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Netflix also announced its ad-supported plans for 12 markets
Full stream ahead

Competitive pricing alone isn’t enough for Netflix to grow

The initiative comes at a time when competitors like JioCinema, part of the Reliance-backed Viacom18, have been increasing their investment in content
Zee5 ramping up content play

Zee5 has lined up 111 titles, including films and web series in nine languages, in FY24 as it doubles down…

Selected brands will receive support on Reels campaigns at Meta’s expense
Reels of change

Meta has set the ball rolling on monetisation


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