The great Indian luggage saga! From Safari, American Tourister to Mokobara why bags matter Premium Story
Mastering the art of strategic storytelling: A dynamic omnichannel approach for lasting impact in advertising
Honasa Consumer Limited onboards Nilesh Kotalwar as senior vice president – online revenue and growth
Supreme Court stays Karnataka High Court’s order quashing GST department’s Rs 21,000 crore show cause notice against Gameskraft
Marico’s Saffola Honey celebrates World Bee Day with #BEE-llionaire campaign The new campaign aims to educate consumers about the importance of these little pollinators, while suggesting simple ways to contribute… By BrandWagon OnlineMay 20, 2023 14:18 IST
BrandWagon Ad Talk with Myntra’s Sunder Balasubramanian Premium Story Brands today need to be very sharp in understanding, measuring, and targeting specific cohorts and their behaviours, says Balasubramanian By Yukta RajUpdated: May 20, 2023 12:29 IST
How AI is revolutionising customer engagement in the BFSI industry? Insurance companies can use AI to analyse customers’ past claims and identify potential risks, providing tailored insurance plans that match… May 20, 2023 10:15 IST
Game begins for Battleground Mobile The multi-player online game had 100 million registered users, when it was banned in July last year on security concerns,… By Jatin GroverMay 20, 2023 09:34 IST
Rooter raises $16 million to strengthen technology capabilities The round saw Trifecta Capital, Pivot Ventures, Baldota Family Office, Global Play Media, Denlow Private Trust, Venture Catalysts, and Potential… By BrandWagon OnlineMay 19, 2023 17:31 IST
BGMI Ban Lifted: BGMI to resume operations in India as the government approves a 3-month trial period The game was removed from Google Play Store and Apple App Store post a government order last year post a… By BrandWagon OnlineMay 19, 2023 16:15 IST
Adani Wilmar launches TVC campaign ‘Khoobsurati ka Jadoo’ The campaign highlights the unique qualities and benefits of the soap, emphasizing the fact that it provides affordable beauty with… By BrandWagon OnlineMay 19, 2023 15:47 IST
boAt partners with ONDC network via Shopalyst’s plugin The integration will make boAt’s catalogue discoverable on the ONDC network across all buyer applications. By BrandWagon OnlineMay 19, 2023 15:08 IST
Mortein launches campaign ‘Suraksha Ka Teeka’ with DENTSU CREATIVE India The awareness program is launched with the aim to leverage the everyday habit of applying ‘teeka’ and to educate on… By BrandWagon OnlineMay 19, 2023 14:07 IST
Integral Ad Science earns MRC accreditation for CTV viewable impressions The accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics By BrandWagon OnlineMay 19, 2023 13:39 IST
Art-E wins the creative and digital mandate for Hathi Mustard Oil As per the agency, the mandate is won after a multi-agency pitch by the agency’s Delhi branch By BrandWagon OnlineMay 19, 2023 13:06 IST
The Body Shop rolls out campaign featuring Shefali Shah, Bala Devi and Anny Divya The campaign is aimed to celebrate and inspire everyone to believe in their own power By BrandWagon OnlineMay 19, 2023 12:17 IST
NODWIN Gaming raises $28 million equity investment from 5 investors Funds will be utilized for growing the gaming and esports ecosystem of NODWIN by expanding and incubating newer IPs By BrandWagon OnlineUpdated: May 19, 2023 11:36 IST
Twitter accuses Microsoft of unauthorized data usage, alleges violation of agreement In a letter sent to Microsoft Corp on Thursday, Elon Musk has leveled accusations of sharing data with government agencies… By ReutersMay 19, 2023 10:38 IST
Grammarly sets its sights beyond the classroom, aims to extend AI solutions to the workplace The move is part of the company’s effort to ride the generative AI wave By BloombergMay 19, 2023 09:51 IST
Milking a growing market The race for share in the space has picked up pace By Christina MonizMay 19, 2023 08:53 IST
MiQ’s Siddharth Dabhade, on India’s potential to become the second largest market for the company Premium Story CTVs are in over 20 million households in India which is projected to grow four times to 80 million in… By Nafisa SalimMay 19, 2023 08:16 IST
EdTech startup byteXL strengthens its senior leadership team Pravin Tatavarthi, Manish Kumar Sah, Karthik Divi and Shankar Sivaramakrishnan join the senior leadership team in key roles. By BrandWagon OnlineMay 18, 2023 19:58 IST
Sadhguru’s Mount Kailash ride after brain surgeries worries experts; doctor explains risks and precautions
