ZOFF Foods enters India’s ready-to-cook market with 5-minute gravies and 1-minute marinades, targeting Gen Z with spice-led, clean-label shortcuts.
Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the…
Wavemaker India emerged as a frontrunner, bagging the coveted Grand Prix for Dream11’s “India’s New Local Language,” a campaign that…
Industry leaders like Kareena Kapoor and Spotify India’s MD shared insights on creativity, technology, and evolving advertising trends shaping India’s…
Discover how the ABBY Awards maintain their position as India’s leading creative and advertising awards in 2025. Amid rising competition…
From Tokyo to Delhi: Seiji Ota’s three-decade mission to build Japan’s relations in India Premium Story
Seiji Ota of Deloitte India reflects on 30 years of bridging Japan-India business ties, cultural insights, and investment trends across…
When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? Premium Story
boAt’s success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he…
Lotte’s Rs 1,020 crore acquisition of Havmor in 2017 gave the 80-year-old Indian ice cream brand a global edge, enabling…
At WAVES 2025, Adobe CEO Shantanu Narayen says India’s next growth wave will come from its creative economy, not software…
Assam animator Hirak Jyoti Nath’s film Tales From the Tea House is a finalist at WAVES 2025, showcasing Northeast India’s…
Suditi Industries’ CEO Harsh Agarwal is reviving iconic kidswear brand Gini & Jony with a focus on tier 2 and…
In this edition of BrandWagon AdTalk, Pankaj Malani from OML breaks down the creative strategy behind Motorola’s viral print ad…
Birla Estates, the real estate arm of Century Textiles and Industries (now a wholly-owned subsidiary of Aditya Birla Real Estate…
In a conversation with BrandWagon Online, Tejinder Gill, Managing Director of The Trade Desk India, explains why advertisers are seeking…
Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad…
Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient and relevant.
How Delhi-based travel startup WanderOn, founded by Govind Gaur, is building a Rs 100-crore business by tapping Gen Z’s demand…
BrandWagon AdTalk with ASCI’s Manisha Kapoor Premium Story
In this edition of BrandWagon AdTalk, Manisha Kapoor, CEO & Secretary General of ASCI, talks about how advertising continues to…
