Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories Premium Story
IPL 17 witnesses 6% increase in ad volumes, 65% more categories, and 37% more advertisers, reveals TAM report
Helios to open 50 new stores and launch French watchmaker Herbelin in India with Rs 100 crore investment
How the top 100 global brands lost $3.5 trillion: short-term gains, long-term losses, reveals Interbrand
52% growth in ad impressions on digital platforms in Q1 2024 compared to the respective phase last year, reveals TAM report
TAM Sports: IPL 16 on TV sees a drop in the number of advertisers during the first seven matches Gaming has emerged as the top advertising category for the ongoing season of the tournament. By BrandWagon OnlineApril 11, 2023 09:42 IST
Rigi launches a four-films brand campaign with MS Dhoni The campaign has been produced and directed by The Rabbit Hole along with creative directors Vishal Dayama and Tanmay Bhatt. By BrandWagon OnlineApril 10, 2023 18:20 IST
ODN awarded ecommerce digital-creatives mandate for Zydus Wellness Under the mandate, ODN will work on the ecommerce content strategy for the three brands, Sugarfree, Nutralite and Sugarlite. By BrandWagon OnlineApril 10, 2023 17:30 IST
Paragon Footwear launches new campaign to celebrate relationships The story of the campaign has been developed by creative director Cherian Skaria; executed by Anoop KP, head of Operations. By BrandWagon OnlineApril 10, 2023 15:38 IST
Shemaroo Entertainment onboards Hitesh Shetty as revenue head for Broadcast As per the company, Shetty will report directly to Sandeep Gupta, COO of the Broadcasting Business. By BrandWagon OnlineApril 10, 2023 14:27 IST
23 sponsors sign up in the first week of TATA IPL 2023 on JioCinema app The company claims that the number of advertisers and sponsors signed up by JioCinema for TATA IPL 2023 is higher… By BrandWagon OnlineApril 10, 2023 12:58 IST
Havas India elevates Sangeeta Barde as CEO of Havas Life Sorento In addition, Barde is named Regional Head of Havas Health & You Middle East By BrandWagon OnlineApril 10, 2023 10:52 IST
After hours: With Vishal Gondal, founder & CEO, GOQii ‘You can technically consider me ‘on holiday’ while I am working’. By Banasree PurkayasthaApril 10, 2023 10:33 IST
Moving beyond the comfort zone New models, export of made-in-India vehicles to push volume growth By Akanksha NagarApril 10, 2023 10:24 IST
Flavour of the season Ice cream makers are doling out new formats to counter price rise By Christina MonizApril 10, 2023 10:14 IST
BrandWagon Explained: Online Gaming and the Theory of permissible games What is the role of self-regulatory bodies in online gaming to determine the nature of games By Anushree BhattacharyyaApril 10, 2023 09:45 IST
JioCinema introduces new IPL contest Jeeto Dhan Dhana Dhan JioCinema clocked over 147 crore video views during the opening weekend for the TATA IPL on digital; the highest-ever opening… By BrandWagon OnlineApril 9, 2023 17:45 IST
Schneider Electric becomes the ‘Official Sustainability Partner’ of Rajasthan Royals The partnership is aimed at accelerating push towards sustainability through Schneider Electric’s ‘Green Yodha’ Initiative By BrandWagon OnlineApril 9, 2023 15:45 IST
Building and catering to the premium podcast appetite According to the PWC Global Entertainment and Media Outlook study, India has the third-largest podcast listener base after the US… April 9, 2023 13:46 IST
Chai Pe Charcha with Brandwagon Sachin Chadha, director of Milap Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more. By BrandWagon OnlineApril 9, 2023 11:48 IST
Independent, multi-stakeholder body needed for fact checking: Experts Amended rules may not be effective; a dedicated law would tackle the issue better than frequent tweaks to IT rules,… By Jatin GroverApril 9, 2023 10:23 IST
Brands ride on the IPL moment A perfect synergy for moment marketing for brands; holy grail of marketing opportunities April 9, 2023 09:52 IST
BrandWagon Ad Talk with Plum’s Shivani Behl Investing in data analytics is now a hygiene factor and no longer just a differentiator, Behl says By Nafisa SalimApril 8, 2023 12:02 IST
US Open 2025: Williams, Sinner, Alcaraz march on to next round as upsets shake on day five – Key Highlights
