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  1. Business News
  2. Authors
  3. s shanthi

S Shanthi

Introduction
S Shanthi is a prominent business journalist and Assistant Editor at The Financial Express, based in Bengaluru. With a career spanning over two decades, she has become a definitive voice in India’s startup ecosystem. Shanthi is known for her “trend-first” approach, often identifying shifts in consumer behaviour and technology long…Read More
Author's image

S Shanthi is a prominent business journalist and Assistant Editor at The Financial Express, based in Bengaluru. With a career spanning over two decades, she has become a definitive voice in India’s startup ecosystem. Shanthi is known for her “trend-first” approach, often identifying shifts in consumer behaviour and technology long before they hit the mainstream.

Experience

Shanthi specialises in long-form feature writing and analytical reporting. Her professional journey includes:

  • The Financial Express: Currently serving as Assistant Editor, where she leads coverage on startup trends, deep-dives into emerging business models, and special features on the digital economy.
  • Entrepreneur India: Previously served as Senior Assistant Editor, where she specialised in sector-specific trends and high-impact founder interviews.
  • A Decade of Storytelling: Before transitioning into the high-octane world of business news, she worked as a feature writer for over ten years across various prestigious print and digital media organisations, honing her ability to find the human story behind corporate growth.

Expertise

Shanthi operates at the intersection of technology, logistics, and consumer lifestyle. Her core areas of interest include:

  • Consumer Internet & D2C: Tracking the evolution of “digital-first” brands—from saree startups and luggage labels to the “coffee tech” boom.
  • E-commerce & Quick Commerce: Investigating how the “10-minute delivery” model is expanding into niche areas like construction supplies and religious (“puja”) needs.
  • Logistics & Supply Chain: Reporting on the backbone of the startup world, including cold-chain logistics and the expansion of meat/seafood delivery networks.
  • Edtech & Skill-building: Analyzing the financial health and IPO readiness of major Bengaluru-based education platforms like Masai and Imarticus Learning.
  • Venture Capital & Private Equity: Deep-diving into “buyout” trends, venture debt, and the “reverse flipping” phenomenon where Indian startups shift their bases back home.

Shanthi is highly regarded for her fireside chats and exclusive Q&As with the titans of the Indian startup world. She has interviewed influential figures such as Bhavish Aggarwal (Ola), Sandeep Nailwal (Polygon), and Vani Kola (Kalaari Capital).

Author's image
S Shanthi Industry Experience
  • Year of Experience: 21
S Shanthi Social Media Profile
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By S Shanthi
Premium Grocery Brands Scale Easily to ₹100 Crore on Quick Commerce, but Face Hitting a Wall Beyond
Premium grocery’s next hurdle: Rs 100 cr to Rs 500 cr

Q-comm helping niche brands scale up rapidly, but building offline distribution proving harder

By S Shanthi
Updated: October 5, 2026 05:14 IST
Founder and CEO of Redcliffe Labs Aditya Kandoi with founder and chairman of Redcliffe Labs Dheeraj Jain
The Big Idea: Making diagnosis accessible

Founded in 2021 by Aditya Kandoi and Dheeraj Jain, Redcliffe Labs has grown into a ₹500 crore national diagnostics platform…

By S Shanthi
September 27, 2026 21:25 IST
Startup Cloud Bills Surge 2x as AI Workloads Force FinOps Tightening
Startups rethink cloud use as AI bills mount

Own GPUs, open models and tighter workload management gain traction

By S Shanthi
Updated: September 28, 2026 16:40 IST
Karan Virwani, WeWork India CEO & MD
Enterprise expansion is driving our next phase of growth’: Karan Virwani, WeWork India CEO & MD

Enterprise and GCC demand is driving growth in the flex workspace market, with managed offices gaining popularity for customization and…

By S Shanthi
September 21, 2026 18:47 IST
Navigating the Model Maze: Indian Startups Tap Growth Potential in AI Router Tech
Beyond the model race, India targets the switchboard

Startups are building a routing layer to help enterprises manage cost, performance, security and data across multiple systems

By S Shanthi
Updated: September 21, 2026 08:29 IST
TenderCuts’ Turnaround Strategy: From Near Closure to EBITDA Positive as Startup Targets ₹220 Crore Run-Rate
TenderCuts targets 22 new stores in 12 months

Omnichannel fresh meat startup TenderCuts plans to add 22 new stores in Chennai, leveraging lean store economics, localized expansion, and…

By S Shanthi
Updated: September 21, 2026 10:41 IST
Edtech unicorn
Edtech unicorn LEAD Group targets profitability by Q1FY28

Edtech unicorn LEAD Group aims for profitability by FY27-FY28 and plans an IPO by FY28-FY29 while doubling revenue growth to…

By S Shanthi
Updated: September 16, 2026 08:20 IST
Madverse crossed 100,000 artists within two years of launch, topped 150,000 by early 2026, and has now onboarded over 200,000 independent artists and labels across more than 45 countries.
Indie artists find their label-free groove

Music-tech startups like Madverse and Damroo are revolutionizing India’s indie music scene by offering artists label-grade support without sacrificing ownership…

By S Shanthi
September 15, 2026 05:17 IST
(L-R) NoBroker founders, Amit Kumar Agarwal (CEO), Akhil Gupta (CTO) & Saurabh Garg (CBO)
The Big Idea: Cutting out brokers

Founded in 2014 by IIT and IIM alumni, NoBroker challenged India’s traditional real estate model by eliminating brokerage fees, raising…

By S Shanthi
September 13, 2026 20:43 IST
Logistics companies are expanding capacity and using AI to prepare for the festive season demand surge.
Logistics firms brace for a tougher festive season

AI and flexible networks gain ground as demand gets harder to predict.

By S Shanthi
Updated: September 8, 2026 06:07 IST
Beyond 10 Minutes: Why Scheduled Delivery Persists Alongside the Quick Commerce Boom
Slotted delivery rides out quick commerce wave

Option relevant for larger baskets & planned purchases

By S Shanthi
Updated: September 7, 2026 05:05 IST
Pranav Pai, Managing Partner and CIO of 3one4 Capital
‘We are looking beyond traditional sectors and urban hubs’: Pranav Pai, Managing Partner and CIO of 3one4 Capital

Marking its 10th anniversary, 3one4 Capital’s Pranav Pai outlines the firm’s exit track record, including wins with Darwinbox and Kuku…

By S Shanthi
Updated: September 7, 2026 05:11 IST
After Byju’s, edtech finds a new growth model

After years of cash burn, firms are rebuilding around profitability and sustainable growth

By S Shanthi
August 31, 2026 05:26 IST
Lab-Grown Diamonds Spark Major Shift in India: Legacy Jewellers, E-Commerce, and VCs Eye Multi-Billion-Dollar Boom
Legacy players, VCs hop on to lab diamond trend

As lab-grown diamonds gain widespread consumer acceptance across India, legacy brands, e-commerce platforms, and venture capitalists are pouring capital into…

By S Shanthi
August 27, 2026 00:33 IST
Iran War, Tariffs and AI Keep Prices High
From demand to discovery, D2C brands put AI to work

D2C brands are leveraging AI to optimize festive-season sales by predicting demand, enhancing product discovery, managing inventory, and personalizing marketing…

By S Shanthi
August 25, 2026 23:11 IST
Go Colors tests topwear, menswear to drive next leg of growth

Go Colors is expanding beyond women’s bottomwear by piloting women’s topwear and menswear across select stores to diversify growth while…

By S Shanthi
August 25, 2026 00:21 IST
Medical tourism startups await their funding cure

Foreign patients surge, but low asset creation keeps investors cautious

By S Shanthi
Updated: August 24, 2026 05:10 IST
How Yes Madam Turned At-Home Salon Transparency Into a ₹195 Crore Bootstrapped Business
The big idea: The home salon fix

A personal problem led two brothers to rethink hygiene, transparency and earnings in at-home beauty services

By S Shanthi
August 23, 2026 19:51 IST
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