India’s consumer staples companies grew revenues this quarter not because people bought more, but because prices kept going up, even…
Industry experts broadly agree that DPDP introduces long-awaited structure, but its silence on several AI-specific realities remains a concern.
Timbuckdo’s origin story is rooted in a social truth: students today want autonomy, money, and mobility far earlier than stepping…
However, experts suggest that there are a few negative attributions that might come with this, one of them being companies…
The Union Ministry of Consumer Affairs said 26 leading e-commerce and quick commerce platforms, including Flipkart, Meesho, Reliance Digital, JioMart,…
Researchers warn that as users increasingly depend on AI chatbots instead of traditional search engines for verification, the risk of…
Premium IMFL already accounts for 40–45% of the category’s value, while premium beer contributes 20–25%. For an industry that sells…
Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.
A Patna-based food processing startup that is trying to industrialise one of Bihar’s most traditional crops: makhana, or fox nuts.
The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…
Cumulatively, 53,875 Indian tech startups have folded over time, but analysts say the steep decline in annual closures reflects a…
The brand aims to capture 20% of India’s single malt whisky market within two years and sell 10,000 cases in…
CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…
Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…
However, the total raised is down 23% from the $10.1 billion raised during the same nine months in 2024 and…
Venture funding for digital lending startups in India has fallen by 21.23% this year, with a funding of $324.8 million…
For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.
From Instagram ads for “detox teas” to bottles of probiotics in supermarket refrigerators, gut health has emerged as one of…
