Marketing

Sanjay Sahu, managing director, Bioderma India, talks to BrandWagon Online about his weekends, favourite vacation destination and more

As per the company, Agilus is inspired by the Latin term, agilis which stands for ‘agility’

Consumers today are likely to choose a brand that they follow on social media platform

Shaily Mehrotra, CEO and founder, Fixderma Skincare, talks to BrandWagon Online about his weekends, favourite vacation destination, and more

Live streaming commerce is catching up in India as it helps cut the language barriers and adopt digital literacy

Getting an access to accurate and reliable data is the challenge with data-driven decision-making, which otherwise can lead to costly…

Brand ambassador and actress Janhvi Kapoor along with other social media influencers takes the pledge and invite people to join…

Companies need to first address the problem statement of consumers in order to use the humungous data available, says industry

Metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Kolkata and Chennai are amongst the cities opting for most summer activities

Taking design inspiration from the kit worn by the record-breaking team, the jersey features a shade of red offset with…

The brand campaign will be amplified extensively via multimedia channels leading up to and during EORS-18

The Mumbai outlet of Tim Hortons is vying for customers on the same street as its nearest competitor, Starbucks

RCPL also subscribed to non-cumulative redeemable preference shares of LOTUS for an aggregate consideration of Rs. 25 crore

The mandate will focus on crafting detailed micro-marketing solutions with a clear focus on the regionalization story for Reblanz ORS…

The announcement comes at a time as realme prepares to launch its flagship smartphone series, the realme 11 Pro Series…

The two brands aim to spread the word that esports athletes deserve the same recognition as traditional athletes

The tool saves users from carrying out multiple searches for products they are looking for

The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives

The agency was roped in to help the brand revisit and elevate its employer value proposition and associate value proposition

By promoting environmentally friendly practices such as recycling and reducing energy consumption, the campaign resonates with consumers who prioritise sustainability