Blogger’s Park: How Indian agencies are blending data and creativity to drive brand success Premium Story
Survey: individuals spend 33 minutes selecting profile pictures; Tinder responds with ‘Photo Selector’
Twitter replaces iconic blue bird logo with a ‘Doge’ meme The changed logo is visible on the web version of Twitter, and not on the app. By Nafisa SalimApril 4, 2023 11:40 IST
Cyient reorganizes executive leadership Krishna Bodanapu, Karthik Natarajan and Prabhakar Atla take key positions in the company. By BrandWagon OnlineApril 4, 2023 10:48 IST
Work That Speaks | Ad Reviews 28 March To 3 April 2023 Brands that cut through: Infosys, CEAT Tyres, Cadbury, Kia India, Taco Bell, Dream11, JioMart, McDonalds, Bisleri, Skipper Pipes, Spinny, My11Circle,… April 4, 2023 10:03 IST
Orion and Punjab Kings partner for IPL 2023 The South Korean conglomerate, Orion has partnered with Punjab Kings as its official snacking partner By BrandWagon OnlineApril 3, 2023 17:56 IST
ManipalCigna Health Insurance launches three new films with brand ambassador Manoj Bajpayee Conceptualised by TBWA, the films highlight key features of the products of ManipalCigna By BrandWagon OnlineApril 3, 2023 17:07 IST
Taco Bell launches new digital film with Hardik Pandya as its first brand ambassador in India Pandya’s first brand campaign is the renewed partnership between Taco Bell and Microsoft Xbox By BrandWagon OnlineApril 3, 2023 15:56 IST
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI Survey 10,034 people surveyed; 66% are from rural India while 34% are from urban India; 19% increase in media consumption- highest… By BrandWagon OnlineApril 3, 2023 14:08 IST
Upstox launches ’Invest Right’ to help Indians begin their investing journey The campaign is targeted towards individuals aged 18 to 35, with a focus on tier 2 and 3 segments across… By BrandWagon OnlineApril 3, 2023 12:38 IST
Heightened interest, engagement and involvement: How Fantasy Sports increases Sports consumption According to a FIFS-Deloitte report, engagement on FS platforms has increased sports consumption by as much as 60%, marking a… By BrandWagon OnlineApril 3, 2023 11:30 IST
Digitas India to manage digital and media mandate for AI platform EquBot Digitas will focus on creating effective messaging structures, digital interface and generating marketing leads for EquBot By BrandWagon OnlineApril 3, 2023 10:50 IST
After hours: With Alex Kuruvilla, MD, Condé Nast India Kuruvilla’s weekend mostly involves reading books and visiting family farm in the backwaters By Geetika SrivastavaApril 3, 2023 10:30 IST
Digitise or dissipate Digital-first brands derive over 75% of their sales online By Akanksha NagarApril 3, 2023 10:20 IST
Sizzle or fizzle? What it will take for the drink to regain its former glory By Geetika SrivastavaApril 3, 2023 10:11 IST
From rebranding Campa to Pepsi’s new logo; let the Hunger Games begin this summer Revenue in the soft drinks segment is expected to amount to $8.85 billion by the end of 2023, as per… By Nafisa SalimApril 3, 2023 09:42 IST
Betterhalf launches tech-enabled matchmaking ring Perfect PaiRing works by gauging the wearer’s body’s responses to estimate if they’re an ideal match for them By BrandWagon OnlineApril 2, 2023 17:08 IST
Microsoft’s latest film celebrates entrepreneurs’ journeys with Surface Devices Through this film, Microsoft celebrates business owners’ grit to overcome the doubts and opinions of themselves and others around them By BrandWagon OnlineApril 2, 2023 15:25 IST
Mamaearth collaborates with Filtercopy to roll out #ShaadiWalaGlow campaign This latest initiative is an extension of the integrated marketing campaign for Ubtan Face Wash By BrandWagon OnlineApril 2, 2023 14:02 IST
Chai Pe Charcha with BrandWagon Danish Malik, co-founder and CEO of Boomlet Media Private Limited, talks to BrandWagon Online about his weekends, favourite vacation destination… By BrandWagon OnlineApril 2, 2023 11:50 IST
‘Ran into the head honcho himself…’ says an Indian-origin man after encountering Sundar Pichai while visiting his sister at Google HQ
US updates age out calculator for immigration: Will it impact kids of EB-5, H-1B, green card applicants?
