Schneider Electric becomes the ‘Official Sustainability Partner’ of Rajasthan Royals The partnership is aimed at accelerating push towards sustainability through Schneider Electric’s ‘Green Yodha’ Initiative 3 years agoApril 9, 2023
Building and catering to the premium podcast appetite According to the PWC Global Entertainment and Media Outlook study, India has the third-largest podcast listener base after the US… 3 years agoApril 9, 2023
Chai Pe Charcha with Brandwagon Sachin Chadha, director of Milap Cosmetics, talks to BrandWagon Online about his weekends, favourite vacation destination and more. 3 years agoApril 9, 2023
Brands ride on the IPL moment A perfect synergy for moment marketing for brands; holy grail of marketing opportunities 3 years agoApril 9, 2023
With fears of an economic recession, how are brands rechanneling their marketing strategy to stay competitive? According to Deloitte’s recent report on India’s economic outlook, India will grow in the range of 5.8%-6.3% in FY 2023-24. 3 years agoApril 7, 2023
DCM Shriram Ltd. appoints Sabaleel Nandy as CEO Prior to joining DCM Shriram Ltd., Nandy was president and COO of Paradeep Phosphates Ltd 3 years agoApril 7, 2023
Leveraging content marketing in the Fintech industry Route to driving prospects and elevating revenue 3 years agoApril 7, 2023
Piped gas, CNG prices to fall by up to 11% The revised price will be announced on Saturday. 3 years agoApril 7, 2023
Tommy Hilfiger onboards Samantha Ruth Prabhu as the face of women’s watches As per the company, she will be endorsing the women’s watch category and be featured in the Spring Summer’23 campaign… 3 years agoApril 7, 2023
63% Indian consumers to cut back non-essential spending: PwC Global Consumer Insights Pulse Survey 74% of the Indians are either very concerned or extremely concerned about their personal financial situation 3 years agoApril 7, 2023
Making a beeline for beauty retail How Tira plans to break the stranglehold of Nykaa, Sephora and others 3 years agoApril 7, 2023
Spinny claims to be overcautious in marketing yet spent Rs 220 crore in advertising in FY22 The company’s revenue from operations rose 3.5x to Rs 109.4 crore in FY22 from Rs 25.2 crore in FY21, according… 3 years agoApril 6, 2023
Sportiqo launches new digital campaign ‘Khel On, Trade On’ with brand ambassador Robin Uthappa The campaign is aimed at promoting Sportiqo’s sports solutions and engaging with sports enthusiasts worldwide. 3 years agoApril 6, 2023
Atrangii OTT and TV elevates Nivedita Basu to vice president content and business alliances Earlier, Basu was the head of content strategy and business alliances at Atrangii. 3 years agoApril 6, 2023
IPLIX Media launches IPLIX Business Division; envisions building creator-led unicorns in the country IBD will unveil two verticals in the initial phase, namely Creator-led vertical and IBD Early-stage to support the businesses of… 3 years agoApril 6, 2023
Women in cybersecurity: A pressing priority Cybersecurity is no longer a business strategy—it’s part of a company’s culture. 3 years agoApril 6, 2023
Fantasy Sports revenue to rise 30-35% to Rs 2,900-3,100 crore in IPL 2023: Redseer Strategy Consultants’ Report The data estimates also show that 6.5-7 crore users are expected to transact on gaming platforms. 3 years ago
Honda Motorcycle and Scooter India announces new top management for India Tsutsumu Otani is now the new president, CEO and managing director of HMSI after Atsushi Ogata 3 years agoApril 5, 2023
Mobile OEM marketing in 2024 – Seven reasons why it is not just a fleeting trend, but a must have valuable addition for a growth centric and strategic mobile marketing mix
