Shifting the gatekeeper role Premium Story
Can Sebi’s proposed Common Advertisement Code root out the problem of dubious claims by purported celebrities, finfluencers & even AI…
An inside look at the life of a mid-market strategy consultant in India, balancing rapid-fire corporate decision-making with a minimalist…
Dhruv Sachdeva, founder of Humour Me, discusses how independent agencies like his are reshaping advertising, focusing on creativity, culture, and…
Stick or twist? It’s time to change course Premium Story
India’s drastic drop in Cannes Lions awards highlights a shift towards measurable results, technology, and sustainable strategies over traditional storytelling…
Is India global FMCG’s proving ground? Premium Story
Two back-to-back deals. Nearly ₹7,000 crore in foreign capital. What it means for Indian’s startup ecosystem and brands’ ability to scale
Abhishek Gupta, VP, customer development, Coca-Cola India tells that in a growing market, category recovery is rarely linear, and it…
Ad rates for IPL final wait for powerplay surge Premium Story
Broadcasters face unsold inventory and flat standard spot rates during IPL 2026, as advertisers prioritize targeted connected TV (CTV) environments…
Hemant Jain, Joint Managing Director of Kewal Kiran Clothing Limited (KKCL), shares insights into his leadership style, daily routine, and…
India’s revamped TV ratings framework introduces stricter norms, higher accountability and competition, potentially reshaping broadcaster strategies and ad markets.
Versuni’s Gulbahar Taurani shares his leadership philosophy on sustainable growth, from blocking “thinking time” for long-term planning to using the…
After hours with Pratik Nath, MD, Epsilon India Premium Story
“My weekdays are often filled with back-to-back meetings. Despite this, I make a point to reserve one day exclusively for…
“Weekends are often catch-up time. I’m not very active on WhatsApp during the week, so Sunday mornings are usually me…
Interview: Chandni Shah, CEO, Kinnect & 22feet Tribal Premium Story
Many of our strongest partnerships today have grown that way over several years. Going forward, our focus will remain on…
My aim is to build an organisation that outlasts generations. My role goes far beyond titles – it’s about setting…
TV spots for Sunday’s match zoom to Rs 50 lakh. The spike isn’t limited to television.
After hours with Dev Karvat, founder & CEO, Asego Premium Story
My weekdays are a balance between strategic thinking and ground realities. I spend time with teams across product innovation, operations,…
After Hours with Arnab Banerjee, MD & CEO, CEAT Tyres Premium Story
The most exciting part has been the constant process of learning by doing, and learning from everyone around us —…
We are a high growth start-up and as the CEO I have to manage going wide vs going deep on…
