‘Great after-sales a key pillar of our strategy’ says Chandra
TPEM’s new brand identity is a reflection of category maturity
Why McDonald’s uses supernova actors to lure young consumer
How India’s audio market has managed to buck global trends
This campaign apart is its ingenious parallel between modern digital lingos and the everyday moments
As beauty brands mushroom, so do beauty festivals
Industry experts opine that brands hire global celebrities for various reasons including visibility, reach, brand image and others
If there’s one sector that is the most impacted due to AI/ML, education would definitely be it, says Kumar
The next phase of PVR INOX’s journey is to keep audiences hooked.
While other airlines primarily focused on creating awareness about safety measures, Vistara recognised the importance of emphasising shared responsibility
Here we ask some creative leaders to talk about the iconic ads they would like to recreate.
The changes in branding collateral have evoked mixed reactions from brand experts; while some appreciate the overall look and feel,…
Not just a campaign, but a call to action
How Maruti reenergised its customer interface
With a new brand identity, Bombay Shaving Co aims to expand market share
‘Seen strong growth in premium & mid-premium hotel categories’
I view technology as an enabler and am quite happy to spend hours on my iPhone, says AgaWilliams
Can India move beyond Doraemon and Pokemon?
