Anushree Bhattacharyya

Articles By Anushree Bhattacharyya

8 Articles

3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored

The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy

3 T's of Training, The Three T's of Training News

KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets

KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa

Kwan South; Rana Daggubati News

10 years of OLX: The evolution of online classifieds business

OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’

OLX Group News

How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

World Snooker 2020-21 News

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Urban Air Mobility News

No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’

Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounded due to an acute cash cr

Through the program members can earn InterMiles across airlines to hotel bookings around the world, to shopping, dining and more. News

Government advocates self regulation for video OTT sector

The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus

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Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19

Spotify's Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana, Amazon Prime Music, Google’s YouTube, among others

Sunte Ja on Spotify News
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