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Anushree Bhattacharyya

Articles By Anushree Bhattacharyya

24 Articles

Coronavirus Impact: As retailers open shop; serious shoppers make a return resulting in 50% sale of the inventory

Despite a drop in footfalls by 50%, retailers claim to have posted an increase in the average ticket price

Coronavirus Impact: Why the print industry is headed for a tough time

According to EY the print industry posted a 3.4% decline in 2019 to Rs 29,511 crore

Print media advertising in india, coronavirus in india

Coronavirus impact: IPL and Star India’s fate hangs by a thread

Between Star Sports, BCCI and the 8 franchises, the tournament stands to lose Rs 3,500 crore - Rs 4,000 crore

WPP looks to build a client-centric business model in India; to be backed by data and technology

The advertising conglomerate claims to have a 50% market share in the media and advertising industry

WPP New Business Model, WPP Strategy 2020

How MX Player is looking at ancillary services to boost revenue

Besides bulking the content library, the AVOD streaming platform has rolled out 10 games

Besides bulking the content library, the AVOD streaming platform already rolled out 10 games

Budget 2020: Will there be a quantum growth for the media and advertising sector

The media industry is going through a transformation where digital is gaining a bigger share

Budget 2020

Bike taxi start-up Rapido to spend $25 million in marketing in CY2020

Rapido plans to tap into video platform such TikTok and Youtube for marketing

rapido bike taxi app, rapido app

On building the brand and revenue story in India: Facebook’s Sandeep Bhushan

The social media giant claims to care for advertisers; and hence is building ROI driven solutions

Facebook ads and marketing

ZEE invests in Kyoorius Creative awards; to fund 75% of entry cost

The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication

Kyoorius expects 15% entries from smaller agencies and another 15% from regional agencies

Under NTO, MSO’s earning from NCF has been reduced to Rs 130 per household: TRAI’s SK Gupta

Post the rollout of NTO, prices of 19 channels were increased between 100% to 200%

TRAI, SK Gupta

How prices of TV channels may not reduce despite the new order by TRAI

Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates

TRAI, New tariff order

How ZEE5 is trying to leverage tech to build its own user base as competition stiffens in OTT

Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience and build awareness

ZEE5 rolls out a host of ad suite

Vivo India looks to further strengthen its position in 2020

Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million

aamir khan, aamir khan china, coronavirus

Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth

Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States

Publicis Sapient, CMO Teresa Barreira

PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign

Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital

The chips brand roped in 750 influencers, in its efforts to amplify the campaign online.

How Xaxis provides cost-effective marketing strategy while increasing revenue and sales

Xaxis Programmatic Solution: WPP and GroupM's outcome media company Xaxis is using programmatic solution to deliver results across mediums

Arshan Saha, CEO APAC, Xaxis

3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored

The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy

Google, Google India, criminal trial, defamation case,  Information Technology Act, industry news

KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets

KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa

Kwan South; Rana Daggubati

10 years of OLX: The evolution of online classifieds business

OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’

OLX Group

How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

World Snooker 2020-21

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Urban Air Mobility

No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’

Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounded due to an acute cash cr

Through the program members can earn InterMiles across airlines to hotel bookings around the world, to shopping, dining and more.

Government advocates self regulation for video OTT sector

The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus

Life Certificate for pensioners online, how to submit Life Certificate, ways to submit life certificate, video, how to apply Life Certificate, Life Certificate from home, jeevan pramaan pensioner, life certificate online, pension disbursing bank, submit the Life Certificate, Aadhaar, Digital Life Certificate, DLC, senior citizens, hdfc life

Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19

Spotify's Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana, Amazon Prime Music, Google’s YouTube, among others

Sunte Ja on Spotify
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