Page 430 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Fashion emerged as the top category, achieving threefold growth compared to the yearly average.

India’s festive e-commerce hits $14 billion GMV, driven by 13% growth in tier-2+ cities and early sales surge, reveals Redseer report

Gritzo launches ‘Nahi Chalega’ campaign highlighting personalised nutrition for kids

India is the world’s third-largest domestic aviation market, following the US and China.

IndiGo enters business class market as Air India merges with Vistara Premium Story

The market size of gems and jewellery was $92 billion in India in 2023 and is projected to grow at more than eight per cent by 2027, according to Statista, a market research firm.

Indriya’s Shantiswarup Panda on redefining fine jewellery with tradition, innovation, and a hyper-local strategy Premium Story

40% of professionals highlight data analytics as a key skill for retention marketing success, reveals WebEngage report

Pravis acquires a stake in StreamO

Amul to be the primary sponsor for USA team in ICC Men’s T20 World Cup 2024

The diversity test

Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Premium Story

RCB collaborates with Naukri to find their “Fan-in-Chief”

BAJAJ unveils two ad films for pan India fans and air cooler campaigns

Universal Music Group artists to return to TikTok after new licensing pact

How logistics startups are powering quick commerce with faster deliveries and tech innovations Premium Story

Qoruz introduces Creators Authority Score to improve influencer selection and campaign effectiveness

BrandWagon Explainer: What is comparative advertising and how efficient it is?

Zoho’s Prashanth Krishnaswami on AI integration, privacy and emerging markets

Hyperlocal news platform Way2News raises $14 million in series B round led by WestBridge Capital

Advertising

Media.Monks appoints Atif Rahman as head of client relationships

Yas Island launches staycation anthem campaign

L&K Saatchi & Saatchi appoints Balakrishna Gajelli as executive creative director

Marketing

I love spending time with my family, playing cricket with friends, or watching shows on streaming platforms

After hours with Rohit Gajbhiye, Founder & MD, LEO1 Premium Story

WhatsApp marketing for fintech businesses

Chai pe Charcha with BrandWagon Premium Story

Media

Archana Anand steps down as ZEE5 Global’s chief business officer after nearly a decade of leadership

Brandwagon Explainer: Understanding AI in content marketing and upping customer experience

The blind eye of convenience: How quick is quick commerce?

Gaming

Mahadev Gambling App, Sourabh chandrakar, enforcement directorate, money laundering, gambling, money scam case, Ravi Uppal

UAE creates federal authority for ‘commercial gaming’ as casino giants flock to Gulf Arab nation

Nintendo Switch 2021 refresh brings OLED display, wide adjustable stand and enhanced audio: Price, availability and everything to know

Sony is bringing DualSense-like “sense of touch” to its next-generation PlayStation 5 VR controller

Digital Marketing

Martech

Web3 marks one of the most transformative shifts in recent history, generating incredible opportunities in the realm of experiential marketing.

How Web3 is the next frontier of experiential marketing

Equitas Small Finance Bank releases new video as part of Circle of Life series for Mother’s Day

Revathi’s story in the “Circle of Life” series features the determination and resilience of a mother

By BrandWagon Online

May 14, 2023 18:07 IST

A collaboration with standup comedian Harpriya Bains is also a part of the campaign

MobiKwik launches #SaveLikeAMom campaign for Mother’s Day

The brand aims to strike an emotional chord with the audience and establish itself as a reliable and trustworthy savings…

By BrandWagon Online

May 14, 2023 17:44 IST

#DearMaa was conceptualised by Latin Quarters in conjunction with its PR and social agency, The 23 Watts.

Latin Quarters rolls out Mother’s Day digital campaign #DearMaa

Through the film, the company seeks to empower mothers to create their own unique narrative in everything they do.

By BrandWagon Online

May 14, 2023 17:26 IST

Sugar Cosmetics has 2.6M+ followers on instagram and 1.4 million subscribers on YouTube

SUGAR Cosmetics launches #MaaSabJaantiHai campaign for Mother’s Day

About 2100 influencers participated in the digital campaign, the company stated

By BrandWagon Online

May 14, 2023 16:28 IST

Apple watch is Shah's favourite gadget, lately.

Chai Pe Charcha with BrandWagon Premium Story

Jigar Shah, co-founder, 82°E, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Nafisa Salim

May 14, 2023 14:47 IST

Marketers need to know the smartest ways to leverage data to make real connections with their audiences

Ways marketers can strike the chord using data

Data on customers and prospects are now increasingly used by brands to improve Return on Marketing Investments (ROMI).

May 14, 2023 13:30 IST

While content from Warner Bros, Max Original and HBO will be available under subscription, IPL matches and Hindi movie titles continue to be available for free on the app.

JioCinema now paid service, with cheapest premium plan

JioCinema, part of the Viacom18 network announced its subscription plan for the Indian audience at Rs 999 a year for…

By Viveat Susan Pinto

May 14, 2023 12:28 IST

The move is set to target mobile-savvy consumers who have warmed up to the idea of shopping online for their daily needs.

Brands expand retail footprint with online D2C channels

As per a report by investment firm Avendus Capital, the online D2C segment is expected to have a $100 billion…

By Vaishali Dar

May 14, 2023 10:44 IST

On this Mother’s Day brands take to creative ways to thank mothers Premium Story

Brands that made through this week for their mother’s day campaigns

By Yukta Raj

May 14, 2023 10:08 IST

The video seeks to depict a food delivery platform that is created exclusively by mothers

Zomato app changes brand name to ‘Mazato’ for Mother’s Day

The video has a light-hearted tone, it conveys the underlying warmth of mothers’ favourite love language—food

By BrandWagon Online

May 13, 2023 18:19 IST

The move comes weeks after Reliance's Viacom18 struck a content deal with Warner Bros

JioCinema launches subscription model; pricing unveiled

JioCinema is in talks with various production studios and has plans to introduce dozens of TV shows and movies on…

By Reuters

May 13, 2023 17:15 IST

I can't get enough of the Royal family drama Succession, said Abbi

Chai pe Charcha with BrandWagon Premium Story

Rajat Abbi, vice president – global marketing, greater India, Schneider Electric, talks to BrandWagon Online about his weekends, favourite vacation…

By Nafisa Salim

May 13, 2023 16:11 IST

Many tech-enabled platforms are offering free and paid tools specifically created and curated for the creator economy

6 tools for content creators to improve earnings

According to data released by Google, YouTube’s creator ecosystem alone contributed over Rs 10,000 crore to the Indian GDP

May 13, 2023 14:35 IST

Titan also announced ASK A-आई, an AI-powered Chatbot

Titan launches social media campaign #MOMentsTogether

Titan curated reels and memes with responses and welcomed user-generated content for amusing and shareable responses

By BrandWagon Online

May 13, 2023 13:05 IST

Ganjoo is an ardent believer in the fact that advertising is nothing but good storytelling

BrandWagon Ad Talk with Baazi Games’ Varun Ganjoo Premium Story

The key premise of successful digital strategies is built on understanding and quickly adapting to the ever-changing consumer behavior, according…

By Yukta Raj

May 13, 2023 11:31 IST

The scope of automating processes through AI with a human-error-free perspective also draws a lot of attention

Analysing customer behaviour and preferences using AI video analytics

Video analytics can be a critical platform equally supporting revenue growth and loss prevention for retail businesses

May 13, 2023 10:01 IST

Jeevansathi.com ropes in actress Nimrat Khaira to launch campaign #SwagNaalSwagat

The brand creates personalized wedding video invites for soon to wed Punjabi couples

By BrandWagon Online

May 12, 2023 18:37 IST

Dot Media launches its newest IP FINTroop for digital influencers in Finance space

As per the company, FINTroop will be pivotal in promoting collaborative spirits among content creators, influencers and brands in the…

By BrandWagon Online

May 12, 2023 17:56 IST

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