Page 9 of Adtech

How adtech firms can capitalise on IPL telecast on CTV

IAS YouTube Brand Safety and Suitability Measurement offering will provide machine learning-powered details about video content, scoring classification, along with…

The division provides a platform to engage and connect with consumers through immersive placements and integrated creative solutions.

Kapture aims to strengthen and scale their b2b customer support operations as a part of their growth plans

Llewellyn will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region

Dalveer Singh steps down; Ajay Mehta takes over as head of Experiential Marketing

It aims to clock a total revenue ranging between $453-$463 million, while adjusted EBITDA of anywhere between $141- $149 million.

The partnerships aims to provide advertisers with essential verification metrics for the new ad-supported plan

Google’s ad business, which generated over $100 billion in sales last year, is Alphabet’s biggest moneymaker

Google’s adtech has recently drawn scrutiny from antitrust regulators following complaints from publishers.