64% of consumers prefer AI in customer support, 53% favour hybrid Human-AI solutions; Kapture CX Report
Gen Alpha influences 1.46X more family purchases as digital media consumption rises by 60%: reveals Kantar report
Tata Trusts launches its new film featuring Sanjeev Kapoor, aims to promote breast cancer screening for women
BPCL’s MAK lubricants partners with Shah Rukh Khan’s Jawan The strategic synergy promises to catapult brand visibility to heights, captivating a vast and diverse audience along the way By BrandWagon OnlineSeptember 4, 2023 12:30 IST
IFGL Refractories assigns creative and digital mandate to Brandwizz Communications The agency team will also work on advertising, trade show participation and creative assets as per the brand goals By BrandWagon OnlineSeptember 4, 2023 11:46 IST
Conran Design Group partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive… By BrandWagon OnlineSeptember 4, 2023 11:01 IST
UAE creates federal authority for ‘commercial gaming’ as casino giants flock to Gulf Arab nation United Arab Emirates forms General Commercial Gaming Regulatory Authority, named Kevin Mullally as its CEO. By Associated PressSeptember 4, 2023 10:16 IST
Thums Up unveils its next campaign, “Thums Up Utha, India India Macha” for ICC Men’s Cricket World Cup The campaign features cricket cricketers including Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah, and Mohammed Siraj along with the voice over… By BrandWagon OnlineSeptember 4, 2023 09:29 IST
After hours with Raghav Kansal, CEO and co-founder, ETML Kansal’s weekend is reserved for spending time with loved ones. By Alokananda Chakraborty September 4, 2023 09:00 IST
Credentials matter ASCI’s norms for health influencers will upend Rs 500 crore ad category. By Geetika SrivastavaSeptember 4, 2023 08:51 IST
Scripting a comeback Why today’s brands are enlisting stars no longer in the limelight? By Christina MonizSeptember 4, 2023 08:40 IST
Google India’s Satya Raghavan on why performance marketing is crucial and the company’s role Premium Story Advertisers who adopt Performance Max achieve 18% more conversions at a similar cost per action, compared to 13% when it… By Nafisa SalimSeptember 4, 2023 08:13 IST
Chai pe Charcha with BrandWagon Premium Story Chandhok likes eating Chaat and hanging out a close friend’s place in his off time By Saptak BardhanSeptember 3, 2023 17:45 IST
Preserving data privacy: the critical role of data collection filters According to research by Cisco, 33% of users terminated relationships with companies over data privacy concerns September 3, 2023 16:00 IST
Spotify to cut back promotional spending on white noise podcasts Spotify has been paying and providing ad support to podcasters who provide white-noise programming By BloombergSeptember 3, 2023 14:00 IST
BrandWagon AdTalk with ASUS’ Paramjeet Singh Mehta Premium Story Mehta believes presenting a fine amalgamation of captivating storylines coupled with the tools to target the exact audience, marketing campaigns… By Saptak BardhanSeptember 3, 2023 12:00 IST
SRK vs SRK in race for Bollywood’s biggest opener this year The next step for ‘Jawan’ would be to cross Rajinikanth’s action film ‘Jailer’, which has grossed more than Rs 600… By Alokananda ChakrabortySeptember 3, 2023 10:31 IST
Disney Star plans big splash in cricket viewership war with Viacom18 According to media industry sources, Viacom18 may continue its free streaming strategy for one more year, after initially deciding to… By Viveat Susan PintoSeptember 3, 2023 09:55 IST
India is all set for the era of connected televisions With India’s growing internet penetration, aided by the 5G rollout and the ongoing OTT revolution, Smart TVs now contribute to… Updated: September 4, 2023 16:34 IST
Chandrayaan-3: A sparkle of creativity in the world of brandverse On platforms like Twitter, Facebook, and Instagram, brands seamlessly blended their messaging with the Chandrayaan 3 achievement, showcasing a keen… September 2, 2023 17:37 IST
BrandWagon AdTalk with Hayden Scott, Virtue Worldwide Premium Story Hayden Scott, creative head APAC, Virtue Worldwide – The Agency powered by VICE Group, talks to BrandWagon Online, about the… By Yukta RajSeptember 2, 2023 16:23 IST
Markets climb higher in late trade: Nifty scales past 24,700; BSE Metal Index up 3% – 5 key highlights
