% market share in the media and advertising industry
How MX Player is looking at ancillary services to boost revenue
Besides bulking the content library, the AVOD streaming platform has rolled out 10 games
Budget 2020: Will there be a quantum growth for the media and advertising sector
The media industry is going through a transformation where digital is gaining a bigger share
Bike taxi start-up Rapido to spend $25 million in marketing in CY2020
Rapido plans to tap into video platform such TikTok and Youtube for marketing
On building the brand and revenue story in India: Facebook’s Sandeep Bhushan
The social media giant claims to care for advertisers; and hence is building ROI driven solutions
ZEE invests in Kyoorius Creative awards; to fund 75% of entry cost
The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication
Under NTO, MSO’s earning from NCF has been reduced to Rs 130 per household: TRAI’s SK Gupta
Post the rollout of NTO, prices of 19 channels were increased between 100% to 200%
How prices of TV channels may not reduce despite the new order by TRAI
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates
How ZEE5 is trying to leverage tech to build its own user base as competition stiffens in OTT
Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience and build awareness
Vivo India looks to further strengthen its position in 2020
Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million
Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth
Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States
PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign
Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital
How Xaxis provides cost-effective marketing strategy while increasing revenue and sales
Xaxis Programmatic Solution: WPP and GroupM's outcome media company Xaxis is using programmatic solution to deliver results across mediums
3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored
The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy
KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets
KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa
10 years of OLX: The evolution of online classifieds business
OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’
How World Snooker looks to cash in the India market next year
World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner
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