
Our strategy for India is simple — create stronger connections with viewers, increase the number of fans and thereby, increase…
Spotify managed to drive a very real need for its product, demonstrating how its playlists are relevant in any and…
All communication needs to have commercial metrics otherwise we should not be in advertising and marketing, says Pank
37% have subscribed to some form of OTT, Jio Cinema leads with 14% subscribers, the report says
As per the company, Peak XV Partners will operate as a fully independent firm
The technology platform has been designed to aid brands and influencer in driving success for influencer marketing campaigns
Maruti Suzuki launched the hyperlocal marketing strategy in 2018 and since then AGL has been handling dealer marketing for north,…
As per the company, the technological advances of the last three years have improved the experience for sports fans at…
Star Sports’ sponsors include Bajaj Allianz, LAYER’R SHOT, Pokerbaazi, MRF, Samco Securities, Jindal Panther Steel, Ultratech Cement, DBS Bank, among…
As part of this association, CEAT has launched a four-part talk show series titled “CEAT Timeout”
According to a report titled ‘The e-Conomy of a Billion Connected Indians’ released by Google, Temasek and Bain & Company,…
The company’s new campaign highlights how they achieve fast and accurate reports with no batching and no collection centres
Mishu Ahluwalia has been appointed as the chief of staff and Rajat Tiwari as the vice president of sales
BSH aims to reinforce its commitment to providing high-quality, sustainable and innovative appliances to enrich the lives of Indian consumers
As per the agency, the new brand identity was created by MullenLowe U.S. and led by head of design, João…
adidas and BCCI revealed the new Indian Cricket team jerseys in a 360-marketing campaign across digital, social, print and OOH…
With the campaign, HSBC India aims to enable people with all the right resources that help them own and define…