1. Switzerland appoints Ranveer Singh as brand ambassador

Switzerland appoints Ranveer Singh as brand ambassador

Bollywood actor Ranveer Singh has been now named the first Indian ambassador for Switzerland Tourism; he will now be in charge of promoting Switzerland Tourism’s campaign for 2017

By: | Published: November 4, 2016 5:50 PM
Ranveer Singh will now be in charge of promoting Switzerland Tourism’s campaign for 2017 Ranveer Singh will now be in charge of promoting Switzerland Tourism’s campaign for 2017

Bollywood actor Ranveer Singh has been now named the first Indian ambassador for Switzerland Tourism. Singh will now be in charge of promoting Switzerland Tourism’s campaign for 2017 – “Nature wants you back!”

On his recent trip to Switzerland, the actor tried various activities such as wakeboarding on Lake Zurich, ski jumps at the Swiss Museum of Transport in Lucerne, bogganing on Mt Pilatus, paragliding and skydiving in Interlaken. He also visited the FIFA World Football Museum in Zurich and paid tribute to Yash Chopra by visiting the Yash Chopra Suite at Victoria Jungfrau and the Yash Chopra Statue in the Kursaal Garden.

Singh said, “Switzerland has always been known for its serenity and its natural beauty, but what surprised me were the adventures in store for me when I visited. Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji. And now I look forward to my next trip as official brand ambassador in winter. I’ve been told it’s like visiting an entirely different country.”

Claudio Zemp, director – India, Switzerland Tourism, said, “Being a versatile, energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of brand ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board, we would like to showcase the multifaceted holiday experience that is Switzerland.”

Ritu Sharma, deputy director, Switzerland Tourism India, commented, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. Tourists look for a blend of sightseeing, relaxation and adventure together with easily available accommodation and good food and welcoming hosts. And that is exactly what Switzerland offers with its snow covered mountains, crystal clear lakes, various nature excursions, public transport system, boutique cities and culinary indulgences. This is already well known to the Indian tourist, but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc.”

The actor is now looking forward to visiting Switzerland in winter early next year. During his next trip to the country, he will be visiting St Moritz.

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