TCL ups its marketing spend by five percent this fiscal; ad-spend account for 10% of its total revenue Premium Story Traditional media accounts for 40% the marketing spend while rest 60% will be spend on digital 2 years agoMay 18, 2023
Data Security Council of India appoints Pramod Bhasin as chairman According to the company, the newly appointed leadership aims to make cybersecurity a cornerstone of the new era of digitization 2 years agoMay 17, 2023
How AI can change retail With the advent of artificial intelligence (AI), brands are now able to offer a wide range of options that can… 2 years ago
Coca-Cola India and Zepto expand collaboration for the Return and Recycle initiative Coca Cola and Zepto collaboration aims at driving the digitization of their collection strategy by leveraging e-commerce platforms, the company… 2 years agoMay 16, 2023
Dentsu appoints Prerna Mehrotra as chief client officer for APAC region Prerna will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience… 2 years agoMay 16, 2023
Ayekart appoints Vaibhav Joshi as co-founder, CBO & global head BFSI Joshi brings a wealth of experience in business creation and leading profit and loss (P&L) functions, making him an invaluable… 2 years agoMay 16, 2023
Amazon to add ChatGPT-style product search to web store We are significantly investing in generative AI across all of our businesses, says Keri Bertolino, Amazon spokesperson 2 years agoMay 16, 2023
Brand Dhoni is no longer just about cricket The understanding of his audience has helped MSD forge an emotional bond with audiences over the years that goes beyond… 2 years agoMay 16, 2023
Upstox breaks even in FY23 as revenues touch Rs 1,000 crore It claims to have achieved a break-even in FY23 and reported revenues of over Rs 1,000 crore. 2 years agoMay 16, 2023
HomeLane appoints 22feet Tribal Worldwide for its digital and production mandate As per the company, the partnership will bring about fresh and innovative ideas to the world of home interiors 2 years agoMay 15, 2023
IAN Group appoints Priyank Garg as managing partner of IAN Alpha Fund Priyank’s coming on board will strengthen the fund’s top team and enable it to match and exceed its excellent track… 2 years agoMay 15, 2023
Nihar Shanti Amla onboards Alia Bhatt as the brand ambassador; launches new TVC The new TVC, ‘Baal Badhenge, Bachche Padhenge’ delivers the brand’s dual message of beautiful hair and its commitment towards girl… 2 years agoMay 15, 2023
Dream11 appoints Priyanka Kodikal as chief design officer Kodikal joins Dream11 from Meta, where she was the global head of design for WhatsApp’s consumer products 2 years agoMay 15, 2023
Virat Kohli expands one8 to launch one8 Fitness app The app offers personalised workout programs and supports users to achieve their fitness goals, the company stated. 2 years agoMay 15, 2023
Nutralite hosts cookery show in metaverse with Chef Sanjeev Kapoor The campaign was executed through outdoor hoardings to partnerships with food and mom communities and more 2 years agoMay 15, 2023
After hours: Pankaj Jathar, VP & country head (India), Etsy Pankaj is a motorbike enthusiast and goes for an early morning ride on the weekends 2 years agoMay 15, 2023
Building up muscle With its brand revamp, Protinex aims to grow adult health food space 2 years agoMay 15, 2023
Disrupting the delivery game The platform has the potential to challenge Zomato, Swiggy 2 years agoMay 15, 2023
Former Google senior executive Mohit Jagtiani launches branded content company Next Narrative with Simran Hoon as partner
