The e-tailing industry which is currently accessed by 42 million online Indian language internet users, is expected to witness a three fold growth in its userbase to reach 165 million Indian language users by 2021, according to the latest study by KPMG in India and Google called, Indian languages – defining India’s Internet.
At present categories such as messaging, entertainment, social media and online news are the top four categories that have the highest adoption amongst language users. At present, 169 million users are accessing Indian languages on various messaging apps, followed by digital entertainment at 167 million users, social media at 115 million users, while 106 million users access news online in Indian languages.
You May Also Want To Watch:
The report further states that total share of Indian language internet users accessing online payment services is expected to increase from the current 28% that is 47 million to 175 million by 2021. In digital payments, Hindi presently accounts for 50% of current Indian language internet users.
Digital classified companies too are expected to see a rise in in number of users relying on Indian languages from the current 24 million to 100 million by 2021. Sectors such as jobs, matrimony, and real-estate will see a robust growth, states the report.
Also, the digital advertising spend in local languages is expected to reach $1.5 billion in next four years. The share of digital advertisements in local languages is expected to increase from 5% to about 35% by 2021.