D2C brand Pilgrim appoints Yami Gautam as its hair care range ambassador The brand announces partnership through a national campaign #PilgrimNeDhoondNikaale 3 years agoApril 5, 2023
Interview: Anuj Kumar, co-founder, chief revenue and operating officer, Affle ‘Advertising will no longer be seen as cost to the company’ 3 years agoApril 5, 2023
Future-gazing in the world of content, creators and communities The emergence of creators is not solely a byproduct of the digital age, but is is a result of a… 3 years ago
Shiprocket appoints Somil Agrawal as senior vice president and head of Marketing Agrawal will help in leveraging consumer behaviour insights, drive marketing function within the organisation 3 years ago
Indian Sports Industry surpasses Rs 14,000 crore: GroupM ESP Sporting Nation Report 2023 The report reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends 3 years ago
Twitter replaces iconic blue bird logo with a ‘Doge’ meme The changed logo is visible on the web version of Twitter, and not on the app. 3 years ago
Cyient reorganizes executive leadership Krishna Bodanapu, Karthik Natarajan and Prabhakar Atla take key positions in the company. 3 years agoApril 4, 2023
Orion and Punjab Kings partner for IPL 2023 The South Korean conglomerate, Orion has partnered with Punjab Kings as its official snacking partner 3 years agoApril 3, 2023
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI Survey 10,034 people surveyed; 66% are from rural India while 34% are from urban India; 19% increase in media consumption- highest… 3 years agoApril 3, 2023
After hours: With Alex Kuruvilla, MD, Condé Nast India Kuruvilla’s weekend mostly involves reading books and visiting family farm in the backwaters 3 years agoApril 3, 2023
Sizzle or fizzle? What it will take for the drink to regain its former glory 3 years agoApril 3, 2023
From rebranding Campa to Pepsi’s new logo; let the Hunger Games begin this summer Revenue in the soft drinks segment is expected to amount to $8.85 billion by the end of 2023, as per… 3 years agoApril 3, 2023
Mamaearth collaborates with Filtercopy to roll out #ShaadiWalaGlow campaign This latest initiative is an extension of the integrated marketing campaign for Ubtan Face Wash 3 years agoApril 2, 2023
Chai Pe Charcha with BrandWagon Danish Malik, co-founder and CEO of Boomlet Media Private Limited, talks to BrandWagon Online about his weekends, favourite vacation destination… 3 years agoApril 2, 2023
Chai Pe Charcha with BrandWagon Naveen Soni, president, Lexus India, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 3 years ago
Marketing strategies the fintech industry needs to adopt in 2023 Fintechs focused on customer engagement and increasing the lifetime value of the customer will have an easier path to profitability. 3 years agoMarch 31, 2023
Stories – makers and breakers of brands ‘Stories constitute the single most powerful weapon in a leader’s arsenal’ 3 years agoMarch 31, 2023
