Mercedes-Benz India drives D2C revolution with retail of the future model, selling over 50,000 cars since 2021 Premium Story
63% of consumers stress the importance of trust in AI, with $200 bln in sales expected this holiday season, as per Salesforce report
Infobip’s Ben Lewis on the company’s CPaaS X offering, market differentiators, and future growth plans Premium Story
Google’s confidential matching: balancing precision ad targeting with user privacy in a post-cookie world Premium Story
Interview: Soumya Mohanty, managing director & chief client officer, South Asia (insights division), Kantar
JioCinema hits the ball out of the park in nail-biting IPL final The match between Gujarat Titans and Chennai Super Kings saw JioCinema reach concurrent viewership of a record 32 million By Viveat Susan PintoMay 31, 2023 09:13 IST
The Good Glamm Group’s Priyanka Gill on using content to drive commerce Premium Story This is a global first business model which solves the pain points of three large industries, that is, media, e-commerce… By Nafisa SalimMay 31, 2023 08:18 IST
Adda52 announces second edition of ‘Fly to Vegas’ campaign As per the company, players can be a part of the poker fiesta by earning PGP (Poker Game Points) targets… By BrandWagon OnlineMay 30, 2023 18:31 IST
Myntra unveils virtual fashion influencer Maya ahead of EORS Myntra aims at connecting with GenZ shoppers through the association with virtual fashion influencer,Maya By BrandWagon OnlineMay 30, 2023 18:01 IST
OTT content does not influence smoking habits in India says Koan Advisory Group Released ahead of World No Tobacco Day, the report highlights the challenges of the prevailing narrative surrounding smoking habits in… By BrandWagon OnlineMay 30, 2023 17:29 IST
Stayfree launches social media campaign highlighting stories of young women The campaign showcases 12 women across 12 hours highlighting their professional journey, aspirations and challenges By BrandWagon OnlineMay 30, 2023 17:01 IST
KC Global Media collaborates with Prime Video for Animax+GEM Animax + GEM offers customers a selection of Japanese anime, drama, and variety programmes with English subtitles By BrandWagon OnlineMay 30, 2023 16:31 IST
Syska launches campaign featuring actor Rajkummar Rao The campaign is conceptualised and produced by creative agency By Design By BrandWagon OnlineMay 30, 2023 16:02 IST
Bisleri International adds three new flavours to its list of carbonated drinks The company has launched Bisleri Pop, Bisleri Rev and Bisleri Spyci Jeera through an integrated marketing campaign. By BrandWagon OnlineMay 30, 2023 15:26 IST
YES BANK unveils refreshed brand identity YES BANK has launched a new logo which carries the visual DNA of the bank and builds on it By BrandWagon OnlineUpdated: May 30, 2023 15:19 IST
The Good Glamm Group appoints Samrat Sehgal as chief supply chain officer Prior to this, Sehgal served as head of supply chain at Dabur India Limited By BrandWagon OnlineMay 30, 2023 14:01 IST
Lemma appoints Ryan Pestano as chief product officer Ryan will assume responsibility for overseeing the portfolio of products and platforms offered by Lemma By BrandWagon OnlineMay 30, 2023 13:31 IST
Tilt Brand Solutions promotes Adarsh Atal to chief creative officer Prior to the promotion, Atal was working as executive creative director By BrandWagon OnlineMay 30, 2023 13:01 IST
Mortal and Thug voice packs launched in BGMI Thug and Mortal’s voice packs will feature their dialogues as in-game commands, available in Hindi and English By BrandWagon OnlineUpdated: May 30, 2023 12:48 IST
Education is among the top violative sectors in advertising: ASCI Report The updated guidelines highlight the need for ads to refrain from messaging that can cause physical or mental harm to… By BrandWagon OnlineMay 30, 2023 11:58 IST
VDO.AI and Pivotroots Advertising team up for Swiggy’s CTV campaign The campaign highlights the VDO.AI’s QR wrapper technology as a distinctive feature in CTV advertising By BrandWagon OnlineMay 30, 2023 11:06 IST
Brand IPL still in form, to hit $10 bn this year In 2022, IPL’s brand value stood at $8.4 billion, according to Brand Finance, an international brand valuation firm By Viveat Susan PintoMay 30, 2023 09:16 IST
HDFC Bank’s Ravi Santhanam on the evolving role of CMOs and the role of data Premium Story The marketing mix depends on what is the particular objective that HDFC wants to achieve By Yukta RajMay 30, 2023 08:21 IST
Pavitra Rishta actress Priya Marathe passes away at 38 after battling cancer: Subtle warning signs to watch for
‘Dragon and elephant must come together’: Modi-Xi meeting in Tianjin marks thaw in India-China relations | Key Takeaways
Income Tax Return processing time latest update: Only 2.6 crore returns processed so far; deadline extension likely?
