Anushree Bhattacharyya
3 T’s of Advertising: How Google is playing on three ‘Ts’ including timely, targetted and tailored
The Three T's of advertising: The Internet giant claims to be working towards striking a balance between personalisation and privacy
KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets
KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” Himank Duvvuru, operationa
10 years of OLX: The evolution of online classifieds business
OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’
How World Snooker looks to cash in the India market next year
World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner
How with no plans to advertise BLADE is positioning itself as a premium air-taxi
Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today
No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’
Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounded due to an acute cash cr
Government advocates self regulation for video OTT sector
The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus
Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19
Spotify's Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana, Amazon Prime Music, Google’s YouTube, among others
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