Alokananda Chakraborty

Introduction

Alokananda Chakraborty is a veteran journalist and the Editor of Brandwagon at Financial Express. With nearly three decades of experience, she is a distinguished authority on the evolution of the Indian media, marketing, and advertising landscapes. Experience Alokananda’s career began with the ABP Group in Kolkata, establishing a strong foundation…Read More

Alokananda Chakraborty is a veteran journalist and the Editor of Brandwagon at Financial Express. With nearly three decades of experience, she is a distinguished authority on the evolution of the Indian media, marketing, and advertising landscapes.

Experience

Alokananda’s career began with the ABP Group in Kolkata, establishing a strong foundation in traditional news reportage. Her professional trajectory is marked by two significant stints at both Business Standard and Financial Express. Notably, she spent five years on the digital side with agencyfaqs.com (now afaqs.com) during its formative years, providing her with a pioneering perspective on digital media and brand communication long before they became industry standards.

Expertise

Alokananda specialises in the strategic and creative drivers behind India’s biggest brands. Her reporting is characterized by a deep analytical approach to consumer-facing industries. Her core focus areas include:

Media & Marketing Strategy: Leading the “Brandwagon” section, where she oversees coverage of brand building and market positioning.
Advertising Trends: Tracking the shifts from traditional advertising models to tech-driven, digital-first campaigns.
Long-Format Narrative: Developing in-depth, investigative stories that explore the nuances of media conglomerates and market dynamics.
Industry Analysis: Providing “de-jargonised” insights into the complex world of consumer behaviour and corporate branding.

Authoritativeness & Trust

With nearly 30 years in the field, Alokananda possesses an extensive historical perspective on the maturation of the Indian market. Her leadership of a specialised vertical like Brandwagon reflects her deep-rooted industry connections and her ability to provide rigorous, insight-led commentary. Having navigated the transition from legacy print to early digital journalism, she is a trusted voice for C-suite executives and marketing professionals seeking clarity in a rapidly shifting media environment.

By Alokananda Chakraborty

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