Bonkers Corner’s Shubham Gupta on the company’s road to profitability, besides expansion plans Premium Story
Auto sector sees 29% ad volume growth in H1 2024, with two-wheelers leading and Maruti Suzuki retaining the top spot; reveals TAM report
Dish TV’s Manoj Dobhal on the company’s net loss, marketing strategies and future roadmap Premium Story
Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story
OTP-less onboards CTO, CPO and CSO in its leadership team Anubhav Mathur, Pawan Pathak and Sahil Chawla join the team as chief technology officer, chief product officer, chief sales officer,… By BrandWagon OnlineMay 10, 2023 13:51 IST
Opinion: ‘The Kerala Story’ ban wrong, sops equally unacceptable An unwillingness to embrace middle ground stops us from ceding that cinema has and can be a vehicle for driving… Updated: May 10, 2023 14:00 IST
Meta tests creator payments based on views to compete with TikTok Meta said that it is testing the new payout model with its short-form videos known as reels By BloombergMay 10, 2023 12:47 IST
Wendy’s deploys AI chatbots for drive-thru orders Interest in AI chatbots from investors and the public has surged after the release of OpenAI’s ChatGPT last year. By BloombergMay 10, 2023 11:45 IST
Anko onboards Sociowash as its digital marketing agency Under the partnership, Sociowash would be responsible for delivering services like social media management, performance marketing, and influencer marketing By BrandWagon OnlineUpdated: May 10, 2023 11:59 IST
TVS RONIN’s new integrated brand campaign showcases confluence of modern and retro worlds of motorcycling The campaign video, featuring rock band Girish and the Chronicles aims to build connections with the like-minded riders. By BrandWagon OnlineMay 10, 2023 10:43 IST
Blogger’s Park: For a stronger connection How adtech firms can capitalise on IPL telecast on CTV May 10, 2023 10:17 IST
Campaign pushed boundaries of targeted advertising Mayuresh Dubhashi, group executive director, Leo Burnett India By Christina MonizUpdated: May 10, 2023 09:40 IST
Interview: Shahir Muneer, founder and director, Divo ‘Standalone music subscription remains a challenge in India’ By Geetika SrivastavaMay 10, 2023 08:55 IST
Political parties to spend heavily on TV, followed by print while digital’s role remains uncertain Premium Story Ad insertions by political parties increased 190% on television in 2019 when compared with 2009, data from TAM Media Research… By Saptak BardhanMay 10, 2023 08:11 IST
Zoomcar launches brand campaign #ApniHiSamjho As per the information, the campaign depicts the warmth of host- guest connect By BrandWagon OnlineMay 9, 2023 18:42 IST
Moj launches #AaDekhenZaraKismeKitnaHaiDum campaign to celebrate the best of 90s and 2000s With themes ranging from comedy and music to beauty, food, and dance, the creators from will battle to showcase their… By BrandWagon OnlineMay 9, 2023 17:58 IST
Amazon launches new unit to distribute movies and TV shows: Sources Amazon MGM Studios Distribution will make the programming available to rent or buy on other services and on airplanes By BloombergMay 9, 2023 14:53 IST
Fortune launches digital campaign ‘Achaar Ka Perfect Jodidaar’ The goal is to emphasize the feeling of nostalgia associated with homemade pickles as well as revive a conversation and… By BrandWagon OnlineUpdated: May 10, 2023 20:52 IST
The Moms Co. unveils digital campaign “For Every Mom, Through Every Change” The digital campaign will be spearheaded by the brand ambassador, Sonam A. Kapoor By BrandWagon OnlineUpdated: May 9, 2023 13:56 IST
Kaspersky appoints Adrian Hia as new APAC managing director Prior to joining Kaspersky, Adrian Hia was the senior regional VP for ASEAN By BrandWagon OnlineMay 9, 2023 13:03 IST
MG Motor India appoints Tilt Brand Solutions for their MG Comet EV As per the information, Tilt is tasked to conceive, create and execute a through-the-line brand and advertising programme for MG… By BrandWagon OnlineMay 9, 2023 12:16 IST
Too Yumm launches ‘Namkeen ke Shaukeen’ campaign with brand ambassador Varun Dhawan The campaign aims to establish a strong connect with its tasty, healthy, and innovative offerings for the consumers urging them… By BrandWagon OnlineMay 9, 2023 11:41 IST
‘Waiting for Indian Americans who voted for Trump to…’: Ro Khanna’s stern message amid 50% tariff ‘sabotage’
ChatGPT-maker OpenAI is hiring Content Strategist, offering salary of up to Rs 3.45 crore: Details inside
Dwayne Johnson’s weight loss journey: How ‘The Smashing Machine’ star lost 28 kg for Mark Kerr’s biopic?
