Anushree Bhattacharyya
Coronavirus Impact: As retailers open shop; serious shoppers make a return resulting in 50% sale of the inventory
Despite a drop in footfalls by 50%, retailers claim to have posted an increase in the average ticket price
Coronavirus Impact: Why the print industry is headed for a tough time
According to EY the print industry posted a 3.4% decline in 2019 to Rs 29,511 crore
Coronavirus impact: IPL and Star India’s fate hangs by a thread
Between Star Sports, BCCI and the 8 franchises, the tournament stands to lose Rs 3,500 crore - Rs 4,000 crore
WPP looks to build a client-centric business model in India; to be backed by data and technology
The advertising conglomerate claims to have a 50% market share in the media and advertising industry
How MX Player is looking at ancillary services to boost revenue
Besides bulking the content library, the AVOD streaming platform has rolled out 10 games
Budget 2020: Will there be a quantum growth for the media and advertising sector
The media industry is going through a transformation where digital is gaining a bigger share
Bike taxi start-up Rapido to spend $25 million in marketing in CY2020
Rapido plans to tap into video platform such TikTok and Youtube for marketing
On building the brand and revenue story in India: Facebook’s Sandeep Bhushan
The social media giant claims to care for advertisers; and hence is building ROI driven solutions
ZEE invests in Kyoorius Creative awards; to fund 75% of entry cost
The advertising awards will be a jointly owned property between ZEE and Kyoorius Communication
Under NTO, MSO’s earning from NCF has been reduced to Rs 130 per household: TRAI’s SK Gupta
Post the rollout of NTO, prices of 19 channels were increased between 100% to 200%
How prices of TV channels may not reduce despite the new order by TRAI
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates
How ZEE5 is trying to leverage tech to build its own user base as competition stiffens in OTT
Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience and build awareness
Vivo India looks to further strengthen its position in 2020
Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million
Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth
Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States
PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign
Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital
How Xaxis provides cost-effective marketing strategy while increasing revenue and sales
Xaxis Programmatic Solution: WPP and GroupM's outcome media company Xaxis is using programmatic solution to deliver results across mediums
3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored
The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy
KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets
KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa
10 years of OLX: The evolution of online classifieds business
OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’
How World Snooker looks to cash in the India market next year
World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner
How with no plans to advertise BLADE is positioning itself as a premium air-taxi
Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today
No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’
Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounded due to an acute cash cr
Government advocates self regulation for video OTT sector
The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus
Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19
Spotify's Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana, Amazon Prime Music, Google’s YouTube, among others
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Most Read
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- Hyderabad, Telangana, AP coronavirus latest news: 1,062 new COVID19 positive cases in Andhra
- BSNL now offering Rs 499 broadband plan with 100GB data, unlimited free calls; here are all the details
- Coronavirus COVID19 vaccine update: Checks for Bharat Biotech's COVAXIN underway, AIIMS awaits approval
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Budget 2020
- Torrent: Cut to ‘reduce’, revise fair value to Rs 2,350 a share
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
- Budget 2020: How ESOP tax changes will benefit start-up employees
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