Adidas and Arsenal unveils 2023/2024 home jersey Taking design inspiration from the kit worn by the record-breaking team, the jersey features a shade of red offset with… 2 years agoMay 26, 2023
Myntra ropes in Shah Rukh Khan as the face of ‘End of Reason Sale’ The brand campaign will be amplified extensively via multimedia channels leading up to and during EORS-18 2 years agoMay 26, 2023
Tim Hortons, Starbucks set for a faceoff The Mumbai outlet of Tim Hortons is vying for customers on the same street as its nearest competitor, Starbucks 2 years agoMay 26, 2023
Reliance Consumer Products Limited acquires 51% controlling stake in Lotus Chocolate Company Limited RCPL also subscribed to non-cumulative redeemable preference shares of LOTUS for an aggregate consideration of Rs. 25 crore 2 years agoMay 25, 2023
Global markets: Stocks in debt ceiling danger zone after US rating warning With stock markets now fixated on the fight in Washington, falls in Asia were followed by early dips in London,… 2 years agoMay 25, 2023
mSix&Partners wins integrated media mandate for Dr. Reddy’s OTC business The mandate will focus on crafting detailed micro-marketing solutions with a clear focus on the regionalization story for Reblanz ORS… 2 years agoMay 25, 2023
realme announces Shah Rukh Khan as the brand ambassador The announcement comes at a time as realme prepares to launch its flagship smartphone series, the realme 11 Pro Series… 2 years agoMay 25, 2023
PlayerzPot promotes Mihir Sanchala to CTO Mihir introduced innovative changes, reducing the time to introduce new sports and achieving three times company growth 2 years agoMay 25, 2023
PUMA collaborates with Orangutan as official kit partner The two brands aim to spread the word that esports athletes deserve the same recognition as traditional athletes 2 years agoMay 25, 2023
ChatGPT-powered feature to guide shoppers on Myntra The tool saves users from carrying out multiple searches for products they are looking for 2 years agoMay 25, 2023
Larah Opalware by Borosil unveils a new brand identity The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives 2 years agoMay 24, 2023
Porter onboards Interbrand to strengthen brand strategy and positioning The agency was roped in to help the brand revisit and elevate its employer value proposition and associate value proposition 2 years agoMay 24, 2023
On the Spot: With Venugopal Ganganna, CEO, Langoor By promoting environmentally friendly practices such as recycling and reducing energy consumption, the campaign resonates with consumers who prioritise sustainability 2 years agoMay 23, 2023
Interview: Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull ‘E-commerce, D2C already contribute 20% to our sales’ 2 years agoMay 23, 2023
The future is conversational Conversational commerce mirrors in-store experience 2 years agoMay 23, 2023
To meme or not to meme! Does meme marketing serve a purpose Premium Story To discover popular memes and trends, brands routinely browse social media platforms, internet forums, and meme-sharing websites. 2 years agoMay 23, 2023
Dish TV India Limited proposes Manoj Dobhal as the CEO-designate The proposed succession is a result of Anil Dua’s submission to relieve him from his current responsibilities as the CEO… 2 years agoMay 23, 2023
Vedanta Sesa Goa launches campaign #SesaAgainstPlasticPollution The campaign will feature a variety of activities, including a social media campaign to raise awareness about the impact of… 2 years agoMay 23, 2023
