
GST implementation had its share of challenges as the economy and the CV industry went through the initial phase of…
In a first-of-its-kind initiative to support the government’s efforts in achieving its ambitious solar power generation target of 100 gigawatt…
JSW Steel commenced roadshows for its dollar bonds on Monday with an eye on raising close to a billion dollars.…
The year 2018 began with a great deal of expectations, be it in the global arena or specifically for India.…
The thought that social media will allow a brand to directly build a relationship with customers made many marketers queue…
“Looking ahead, we expect that industrial performance would be on a clear up-slope with both consumption and investment picking up…
Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a…
‘Media frenzy’ has taken on a new meaning these days, with the frenzy not only being about what is hot…
I would say that digital is changing the pathway to the customer and it is reducing the friction for the…
Anything that I eat at home after returning from work at 11pm while watching Netflix or Amazon Prime Video, tastes…
In the absence of a storyline, Big Bazaar’s new TVC looks more of a colourful montage of wedding festivities.
The iconic McDonald’s arches are finally making a different impact. Follow the Arches sees the curves of the ‘M’ being…
After settling a long-running tax dispute (running into 200 million euros) with French tax authorities in February this year, the…
The 2018 Salmat Marketing Report suggests that for most Australian marketers, reaching new customers remains the top challenge (40%) just…
It is not easy for a department store to stand out from the clutter and still advertise its wares without…
Top honchos of public sector banks have come under the scanner of the CBI in connection with alleged Rs 321.88…
The Expression of Interest document for Air India disinvestment is expected to be ready in the next couple of weeks…
Even as the economy has largely recovered from the shocks of demonetisation and GST implementation, micro enterprises with borrowings of…