Page 148 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

TAAI has invited more organisations and individuals to rally behind the campaign, calling it “a mission to restore the spirit and economy of one of India’s most iconic travel destinations.”

J&K calls back tourists with ‘Chalo Kashmir’ campaign to resurrect tourism

Bharat Kharbanda, a member of the UPES Board of Governors, said the partnership is the university’s tribute to the Indian Navy’s service.

UPES strengthens brand credibility with Indian Navy partnership

Beauty-tech startup Kult bets on curation and personalisation

Gen Z fuels India’s anti-ageing skincare market to become a $4 billion industry

Ready for a long innings: Experts decode what Zomato’s new identity signifies Premium Story

On the Spot with Makani Creatives’ Pavan Punjabi Premium Story

Blogger’s Park: The year of equality Premium Story

Hershey India’s new campaign celebrates love beyond words | Watch now

India among top 4 growth markets as CTV claims 12.6% of total TV ad revenue

India’s ad market to grow 7% in 2025, says GroupM’ TYNY

FE Exclusive: Rapido’s Pavan Guntupalli says ‘over 50% of our rides are still on two-wheelers’ Premium Story

Zouk launches “A Bagful of You” campaign with Kriti Sanon, marks IPL 2025 debut

IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall

Nothing’s CMF launches Phone 2 Pro, Buds 2 Series to expand market reach

Building for the billion

Advertising

Will creativity die at the altar of compliance? Premium Story

AET partners with Videvision Smart Tech to enhance market presence

PVR-INOX partners with Khushi Advertising for cinema advertising in South India

Marketing

Unilever’s Pukka launches ‘Self Care in a Cup’ campaign in India with ASMR-inspired film

How social media is transforming food businesses

BrandWagon Chai pe Charcha with Teleperformance’s Anish Mukker Premium Story

Media

Zee, industry, Star India, artificial intelligence, AI, ICC

Zee Entertainment hit with Rs 16.56 million GST demand—Here’s what will happen next

Zydus Wellness launches Nutralite Chef, an AI-foodtech platform

IGP launches campaign to highlight anniversary gifting

Gaming

Income Tax portal now offers section-to-section mapping for new Tax Bill

Retrospective taxes: A barrier to the growth of the online gaming sector

India Gaming Summit 2024 Highlights: ‘Responsible Gaming’

NODWIN Gaming partners with JSW Sports to elevate Indian esports

Digital Marketing

The account will be serviced from the agency headquarters in New Delhi.

Sociowash bags creative and production mandate of Hyatt India Hotels

Digital marketing agency Deepsense Digital wins digital mandate for Futurisk

Rebel Foods names Essence as its integrated media agency in India

Martech

According to Statista, marketers are putting as much as 50% of their media budget into programmatic advertising. (Image Credits: Freepik)

Trends in programmatic advertising that you should know

What should publishers do if generative AI makes search traffic go to zero?

Horizontal Digital onboards Ritu Jhajharia as associate director

Snippets from the report. (Image Credits: Capterra)

4 out of 5 people do not mind seeing ads on social media, reveals Capterra report

70% of respondents purchased items after seeing their advertisement on social media.

By BrandWagon Online

July 29, 2024 11:41 IST

From commerce to cause! How brands are winning hearts and headlines

The shift towards purpose-driven branding is driven by a growing demand from consumers for companies to align with their values.

By BrandWagon Online

July 29, 2024 10:00 IST

I’m a tech enthusiast, and my go-to gadgets include my Kindle for reading on the go and my Fitbit to keep track of my health and fitness.

After Hours

Rashi Agarwal, co-founder & CBO, Zypp Electric

By Alokananda Chakraborty

July 29, 2024 08:35 IST

A balancing act?

Experts weigh in on Google’s move to retain third-party cookies in Chrome

By Geetika Srivastava

July 29, 2024 08:24 IST

India’s incense sticks market is expected to witness a surge in demand for eco-friendly and natural products, driving innovation towards bamboo-less, charcoal-free, and organic variants to meet consumer preferences for sustainability.

From ritual to riches: The premiumisation of incense with ITC’s Mangaldeep Premium Story

India’s incense sticks market is expected to reach $1950.59 million in FY2032, with a CAGR of 5.89% for the forecast…

By Anushree Bhattacharyya

July 29, 2024 08:18 IST

If given the option to choose another career, I would have pursued playing cricket for India.

Chai pe Charcha with BrandWagon Premium Story

Rahul M. Mishra, co-founder and director, Policy Ensure, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

July 28, 2024 18:00 IST

AI has the potential to revolutionise customer service, with AI-infused chatbots and virtual assistants becoming integral to customer service strategies.

The rise of AI-as-a-Service: How businesses can leverage technology for a competitive edge

Among the numerous AI applications, one concept emerges as an extremely compelling model: AI-as-a-Service (AIaaS).

By Guest

July 28, 2024 16:00 IST

For short vacations, we love driving down to the nearby coffee estates from Bangalore and be in green, natural surroundings.

Chai pe Charcha with BrandWagon Premium Story

Abhinav Mathur, CEO and managing director, Kaapi Machines, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

July 28, 2024 14:00 IST

Creating a strong brand identity through advertising

Creating a strong brand identity is extremely important, it helps people recognise your business instantly

July 28, 2024 12:00 IST

the demand for colour cosmetics is not limited to major metropolitan areas.

Beauty brands brushing it up with colour cosmetics

Tapping into consumers’ demand for cleaner, healthier products and GenZ’s want of greater self-expression through makeup, Forest Essentials, Plum Goodness,…

By Shubhangi Shah

July 28, 2024 09:34 IST

Chai pe Charcha with BrandWagon Premium Story

Manoj Adlakha, founder and CEO, RedBeryl Lifestyle Services, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

July 27, 2024 17:30 IST

Why brands need to pay attention to this generation and the potential long-term benefits of early brand loyalty.

Gen Alpha knows its way around technology from the get-go, unlike any previous generation.

July 27, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

Sushilkumar Agrawal, chairman and managing director, Ultra Media & Entertainment Private Ltd, talks to BrandWagon Online about his weekends, favourite…

By Gopika Nair

July 27, 2024 11:45 IST