Tata Consultancy Services (TCS) has retained its position as India’s most valuable brand for the third consecutive year, according to the Kantar BrandZ Most Valuable Indian Brands Report. With a brand value of $49.7 billion, TCS reportedly experienced a 16% increase in value compared to last year, driven by its investments in innovation, particularly in artificial intelligence and digital transformation.
The report highlights that India’s top 75 most valuable brands have a combined value of $450.5 billion, representing a 19% rise from the previous year. From what is understood, this growth has been fueled by brands across diverse sectors, with 54 of them increasing their brand value over the past year. India’s growth in brand value outpaced most other brand rankings globally and closely aligned with the 20% increase observed in the Global Top 100.
According to the report, the financial services sector also plays a significant role, with 17 brands contributing 28% of the total brand value in the ranking. HDFC Bank secured the second position with a brand value of $38.3 billion, maintaining its spot as India’s second most valuable brand. Other financial services brands in the Top 10 include State Bank of India ranked at fifth position with $18 billion, ICICI Bank at sixth position with $15.6 billion and LIC at tenth position with $11.5 billion.
“Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52% stock market growth, outpacing the 37.6% growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth,” Deepender Rana, executive managing director, Insights, South Asia, Kantar, said.
Zomato is this year’s Fastest Riser, achieving 100% growth in brand value due to innovation and expansion into quick commerce, alongside improved efficiency and customer experience, as per the report. The automotive sector also saw strong results, led by Maruti Suzuki, Bajaj Auto, Mahindra, and others. Mahindra now dominates 53% of India’s SUV market with popular models like XUV700 and Scorpio N. Growing disposable incomes and better infrastructure are driving vehicle demand, while India’s two-wheeler market is rebounding due to urbanisation and the need for affordable transport.