Page 264 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Difference Between Shivratri vs Mahashivratri 2025

This Mahashivratri, what brands can learn from Lord Shiva

SuperYou is eyeing categories that have long dominated the Indian market—biscuits, chips, and chocolates.

“We didn’t want to be just another protein supplement brand’’—How Nikunj Biyani started SuperYou with Ranveer Singh

Bingo! Tedhe Medhe goes full Bhojpuri with a music video ready for memes and reels.

No logic, just Khesari Lal Yadav: Bingo! Tedhe Medhe’s music video is ready to be memed

ASCI joins ICAS initiative to advance self-regulation in global advertising industry

YouTube launches AI features, community tools, and new monetization options for creators

Star India seeks $940 million in damages from Zee Entertainment over ICC media deal termination

Reliance Jio leads telecom growth with 488.94 million subscribers, launches Diwali Dhamaka offer

P&G India sees growth amid declining inflation, strengthens rural market focus Premium Story

Salesforce’s new marketing strategy: A bold move or a misguided effort? Premium Story

Archies celebrates Daughter’s Day with digital campaign

upGrad launches campaign to encourage senior professionals to enhance careers

Jessica Jensen joins LinkedIn as chief marketing and strategy officer

Michael Komasinski named CEO of Criteo, succeeding Megan Clarken

On the spot with Lemonn’s Devam Sardana Premium Story

EXPLAINER: Why restaurants don’t want Bistro & Snacc Premium Story

Work-life balance: How about going back to school? Premium Story

Advertising

The collaboration between Salesforce and Rahul Dravid reinforces the message of growth through dedication and support, bridging the values of sportsmanship with professional aspirations

On the spot with Tushar Dhawan, Partner, Plus91Labs Premium Story

Creative industry must turn brand builders: Leaders

GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year

Marketing

mobile users, jio, airtel, vodafone, technology, BSNL, MTNL

Beyond the install: Why post-install engagement metrics are your competitive edge

Nestlé L’Oréal sale would add sugar to sour fix

From jaggery to guava: Starbucks’ new Store in Delhi embraces Indian culture Premium Story

Media

Acquiring a new customer can cost five to 25 times more than retaining an existing one. This startling figure comes from research published in the Harvard Business Review. (Image: Freepik)

Retention over acquisition: The goldmine of subscription success

BrandWagon Adtalk with Turtlemint’s Chandni Mehta Premium Story

Power of podcast advertising: Is it here to stay?

Gaming

Statista's projection of the AI healthcare market surging from $11 billion in 2021 to $187 billion by 2030

Charting the complex path to AI regulation and access: harmonising national interest and multilaterism

Back to the Future: Understand RobotEra’s role in shaping the metaverse and robotic era

Deltatech Gaming Limited appoints Joydeep Mukherjee as chief marketing officer

Digital Marketing

Art-E MediaTech claims to help brands create meaningful, long-lasting and impactful communication that drives growth for their businesses through its creative and strategic prowess.

Art-E MediaTech bags social media mandate of IndiaMART

Martech

Prioritising first-party data, embracing contextual targeting, and fostering direct-to-consumer relationships, brands can defend revenue and unlock new avenues for growth in a privacy-focused market

The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

"AI is likely to impact education, cybersecurity and manufacturing, among other sectors, as technology continues to evolve"

Customers to take centre stage

FE Brandwagon spoke to agency heads to figure out trends and tools that will be pivotal for marketers and consumers…

By Akanksha Nagar

January 1, 2024 08:47 IST

The CGI (computer-generated imagery) campaign is conceptualised by SoCheers

Campaign Decoded: Wacoal India rides on CGI to emphasise on breast cancer Premium Story

Pooja Merani, chief operating officer, Wacoal India talks about the conceptualisation, thought and more about the campaign

By Yukta Raj

January 1, 2024 08:26 IST

"I admire the ‘Hamara Bajaj’ ad campaign "

Chai pe Charcha with BrandWagon Premium Story

Pradeep Gulipalli, co-founder and chief executive (India), Tiger Analytics, talks to BrandWagon Online about his weekends, favourite vacation destination and…

By Yukta Raj

December 31, 2023 17:31 IST

Navigating the marketing landscape: The battle between content and paid marketing

Content marketing has transformed from a supplementary strategy to the backbone of successful marketing campaigns

December 31, 2023 15:00 IST

Performance marketing has entered the scene in a big way, and gone are the days when marketers would sit and review campaign performances after a promotion ended and then plan the next one, says Roy

BrandWagon AdTalk with NTT’s Prasenjit Roy Premium Story

Prasenjit Roy, CMO, NTT Limited in India, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

By Yukta Raj

December 31, 2023 12:26 IST

Digital marketing has evolved through several stages, from the early days of email marketing and banner advertisements to the era of social media supremacy and extensive data analysis

Year 2023: An innovative year for digital marketing

Digital marketing contributes to approximately 60% of business advertising budgets worldwide

December 31, 2023 10:00 IST

Marketers face challenges in using data effectively, and a big problem is data silos, where information is stuck in different parts of a company

Maximising RoI: The strategic impact of marketing-sales data synergy

The integration of marketing with sales analytics can yield numerous benefits

December 30, 2023 16:00 IST

I am working on my second book, and a second screenplay for a web series

Chai pe Charcha with BrandWagon Premium Story

Anand Suspi, co-founder, AndAnd Brand Partners, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Shailja Tiwari

December 30, 2023 14:00 IST

Predictive analytics for store traffic is a game-changer in the retail landscape, utilising advanced algorithms to forecast and optimise footfall

How AI is assisting B2C in avoiding the crowds in retail stores

AI has shown to be a useful ally for B2C by offering creative ways to improve the buying experience

December 30, 2023 12:00 IST

Digital has been a permanent fixture in our landscape, unaffected by pre or post-COVID distinctions

BrandWagon Adtalk with Haleon’s Anurita Chopra Premium Story

Agility to shift strategies to address changes is crucial for a brand to adapt to changing consumer needs

By Yukta Raj

December 30, 2023 10:00 IST

The names of the websites and apps barred from providing services to Indian consumers could not be ascertained

Govt cracks down on offshore e-gaming apps, blocks many

Move follows decision to allow only Meity-registered firms to offer services in India

By Priyansh Verma

Updated: March 13, 2024 15:14 IST

EcoSoul Home rolls out campaign ‘Bharat Ki Parties Ka Naya Partner’

The campaign showcases EcoSoul’s disposable party pack which is designed to make celebrations hassle-free and eco-conscious

By BrandWagon Online

December 29, 2023 18:48 IST

Twitter always had an outsized influence on popular culture — but that influence seems to be waning

Social media’s soul-searching year 2023

For social media users, 2023 was a year of beginnings and endings, with some soul-searching in between

By Associated Press

December 29, 2023 17:00 IST

Operationally, Sharma will aim to create a flexible and agile performance marketing engine

Voyage Eyewear appoints Sahil Sharma as the director of marketing

Sharma will be responsible for driving Voyage Eyewear’s marketing strategies and expanding the brand’s reach on a local and global…

By BrandWagon Online

December 29, 2023 15:00 IST

The partnership promises a mutually beneficial tie-up

Hyundai Motor India ropes in Deepika Padukone as brand ambassador

With Deepika Padukone as Hyundai Motor India’s brand ambassador, customers can expect a perfect blend of elegance and innovation, mirroring…

By BrandWagon Online

December 29, 2023 13:00 IST

US District Judge William Shubb disagreed with X Corp.’s argument that the California law interferes with the company’s content screening process in violation of the Constitution

Musk’s X fails to block California content moderation law

The ruling comes after Musk ignited a firestorm in November by endorsing antisemitic posts on his platform

By Bloomberg

December 29, 2023 11:00 IST

Dunkin’ Donuts stole the spotlight with a memorable Ben Affleck commercial at the MTV Video Music Awards

Ads that broke the mould

FE Brandwagon reached out to some of the industry’s top creative guns to spotlight the year’s standout ads

By Christina Moniz

December 29, 2023 09:16 IST

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