Page 349 of Brand Wagon

The survey expects chocolate boxes to be the second best-seller.

Keya Foods intends to embark on a product expansion strategy aiming to elevate brand awareness and saliency

Consumers are more likely to say they trust influencers over celebrities for product recommendations as 38% trust influencers against 27%…

The company has also introduced hampers of B Natural’s, Sunfeast Dark Fantasy

Outlet Malls are a concept popular in the international market and are a huge hit among travellers

The only challenge is that being in technology, we are constantly racing against time to innovate products that are more…

As beauty brands mushroom, so do beauty festivals

Visual search engines are turning the tables on how we interact with online platforms

With the emergence of digital-first and digital-only brands, digital marketing has become a key vertical within marketing