Madison Media announces the appointment of Puja Rai as chief strategy officer. She will be based in the agency’s Mumbai office. Nagaraj Krishnamurthy continues to mentor the analytics and automation space as he transitions into running an MSME performance business.
Puja is a media professional with over 20 years of experience and a wealth of knowledge in marketing, strategy, and analytics. In addition to experience with Mindshare as partner client lead, Lodestar, Star TV, INX Media, Quantemplate and IMRB, Puja also has the benefit of delving into an entrepreneurial journey.
“Puja’s skills in analytics, brand building, research, strategy, and automation combined with experience across both agency media owner and advertiser organisations makes her ideally suited to add value to our client’s strategic challenges,” Vikram Sakhuja, partner and group CEO, Madison Media, OOH.
Madison Media is a part of Madison World, handling media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 units served last year, as many as 500 advertisers.