Page 165 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

The report finds that 76% of Indians are willing to trust AI systems, far outpacing the global average of 46%.

Nine in ten Indians trust AI, but 73% have made mistakes due to it: KPMG

SkyJumper follows a vertically integrated model, handling park design, manufacturing, installation, and operations in-house—an approach that helps reduce costs and standardize experience across locations.

SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

Swiggy, which originally launched The Bowl Company in 2017, developed these brands to address unmet demand for diverse, quality food options in the delivery ecosystem

Kouzina bags Swiggy’s food brands in high-stakes growth deal

. Implementing effective strategies to fight piracy could help recover up to $ 1.1 billion in revenue by 2029.

India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

Kenvue launches WHO-approved ORS amid past concerns

Delhivery introduces ‘Rapid Commerce’ for two-hour deliveries

Swiggy launches Swiggy Sports, expands into sports industry

Enormous Brands appoints Akshat Trivedi as national creative director – West

Knowledge Center aims to streamline industry workflows and access to knowledge

Alia Bhatt’s Ed-a-Mamma ventures into sustainable toys and accessories

Jimit Arora appointed CEO of Everest Group as Peter Bendor-Samuel transitions to executive chairman

Outdated martech practices to ditch: Say goodbye to cookies, static data, and spammy messaging

SportsBaazi rolls out “Ye Dil. Dimag. Data Ka Game Hai” campaign with Robin Uthappa during IPL 2025

NODWIN Gaming enters US market, posts 23% revenue surge in Q3 FY25

76% shoppers feel online buying is boring, says new report

Dettol defamation case: Influencers to delete controversial posts

78% of Gen Z in India link health decisions with positive emotions: Report

Advertising

Meta’s Threads has unveiled new updates aimed at improving its media-sharing capabilities.

Ad testing on Threads: Stitching together a winning strategy Premium Story

Super League Kerala selects Interactive Avenues for creative and media mandate

GRM Overseas onboards Salman Khan as brand ambassador

Marketing

Retail tech startup Bizom raises $12 million from Pavestone, IndiaMART, others

Indian shoppers reject Snapdeal, Shopclues as worst value e-commerce brands, reveals YouGov report

The future of marketing: 5 trends you can’t ignore in 2025

Anshul Khandelwal exits as CMO of Ola Electric

Media

Istudent Facts expands reach with student-centric content on Instagram

Ormax Media’s Shailesh Kapoor on leveraging data to shape the future of entertainment Premium Story

Diwali 2024 sees 42% growth in fashion sales and 204% rise in home decor; reveals Criteo report

Gaming

Garena Free Fire MAX redeem codes, September 12, 2024 edition: Full list to unlock exclusive in-game rewards today

Vi partners with Team Vitality to forge an esports partnership in India

Addressing the complicated costs of video game downtime

Digital Marketing

The account would be handled out of the agency’s Mumbai office

L’Oréal Paris onboards Tonic Worldwide as its digital partner

Nourish launches #UmarBharKaVaada campaign

Anupam Mittal launches DreamDeal initiative; provides budding Indian entrepreneurs grants upto Rs 1 lakh

Martech

A balancing act?

KFC India partners with PivotConsult to enhance customer lifecycle

LinkedIn introduces generative AI features, AI-assisted search and Account IQ

“This collaboration aims to be a testament to our dedication to delivering experiences for our players," Siddharth Mehrotra, head of business development, KRAFTON India, said (Image: PR Handout)

BGMI partners with ‘Kalki: 2898 AD’ film, launches exclusive in-game events and trailer

As the official gaming partner of ‘Kalki: 2898 AD,’ BGMI is understood to have launched a trailer for the movie

By BrandWagon Online

June 24, 2024 18:25 IST

The Sleep Company launches #UpgradeToSmartBed campaign featuring Jim Sarbh

Reportedly, the theme of the campaign is claimed to create awareness about the technology of the Smart Recliner Bed

By BrandWagon Online

June 24, 2024 17:00 IST

Though Zee has said that the decision to give up the MD’s position was to give Goenka more time to focus on meeting the stiff targets, a corporate governance expert described Goenka's move as "clever."

Punit Goenka invests in expansion of single-screen theatres with Maverick Media acquisition

Reportedly, this investment will enable Maverick Media to build single-screen theatres in under-screened markets, including tier 1 and tier 3…

By BrandWagon Online

June 24, 2024 16:34 IST

Gravolite Join hands with wrestling federation of India ahead of world championship trials (Image: PR Handout)

Gravolite joins hands with Wrestling Federation of India ahead of World Wrestling Championship trials

Reportedly, these mats have been approved by the Wrestling Federation of India.

By BrandWagon Online

June 24, 2024 16:00 IST

Traditional media formats are also experiencing growth, with linear formats projected to grow by 8.4% in 2024.

Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report

Television remains a dominant medium, reaching 778 million viewers in 2024

By BrandWagon Online

June 24, 2024 15:00 IST

Paisalo's new initiative (Image;Pr Handout)

Paisalo announces its new initiative #PaisaloRakhegaKhayal

Reportedly, the company will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave.

By BrandWagon Online

June 24, 2024 13:35 IST

Spotify launches new basic streaming plan in US

The new basic plan will start at $10.99 per month for eligible users

By Reuters

June 24, 2024 11:15 IST

After hours with Gajanan Sampatrao Kale, CEO, Tata Power Delhi Distribution

My weekdays are packed and are a blend of big-picture strategy and hands-on problem-solving. An early riser, I like to…

By Alokananda Chakraborty

June 24, 2024 10:12 IST

Offence is the best defence

Domino’s is refusing to rest on its laurels

By Geetika Srivastava

June 24, 2024 09:45 IST

Hitting the pause button

Will paying customers warm up to Disney+ Hotstar’s pause ads?

By Guest

June 24, 2024 08:51 IST

How did news channels fare in this General Elections? Premium Story

The ruling party the Bharatiya Janata Party (BJP) which released a total of 1.84 lakh ads spent Rs 116.1 crore…

By Anushree Bhattacharyya

June 24, 2024 08:00 IST

The study of consumer behaviour is largely to understand what makes a customer tick

The psychology of persuasion: Understanding consumer behavior and decision making in marketing

As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed corpus of research…

June 23, 2024 18:12 IST

BrandWagon Adtalk with Infobip’s Ben Lewis Premium Story

Ben Lewis, VP marketing growth, Infobip talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing…

By Santanu Karmakar

June 23, 2024 16:15 IST

Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media

Hyperlocal targeting in programmatic advertising: reaching audiences at the neighborhood level

While it may seem appealing to reach a large audience and to see high traffic and impression numbers, there are…

June 23, 2024 13:45 IST

Chai Pe Charcha with BrandWagon Premium Story

Pratik Mazumder, chief marketing officer, Mahindra Holidays & Resorts India Ltd talks to BrandWagon Online about his weekends, favourite vacation…

By Santanu Karmakar

June 23, 2024 10:20 IST

I often listen to audiobooks and podcasts about such individuals while driving, walking to and from work, and during workouts.

Chai pe Charcha with BrandWagon Premium Story

Ayush Gupta, co -founder, POD Nutrition, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

June 22, 2024 16:10 IST

In the heart of India's corporate folklore, there are tales of brands that have not just sold products but have become integral parts of the cultural fabric

Brand building: A business in disguise – India Chronicles

Crafting a compelling brand story isn’t just an indulgence, it is a strategic investment that new-age startups should prioritise alongside…

By Guest

June 22, 2024 14:00 IST

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