HDFC Bank’s Ravi Santhanam on the evolving role of CMOs and the role of data Premium Story The marketing mix depends on what is the particular objective that HDFC wants to achieve 2 years ago
Premier Handball League unveils official promo campaign ‘It’s a Different Ball Game’ The promo film depicts a conglomeration of sports that are being played in India; background score by Shikhar Naad Qureshi 2 years ago
Mobil signs Hrithik Roshan as new brand ambassador Mobil had earlier also partnered with Hrithik Roshan’s action thriller ‘Vikram Vedha’ 2 years agoMay 29, 2023
Vi John and Cupshup launch Vi John Premier League campaign As per the company, the campaign boasts a IPL-themed setup for cricket enthusiasts over 100 societies and tech parks across… 2 years agoMay 29, 2023
Food-tech startup Pluckk appoints Kunwarjeet Grover as head of growth Prior to Honasa Consumer, he was associated with renowned companies such as Himalaya Herbal Healthcare, CavinKare, Phillips Lightning, and Havells… 2 years agoMay 29, 2023
GOVO ropes in Sidharth Malhotra as its brand ambassador The actor will represent the brand and endorse its range of audio products, enhance its brand presence and establish a… 2 years agoMay 29, 2023
Welspun One appoints three independent members on its Board of Directors and Investment Committee The company has recently inducted Sushil Rathi, Anup Shah to its Board of Directors and Investment Committee and Yash Gupta… 2 years agoMay 29, 2023
Whisper collaborates with actress Mrunal Thakur to spread period awareness on menstrual hygiene day This campaign aims to openly discuss and describe the often undiscussed ‘how’s and ‘why’s’ of periods 2 years agoMay 29, 2023
After Hours with Ashit Kukian, CEO, Radio City My weekends are typically spent with family and friends, says Kukian 2 years agoMay 29, 2023
Chai pe Charcha with BrandWagon Premium Story Sanjay Sahu, managing director, Bioderma India, talks to BrandWagon Online about his weekends, favourite vacation destination and more 2 years ago
SRL Diagnostics renames as Agilus Diagnostics As per the company, Agilus is inspired by the Latin term, agilis which stands for ‘agility’ 2 years agoMay 28, 2023
Innovative marketing in the era of hyper-fragmentation of media platforms Consumers today are likely to choose a brand that they follow on social media platform 2 years ago
Chai pe Charcha with BrandWagon Premium Story Shaily Mehrotra, CEO and founder, Fixderma Skincare, talks to BrandWagon Online about his weekends, favourite vacation destination, and more 2 years agoMay 27, 2023
Unleashing the power of live stream commerce: The future of interactive shopping Live streaming commerce is catching up in India as it helps cut the language barriers and adopt digital literacy 2 years agoMay 27, 2023
Mastering data integrity: Ensuring accurate and reliable insights for E-commerce success Getting an access to accurate and reliable data is the challenge with data-driven decision-making, which otherwise can lead to costly… 2 years agoMay 27, 2023
Paree Sanitary Pads launches ‘PareeVartan’ Campaign Brand ambassador and actress Janhvi Kapoor along with other social media influencers takes the pledge and invite people to join… 2 years agoMay 26, 2023
Goafest 2023: Data-driven approach for effecting marketing Companies need to first address the problem statement of consumers in order to use the humungous data available, says industry 2 years agoMay 26, 2023
Simpl collaborates with BookMyShow’s #MySummerBucketList campaign Metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Kolkata and Chennai are amongst the cities opting for most summer activities 2 years agoMay 26, 2023
