How brands can leverage CTV during IPL According to recent data by BARC India, the IPL has an estimated reach of over 462 million viewers in India April 2, 2023 09:57 IST
RuPay rolls ‘RuPay Credit Card on UPI’ campaign for IPL 2023 The campaign conceptualised by DDB Mudra Group highlights the benefits of RuPay Credit Cards linkage on UPI platform By BrandWagon OnlineApril 1, 2023 17:38 IST
Chai Pe Charcha with BrandWagon Naveen Soni, president, Lexus India, talks to BrandWagon Online about his weekends, favourite vacation destination and more. By Nafisa SalimApril 1, 2023 16:02 IST
Marketing strategies the fintech industry needs to adopt in 2023 Fintechs focused on customer engagement and increasing the lifetime value of the customer will have an easier path to profitability. April 1, 2023 14:02 IST
BrandWagon Ad Talk The usual practices of not over-communicating, sharing only relevant content and staying topical continue to apply in a post-Covid world. By BrandWagon OnlineApril 1, 2023 12:02 IST
Stories – makers and breakers of brands ‘Stories constitute the single most powerful weapon in a leader’s arsenal’ April 1, 2023 10:01 IST
Noise appoints Gaurav Mehta as its chief marketing officer Prior to joining Noise, Mehta was the chief marketing officer at Zupee. By BrandWagon OnlineMarch 31, 2023 17:22 IST
Glance and JioCinema partner to bring TATA IPL to over 200 million lock screens across India This partnership between Glance and JioCinema will bring a personalized and premium experience to cricket fans who can stay connected… By BrandWagon OnlineMarch 31, 2023 16:43 IST
Dell Technologies launches ‘Back to School’ campaign; reiterates how “doing is the new learning” Conceptualized and developed by VMLY&R, the campaign emphasises the importance of purpose-driven learning and falls under Dell’s larger #PC4Education initiative By BrandWagon OnlineMarch 31, 2023 15:42 IST
My11Circle unveils multiple campaigns for the IPL season The title sponsors of Lucknow Super Giants, has launched multiple campaigns and initiatives to engage fans and players this cricket… By BrandWagon OnlineMarch 31, 2023 14:36 IST
Cadbury Dairy Milk rolls out #CheerForAllSports campaign amid the IPL fever The multichannel campaign shines the spotlight on all sports and sportspeople by mobilising the country’s billion-strong army passionate for sports By BrandWagon OnlineMarch 31, 2023 13:37 IST
Fantasy gaming app Super4 launches campaign #IndiaJeetega ahead of IPL 2023 The contenst winners to gets a chance to watch the IPL eliminators/semi-finals for free By BrandWagon OnlineMarch 31, 2023 12:28 IST
Schneider Electric appoints Deepak Sharma as zone president-Greater India, MD and CEO, SEIPL Sharma will take over from Anil Chaudhry, the current zone president, MD and CEO; Chaudhry to relocate to France to… By BrandWagon OnlineMarch 31, 2023 11:15 IST
No HBO: Most users to continue their Disney+ Hotstar subscriptions In a bid to cut down on costs, Disney+ Hotstar decided to not renew the terms with HBO By FE BureauMarch 31, 2023 10:56 IST
Influencers: From real to virtual As brands queue up, they might soon become mainstream By Akanksha NagarMarch 31, 2023 10:31 IST
Black Panther: Wakanda Forever to Pathaan as exhibition business hopes to spring back to life, the journey might not be that easy Global box office collection is expected to reach $29 million by the end of 2023, revealed, Gower Street Analytics, a… By Anushree BhattacharyyaMarch 31, 2023 10:09 IST
TV advertisers stare at slow pitch as IPL begins today Star Sports is selling ad spots at Rs 15-16 lakh per 10 seconds, while the rates on connected TV are… By Christina MonizMarch 31, 2023 05:45 IST
CEAT launches new campaign featuring Cricketers Rohit Sharma, Shreyas Iyer and Shubman Gill Conceptualised by Ogilvy, the TVC aims at highlighting the importance of having good SUV tyres that can handle speed as… By BrandWagon OnlineMarch 30, 2023 18:34 IST
Sonu Sood sells his Mumbai luxury apartment for Rs 8.1 crore. Here’s how much he bought it for in 2012
2025 Korea Drama Awards: Park Hyung Sik, Park Bo Gum eye Best Actor trophy – nominee voting, show dates OUT
