V2 Retail targets Rs 1,800 crore revenue in FY25 with 60 new stores and online expansion Premium Story
Interview: Krishna Rathi, Senior Country Director, Indian subcontinent & Maldives, Agoda Premium Story
Indexed ad volumes per Channel on TV dropped 3% in H1,2024 compared to the same period of previous year, reveals TAM report
China’s Tencent posts revenue growth in first quarter Net profit rose 11% to 25.83 billion yuan, missing the 29.67 billion expected by analysts By ReutersUpdated: May 17, 2023 18:21 IST
Hershey India launches campaign ‘Slurp Up the Fun’ The company has also introduced cashew butterscotch ice cream flavor milkshake By BrandWagon OnlineMay 17, 2023 15:34 IST
Gillette Venus launches campaign featuring Ananya Pandey The new tagline is a reminder to girls to choose pain-free smoothness By BrandWagon OnlineMay 17, 2023 15:02 IST
Total consumption across online video sector reaches 6.1 trillion minutes: MPA Report Content viewership on paid tiers was led by international content, which contributed 51% of total paid tier premium VOD consumption… By BrandWagon OnlineMay 17, 2023 14:35 IST
Kapture onboards Himanshu Garg as SVP-Engineering Garg will spearhead the technology team at Kapture and supplement building new capabilities apart from enhancing existing ones. By BrandWagon OnlineMay 17, 2023 13:52 IST
WhatsApp launches new safety campaign to safeguard users’ Whatsapp accounts ‘Stay safe with WhatsApp’ campaign in an effort by the company to raise awareness around its existing safety tools and… By BrandWagon OnlineMay 17, 2023 12:49 IST
Gaming emerges as top violative sector: ASCI Annual Complaints Report 2022–23 92% of gaming advertisements reviewed by ASCI for FY 2022–23 did not adhere to the guidelines for real money gaming By BrandWagon OnlineMay 17, 2023 12:16 IST
Mondelez India joins forces with AdGlobal360 for advanced e-commerce analytics and digital shelf management The move is aimed at further optimizing Mondelez India’s digital shelf experience across marketplaces and quick commerce platforms By BrandWagon OnlineMay 17, 2023 11:31 IST
Tesla’s new strategy: Elon Musk plans to enter the advertising arena This is considered to be a major shift for the company that’s largely avoided traditional marketing. By BloombergMay 17, 2023 10:40 IST
Work That Speaks | Ad Reviews 8 to 16 May 2023 Premium Story Brands that cut through: Starbucks, Catch Spices, Edelweiss Tokio Life, Zoomcar, Colgate, Furlenco, Good Day, Dollar, Nimyle, Poco, Sugar.fit, Bindu,… May 17, 2023 10:17 IST
Interview: Aditya Kanthy, MD & CEO, DDB Mudra Group ‘You realise the value of long-term partnerships when chips are down’ By Christina MonizMay 17, 2023 09:51 IST
How AI can change retail With the advent of artificial intelligence (AI), brands are now able to offer a wide range of options that can… May 17, 2023 09:21 IST
On the spot: Dealt with a serious issue with candour he company and the agency dealt with it delicately by tying the reason to deep-rooted sentiments like family values By Akanksha NagarMay 17, 2023 08:51 IST
Ajay Kakar and Partha Sinha on how the ABBY Awards have gone through a transition Premium Story The number of total entries stood at 3,301 when compared with 3,021 in 2022. By Yukta RajMay 17, 2023 08:22 IST
TAM Sports: 85 brands advertised across sports channels during 54 matches in IPL16 The top two advertisers in IPL-16 accounted for a 19% share By BrandWagon OnlineMay 16, 2023 19:38 IST
Dettol launches new campaign #DettolProtectsTomorrow to encourages for brighter future The campaign is launched to motivate children to explore the world without the fear of disease-causing germs. By BrandWagon OnlineMay 16, 2023 16:22 IST
MPL launches in Africa; expands to 4 continents The MPL app offers gamers, in Nigeria and beyond, the opportunity to monetize their skills as they engage in paid… By BrandWagon OnlineUpdated: May 16, 2023 16:22 IST
BlueStone launches campaign ‘Big Gold Upgrade’ to disrupt the concept of old gold exchange The 360-degree campaign will be featured across print, in-cinemas, OOH, digital media, and retail By BrandWagon OnlineMay 16, 2023 15:01 IST
‘I’ve reduced staff from 9,000 to 5,000 because…’: Salesforce CEO Marc Benioff justifies why his company cut 4,000 jobs
