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  1. Business News
  2. Authors
  3. s shanthi

S Shanthi

Introduction
S Shanthi is a prominent business journalist and Assistant Editor at The Financial Express, based in Bengaluru. With a career spanning over two decades, she has become a definitive voice in India’s startup ecosystem. Shanthi is known for her “trend-first” approach, often identifying shifts in consumer behaviour and technology long…Read More
Author's image

S Shanthi is a prominent business journalist and Assistant Editor at The Financial Express, based in Bengaluru. With a career spanning over two decades, she has become a definitive voice in India’s startup ecosystem. Shanthi is known for her “trend-first” approach, often identifying shifts in consumer behaviour and technology long before they hit the mainstream.

Experience

Shanthi specialises in long-form feature writing and analytical reporting. Her professional journey includes:

  • The Financial Express: Currently serving as Assistant Editor, where she leads coverage on startup trends, deep-dives into emerging business models, and special features on the digital economy.
  • Entrepreneur India: Previously served as Senior Assistant Editor, where she specialised in sector-specific trends and high-impact founder interviews.
  • A Decade of Storytelling: Before transitioning into the high-octane world of business news, she worked as a feature writer for over ten years across various prestigious print and digital media organisations, honing her ability to find the human story behind corporate growth.

Expertise

Shanthi operates at the intersection of technology, logistics, and consumer lifestyle. Her core areas of interest include:

  • Consumer Internet & D2C: Tracking the evolution of “digital-first” brands—from saree startups and luggage labels to the “coffee tech” boom.
  • E-commerce & Quick Commerce: Investigating how the “10-minute delivery” model is expanding into niche areas like construction supplies and religious (“puja”) needs.
  • Logistics & Supply Chain: Reporting on the backbone of the startup world, including cold-chain logistics and the expansion of meat/seafood delivery networks.
  • Edtech & Skill-building: Analyzing the financial health and IPO readiness of major Bengaluru-based education platforms like Masai and Imarticus Learning.
  • Venture Capital & Private Equity: Deep-diving into “buyout” trends, venture debt, and the “reverse flipping” phenomenon where Indian startups shift their bases back home.

Shanthi is highly regarded for her fireside chats and exclusive Q&As with the titans of the Indian startup world. She has interviewed influential figures such as Bhavish Aggarwal (Ola), Sandeep Nailwal (Polygon), and Vani Kola (Kalaari Capital).

Author's image
S Shanthi Industry Experience
  • Year of Experience: 21
S Shanthi Social Media Profile
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By S Shanthi
Wyser Capital bets big with first fund

Wyser Capital plans over 25 investments through its Rs 120 crore maiden fund, focusing on enterprise agentic AI, vertical AI,…

By S Shanthi
Updated: May 13, 2026 11:37 IST
How Prozo is Scaling to 3 Million Sq Ft with Minimal Burn
Supply chain startup Prozo looks to garner Rs 400-450 crore revenue in FY27

Full-stack supply chain startup Prozo is set to close FY26 with ₹275 crore in revenue and a strong 65% growth…

By S Shanthi
May 10, 2026 23:29 IST
Why India’s Retail Giants are Rescuing Struggling Celebrity Brands
Big retail bets on celeb shelf life

Large Indian retailers like Reliance Retail, Nykaa, and ABFRL are shifting from launch partners to majority owners of celebrity-backed brands.

By S Shanthi
May 10, 2026 22:55 IST
How Tiered Pricing and Rs 9 Plans are Converting India’s Free Streamers
Music platforms strike a chord in India

Affordable plans, AI-led personalisation help streaming platforms expand paid adoption

By S Shanthi
May 10, 2026 19:21 IST
Corporate Cafeterias 2.0: B2B Foodtech Firms Scale as Employee Dining Becomes a Retention Tool
Corporate cafeterias fuel growth for B2B foodtech firms

As IT firms and large enterprises prioritize employee retention, B2B foodtech platforms like HungerBox and SmartQ are seeing rapid growth.

By S Shanthi
May 7, 2026 17:31 IST
From Dotcom Crash to AI Powerhouse: The Inside Story of Srikanth Velamakanni’s Fractal Journey
The Big Idea: Math, minds, machines

An analytics firm that began with a failed dotcom idea now builds AI systems for global enterprises

By S Shanthi
May 3, 2026 23:52 IST
Data centres power demand revival for fuel delivery startups

On-demand fuel delivery startups are seeing renewed growth as data centres drive demand for reliable diesel backup amid rising AI,…

By S Shanthi
April 27, 2026 18:41 IST
The Big Idea: Moglix, factory reset works

Rewiring industrial procurement around reliability, not discovery – built from factory-floor insight and scaled through execution

By S Shanthi
April 27, 2026 04:15 IST
India’s Private Equity Shift: Buyout Investments Surge 52% as Investors Chase Operational Control
Buyouts gain pace as PE seeks control

Larger deals, stronger exits push shift away from minority bets

By S Shanthi
April 17, 2026 00:20 IST
Meat delivery startups log growth, step up expansion

Meat and seafood startups are witnessing strong growth driven by repeat consumption, omnichannel expansion and supply chain investments, even as…

By S Shanthi
April 13, 2026 17:00 IST
Masai Targets ₹450 Crore Revenue by FY27: Upskilling Startup Eyes IPO Readiness in 24 Months
Edtech startup Masai targets Rs 450 crore revenue in FY27

Bengaluru-based edtech startup Masai is gearing up for an IPO by FY28, targeting a revenue of ₹450 crore for FY27.

By S Shanthi
April 13, 2026 00:19 IST
construction_supply
Quick deliveries enter construction supply

Startups tap time-critical site demand with 2–24 hour supply models.

By S Shanthi
Updated: April 10, 2026 16:44 IST
Lokal targets 50 million active users

Lokal targets 50 million active users by FY27, focusing on high-intent transactions, AI-led personalisation and deeper penetration in Tier-2 and…

By S Shanthi
Updated: April 9, 2026 17:46 IST
Explore the entrepreneurial journey of Viraj Bahl, the founder of Veeba
The Big Idea: Taste, scale, repeat

From a failed restaurant to a national condiment brand, Veeba’s growth was built on control over quality and a bet…

By S Shanthi
Updated: April 8, 2026 15:33 IST
The bid idea: Sandeep Nailwal’s Polygon bets on blockchain scale

A frustration with high fees and slow networks turned into a bet on fixing blockchain infrastructure from India.

By S Shanthi
March 31, 2026 17:32 IST
Q-comm lifts online ‘puja needs’ brands

Convenience, quality and ready kits drive shift in a Rs 40,000 crore market.

By S Shanthi
Updated: March 31, 2026 16:55 IST
D2C Luggage Brands Go Physical
D2C luggage brands shift to stores, global markets

Digital-first players look to balance growth with margins as expansion costs rise

By S Shanthi
March 30, 2026 00:04 IST
SilverX to invest in AI infra firms from its $90-million Fund II

SilverX Fund plans investments in AI infrastructure, deeptech and semiconductors from its $90 million Fund II, focusing on scalable, profitable…

By S Shanthi
March 23, 2026 22:53 IST
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  • Rupee crashes to all-time low below 96 per dollar: 3 factors triggering the selloff
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