Snap hires Meta’s former employees to expand ad business Patrick Harris has joined as senior vice president of partnership; David Sommer will work as head of verticals 2 years ago
To date or not to date as dating apps fail to build brand loyalty The campaigns by dating app companies seems similar to each other and focuses more on brand positioning and user experience 2 years agoMay 2, 2023
EMotorad partners with online toy retailer Toys“R”Us Through the partnership, EMotorad seeks to capitalise on the emerging trends and provide a range of innovative solutions for kids. 2 years agoMay 1, 2023
Royal Stag Barrel Select Large releases short film ‘Somoyer Smritimala’ The 35-minute film captures the sense of uncertainty and discomfort brought on by the lockdown, through the perspective of a… 2 years agoMay 1, 2023
TAM Sports: Celebrity-endorsed ad volume grew up by 36%; the overall count of celebrities declines for TATA IPL 16 The share of film actors and sports persons endorsed ads per channel grew by 50% and 45% respectively in IPL-16 2 years agoMay 1, 2023
Cross-media measurement: An unsolved mystery? As digital media explodes, one often hears the media/marketing fraternity in the country rue that they are unsure if a… 2 years agoMay 1, 2023
After hours: Ameen Khwaja, founder & CEO, pTron Post-Covid, lifestyle digital accessories have become an essential part of modern society 2 years agoMay 1, 2023
Making the most of marketing automation Targeted campaigns gleaned from quality customer data-led insights are bound to increase conversions and, eventually, brand sales 2 years agoApril 30, 2023
Chai pe Charcha with Brandwagon Sashi Kumar, MD, Indeed India, talks to BrandWagon Online about his weekends, favourite vacation destination and more 2 years agoApril 30, 2023
Chai pe Charcha with Brandwagon Nisschal Jaain, founder and CEO, Shypmax, talks to BrandWagon Online about his weekends, favourite vacation destination and more 2 years agoApril 30, 2023
Dettol Banega Swasth India launches ‘Folk Music for a Swasth India’ in Tamil Dettol partners with Hindu Tamil Thisai to launch Tamil music album on Hygiene Practices 2 years agoApril 29, 2023
Chai Pe Charcha with Brandwagon Rohan Bhargava, co-founder, CashKaro and EarnKaro, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 2 years ago
Chai Pe Charcha with Brandwagon Vidhu Nautiyal, co-founder and chief revenue officer, CloudConnect Communications , talks to BrandWagon Online about his weekends, favourite vacation destination… 2 years agoApril 29, 2023
The rise of mobile bookings: How White Label Travel Solutions are adapting to the mobile-first era Going online is the way to move ahead. A fully functional travel portal would change the face of the travel… 2 years agoApril 29, 2023
IPL’s growing popularity has transformed Indian cricket economics The love for cricket has only amplified over the years and the Indian Premier League (IPL) has taken it to… 2 years agoApril 29, 2023
Moj celebrates International Dance Day with #StandOutOnMoj challenge As per the company, the challenge will run from April 27 to May 2, 2023 and aims to celebrate the… 2 years agoApril 28, 2023
BookMyShow partners with Prime Video to curate a campaign ahead of the premiere of Citadel To enhance the audience’s reach for the upcoming series ‘Citadel’, BookMyShow has curated a 360-degree campaign 2 years agoApril 28, 2023
POGO launches summer campaign to celebrate 15 years of Chhota Bheem The channel has lined up various marketing strategies including a new Big Picture, movie premiers, new show, digital activities and… 2 years ago
EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI Premium Story
