Scored high on relevance and connect factors
Agencies are tinkering with AI tools for production, delivery
This campaign, which went live in 2014, focused on fighting the stigma associated with running, playing, and acting “like a…
Here’s what shorter attention spans are doing to the TVC
A SWOT analysis of the platform a week into launch
‘We want to carry spirit of Vistara into merged entity’
Sifting through HDFC Ltd-HDFC Bank rebranding checklist
Campaign reiterated power of the Big Idea
The Indian contingent’s performance at the Cannes Lions International Festival of Creativity this year was unimpressive
‘Growth will come top down, not bottom up’
Kantar had introduced an ‘un-stereotype’ category last year to celebrate gender progressive advertising, which has been included this year as…
The primary objective of the “Nothing Beats Being There’’ campaign was to restore train travel to its pre-pandemic prominence
Netflix is one of my favourite brands. It has distinguished itself through its digital marketing strategy, which has made it…
WhatsApp made use of this gesture, which seems like it was tailor-made for their campaign, The Privacy Gesture.
‘Brand construct as we know it has been shattered’
Viacom18 won the digital streaming rights of IPL from 2023 to 2027 for Rs 23,758 crore, which was earlier held…
Challenges mount for brand as demand for drink pre-mixes wanes
Spotify managed to drive a very real need for its product, demonstrating how its playlists are relevant in any and…
