Festive gifting goes premium! Brands wrap up strategy with style, personalisation, and digital delight
Interview: Srinivasan K Swamy, chairman & MD, and Narasimhan Krishnaswamy, group CEO & whole-time director, RK Swamy Ltd
PVR Inox’ Sanjeev Kumar Bijli on Hollywood movies in India, festive lineup, ticket pricing and PVR Passport Premium Story
Quaker’s ‘Bowl of Growth’ initiative highlights child nutrition with ‘Dohale Jevan Poshanchi Vaati’ ad film
The Indian FMCG industry has been a driver contributing to India’s economy, said Manish Anandani at IAA & ISA Retrospect and Prospects
Jajabor Brand Consultancy forms a joint venture with Australia’s Evolved Group; launches a transmedia storytelling alliance AD VITAM
Pranav Haridasan to take over as Axis Securities’s MD and CEO The current MD and CEO, B Gopkumar, will be transitioning to Axis Asset Management Company as MD and CEO By BrandWagon OnlineMarch 28, 2023 18:18 IST
Bira 91 collaborates with five IPL teams as official partner As part of a multi-year partnerships, Bira 91 will partner with Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad,… By BrandWagon OnlineMarch 28, 2023 15:17 IST
Thums up launches new TVC with actors Shah Rukh Khan and Vijay Deverakonda The TVC revolves around the experience of drinking the beverage directly from the Returnable Glass Bottle (RGB) By BrandWagon OnlineMarch 28, 2023 13:59 IST
Lee Cooper launches new summer campaign ‘Life is out there’ Conceptualized by Makani Creatives, the campaign encourages people to step out of their comfort zones, embrace new experiences. By BrandWagon OnlineMarch 28, 2023 12:42 IST
Tata Gluco+ releases new Energy On, Game On campaign The light-hearted film has used humor to connect with Gen Z while gamifying the brand experience through the Energy On… By BrandWagon OnlineMarch 28, 2023 11:17 IST
WPL scorecard: Not a patch on IPL, impressive nonetheless Media industry experts maintain that the property has gotten off to a flying start as is evident from the social… By Christina MonizMarch 28, 2023 10:27 IST
AdTech firm Integral Ad Science claims to create a brand safe environment; closes 2022 with gross profit of $332.6 million It aims to clock a total revenue ranging between $453-$463 million, while adjusted EBITDA of anywhere between $141- $149 million. By Nafisa SalimMarch 28, 2023 09:50 IST
After hours: Kailash Katkar, MD & CEO, Quick Heal Technologies The rapidly changing technology and AI landscape demands constant innovation to tackle new challenges. By Akanksha NagarMarch 27, 2023 17:58 IST
Surging spends Firms are leveraging cutting-edge tech to achieve marketing goals By Geetika SrivastavaMarch 27, 2023 17:50 IST
Batting on a sticky wicket Can Disney+ Hotstar maintain its lead without IPL & HBO? By Christina MonizMarch 27, 2023 17:45 IST
DDB Mudra onboards Saad Khan as president and managing partner – Growth and Strategy As per the company, Khan will lead business and strategy for West region of the group. By BrandWagon OnlineMarch 27, 2023 17:32 IST
Home Credit India rolls out ‘Ummeed ka Tohfa’ campaign during Ramadan The new campaign on the brand thought of ZindagiHit showcases Home Credit India as an enabler of fulfilling aspirations and… By BrandWagon OnlineMarch 27, 2023 16:12 IST
Pepperfry appoints Hussaine Kesury as chief activation officer Kesury will lead Pepperfry’s omnichannel efforts across Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) Studio businesses. By BrandWagon OnlineMarch 27, 2023 14:35 IST
7UP Nimbooz unveils ‘Chatak Nimbook, Ghatak Nimbooz’ campaign with actor Mithila Palkar Conceptualized by Leo Burnett, the TVC aims to celebrate the refreshing taste of the lemon-based beverage, Nimbooz By BrandWagon OnlineMarch 27, 2023 13:49 IST
Orient Electric rolls out new TVC with brand ambassaddor MS Dhoni The TVC, ‘Orient BLDC Ghoomega, Toh India Jhoomega’ aims to promote their range of energy-efficient BLDC fans. By BrandWagon OnlineMarch 27, 2023 13:07 IST
JioCinema onboards Sachin Tendulkar as brand ambassador Tendulkar opens his digital innings with JioCinema in a film where he calls for fans to watch IPL only on… By BrandWagon OnlineMarch 27, 2023 11:36 IST
ITC Classmate launches TVC ‘Aapne Kahan Hook Kiya?’ for its new product ‘Classmate Hook’ The pen has a clip which enables its user to hook it to any lanyard, pouch, bag zip or loop By BrandWagon OnlineMarch 27, 2023 11:07 IST
Work That Speaks | Ad Reviews 24 To 27 March 2023 Brands that cut through: Dream11, Microsoft, Fenesta, Celio, Snickers, Classmate, Lloyd, Asian Paints, Zepto, A23 Games, Winkin’ Cow, Pepsi. March 27, 2023 09:59 IST
‘Benefit is way less than…’: CLSA report cuts hype around Russian oil imports, says ‘savings only 0.6 bpc of India’s GDP’
Is JEE, NEET and UPSC relevant? Zoho CEO Sridhar Vembu advises relying on personal observation to identify true talent
